2007

eMarketing Strategist

Trending Sources

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

Would you buy this business card? When you buy a list of names, you are basically buying business cards on a list. But there is no such thing as buying the perfect list, especially if you have a complex sale

List 42

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation Blog

Join me for a complimentary webinar on how to "Achieve a Closed-Loop System for Lead Generation and Management." In this webcast, you'll learn how to: Identify and overcome the 5 barriers to closing the loop Get feedback on all leads

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation Blog

as someone in b2b, do you feel left out of the social media buzz? read a good article on "what's wrong with social media for b2b marketing" by john miller who also writes the modern b2b marketing blog

WOM 37

Spam

PR Meets Marketing

Spam 23

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Marketing Edge

Marketing Edge

in the growing trend to reach beyond traditional messaging, corporate america increasingly taps the unlimited pool of user-generated content as advertisements. doritos is sponsoring the “crash the super bowl” commercial contest in which

What Makes QlikTech So Good?

Customer Experience Matrix

To carry on a bit with yesterday’s topic— QlikTech fascinates me on two levels: first, because it is such a powerful technology, and second because it’s a real-time case study in how a superior technology penetrates an established market. The general topic of diffusion of innovation has always intrigued me, and it would be fun to map QlikView against the usual models (hype curve, chasm crossing, tipping point, etc.) in a future post. Perhaps I shall. But I think it’s important to first explain exactly just what makes QlikView so good. What they barely do is discuss the technology itself.

How do I Generate More Leads from my Website?

Anything Goes Marketing

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of. They surveyed both vendors and users (people who actually fill out registration forms) to better understand what and why they fill out forms on websites. This item didn't even crack the top 5 for vendors! What does this mean? What does this mean? link beside it.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

CEOs continue to demand better ROI measurement and accountability from marketers. As a result there's been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and

Astroturf

PR Meets Marketing

Astroturf

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

B2B Lead Generation Blog

Sales people often lack the support of a dedicated marketing team that is able to execute lead generation programs on their behalf. This is particularity true in small companies. Still, those sales people succeed in spite of it all

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been

The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background). Total ROI varied from 70% to 500%.

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. He doesn't pull any punches.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

B2B Lead management is far from an easy task

B2B Lead Generation Blog

Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. But I've encountered very few companies that really do lead management. What is lead management? Lead management is a multistage process that manages the conversion of sales leads to customers.

Blogger: Redirecting

Buzz Marketing for Technology

In a recent blog post, Jim Nail, chief strategy and marketing officer at Cymfony, wrote about a study that provocatively proclaims “Spending on Conversational Marketing will Outpace Traditional Marketing by 2012

Pitching Bloggers

PR Meets Marketing

Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. I had been updating my original post with any posting that I came upon regarding this topic. thought it would be more useful if I took that posting and made it a dedicated page. will update the links here and provide any additional commentary. Please Please feel free to let me know if I've missed any postings and I'll continue to add here.    Thanks! Discusses if ghost-writing a blog is advisable. Lifehacker's guide to weblog comments.

Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. So—how do the numbers look six months later?

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

PRMeetsMarketing Weekly Articles: December 20, 2007

PR Meets Marketing

OOPS - forgot to publish this last week =). This will be my last summary until the New Year. Come back next week for my post reflecting on my first 6 months of blogging and popular posts.  You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed :  . Such was the case with a pitch received here several weeks back. Oh No Spock! del.icio.us

Thoughts for 2007: Popular Posts

PR Meets Marketing

It's that time of year to reflect back on the year and make your resolutions for the New Year. gave up resolutions a long time ago - how can you ask a chocolate lover give up chocolate for a whole year? Sorry - just can't do it. So instead of resolutions, here are the top posts from 2007: Let the 2008 Trends Lists Begin. Many of you were curious about me. SEOing press releases was another top post.

Embargoes – Valid in the Brave New World of PR?

PR Meets Marketing

Recently, I saw CenterNetworks tweet about broken embargoes and Allen wrote a follow up post about his views on embargoes. This raises an interesting question about whether or not embargoes are still valid in this new world of instantaneous news and the desire to scoop your fellow bloggers and traditional media.  . The saving grace? In the end, I believe embargoes are still valid. del.icio.us

Anything Goes Marketing on the Globe and Mail

Anything Goes Marketing

Here I was minding my own business, taking in some caffeine while I scanned my web traffic. What did I find? I`ve been added to the blogroll on Canada`s largest national newspaper. The blog is called Hard Sell Blog by Keith McArthur who writes for the Globe and Mail. His blog is about the latest in marketing and advertising. So there Seth and Keith, I am open to do an interview!

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Tips for Confirmation Pages

Anything Goes Marketing

Well, here I am on the east coast and stuck at the airport due to this freezing rain. Grrrr!! came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport. Use an audio confirmation clip on your confirmation page. It's brilliant as it sets expectations (i.e.

Getting People to Tweet to Your Tune

PR Meets Marketing

I will probably not be the first or last person to blog about this interesting experiment that Jeremiah Owyang initiated today. Check out the original post about conversations shifting to Twitter.  . In a post, he invited people to leave their Twitter link in the comments to increase more introductions in the community.  . I've only reviewed maybe 40 of the comments so far.   . del.icio.us

Email and Video: Tactics you can use Today

Anything Goes Marketing

I may be getting older but I had a crazy flashback yesterday. went to the movies to see August Rush (I give it 1 thumbs up) and of course I was forced to sit through about 20 commercials that mostly focused on gifts I must buy before the move started. One commercial stood out - a new video phone that is being offered by a mobile carrier up here called Rogers (Verizon is the equivalent the US).

PR Relationships:Update on Online Reputation

PR Meets Marketing

OK - I previously wrote about how to manage my many online personalities  here and here.  Since those posts, I've reversed my previous position about my online reputation. The heart of it is managing relationships through the tools available to me.    . In the end, PR is about relationships. How do you build, nurture and maintain them. Friend me and I'll friend you back. View My LinkedIn Profile.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Let the 2008 Trend Lists Begin

PR Meets Marketing

It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. Facebook is probably the best default for this as you can maintain the invites and funnel interesting tidbits related to a specific industry/company for story ideas. The question is how does this truly impact PR? Top media coverage now extends from traditional media (i.e. del.icio.us

Astroturf Burns!

PR Meets Marketing

I felt that Todd Defren of PR Squared raised an interesting question about marketing tactics by the Commotion Group that I decided to post my thoughts here instead of lumping into my weekly articles. Briefly, the Commotion Group posts "fake comments" to videos to create a sense of controversy, while deleting any negative comments. Check out the posts here and here.   . people took it as truth.

PRMeetsMarketing Weekly Articles: November 21, 2007

PR Meets Marketing

Here is this week's of interesting articles. Have a great Thanksgiving. Yum Yum, I can taste them giblets now! =) You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed : The Power of 150. or Not? Mack Collier of Viral Garden brings up a good point of how AdAge is leveraging the Power of 150 list. Have in Common? SMRs for New PR ?

Spam I Am, Green Eggs and Spam!

PR Meets Marketing

This can of worms got started with Chris Anderson's post regarding his frustration with PR spam. David Meerman Scott chimes in his post about blocking PR folks as well. As someone who tries not to send obvious form letters, this is both refreshing and disconcerting. Even good PR folks may not hit the mark all the time, so what happens - would they get blocked for a slightly off target pitch?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

How do Marketers Measure Online Marketing?

Anything Goes Marketing

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Can you really prove marketing's effectiveness based on click-throughs? Happy marketing!

Red Sox Wins World Series

PR Meets Marketing

The Red Sox won the World Series last night. have to admit, until I met my husband, I didn't have a baseball team. first became enamored with the team in 2004. The story of the Red Sox captured everyone's attention. The improbable run. The interesting personal stories. Down 3-0 in the series to come back and beat their nemesis! Thank Dave Robert's 9 th inning steal for keeping the Sox Nation alive.

Americans Hate Canadians

Anything Goes Marketing

I'm pretty steamed at the moment. don't know how else to explain this but to say that Americans hate their brothers and sisters to the North. Are you guys jealous of our health care system or something? What is it?? If you try and access TV show episodes like The Office , you get messages like this: "We're sorry, but the clip you requested is not available from your location". I'm sorry, what?!

FEMA Screws up Again

PR Meets Marketing

Wow, FEMA does it again. According to the Associated Press through SF Chronicle online, FEMA called a press conference that included FEMA employees as reporters :  . The agency - much maligned for its sluggish response to Hurricane Katrina over two years ago - arranged to have FEMA employees play the part of independent reporters Tuesday and ask questions of Vice Adm. Harvey E.

FAQ 2

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

What is RSS? Check out this video

Anything Goes Marketing

Instead of me writing about what RSS (Real Simple Syndication) is , I'll let this whiteboard geek tell you all about it (thanks MarketingProfs!). Feel free to pass this along to your manager who doesn't understand what the hell RSS is and doesn't want to invest in it: Chad H.