Sat.Sep 24, 2016 - Fri.Sep 30, 2016

eMarketing Strategist

Trending Sources

A Guide to Growing Your Business and Revenue

B2B Lead Blog

The goal of most small businesses is to eventually move toward growth and expand their revenue and clientele. Yet, this process is easier said than done. Oftentimes, the lavish business plans that people start out with fail to come to fruition. In fact, studies have shown that only about 20 percent of businesses manage to […]. Marketing Automation marketing automation

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Your business is getting traction. You’ve started to gather a critical mass of leads. Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. You begin to look at the options for marketing software, and. this is the point where you may have arrived at this article. The answer is simpler than you might think.

Can Someone Explain Printer Economics?

Paul Gillin

I just bought a very nice Ricoh SP C250DN color laser printer from  Adorama  for the crazy low price of $66, including shipping. The friggin’ think arrived 22 hours after I ordered it. Nice job, Adorama! Here’s what I don’t get. UPS shipping on a package of that weight is $56. But the kicker is that replacement toner cartridges for this sucker cost over $200 each.

The simple truth about what’s driving digital next year

Biznology

Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. hard and b.) Coincidence?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Power of Customer Focus

Fearless Competitor

One time long ago, I was working for a warehouse management company called Optum Software.  It was a startup with about 35 employees.  I was a salesperson. The company was sold and I gave them my resignation.   They said ” We REALLY need that big deal with the company in Tampa.  The Home Shopping Network.” ” I replied “I will sell it if you put it in writing.  They did. flew to Roanoke, VA and Reno, NV to tour their warehouses with the warehouses managers.  I learned their issues and challenges.  Met the company and hammered out a deal.  ”  She said no. 

“I Want My Team to Use Social Media.”

Haley Marketing

So you know the importance of social media for your business, and you’re working on building your presence. But you know you can amplify your efforts if your entire team gets involved. So, what should they do? Here are a few simple ways your team can effectively spend their time on social media: Facebook. Twitter. Each tweet shared on Twitter can be favorited or reshared by your team. Google+.

5 Overlooked Features of Your LinkedIn Marketing Strategy

Content Standard

LinkedIn has proven to be a winning platform for many B2B companies. But while the professional networking site holds major potential for amplifying thought leadership, boosting brand awareness, and generating leads, success on the site isn’t a given. Here are five of the most overlooked features of your LinkedIn marketing strategy—plus a few tricks to jump-start your efforts. 1.

The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster

Modern B2B Marketing

Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The   Art of War on your office bookshelf, but have you actually read it? You wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated. Plenty has changed in the past two centuries, right? To quite the contrary, nothing has changed. Ever meet a salesperson full of excuses?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How Networking Can Help Your Small Business Grow [Free Guide]

Hubspot

Networking is not just about meeting people, it's about meeting the right people -- the people who can help you move your business or career forward. Whether you're looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key. Business Professional Development Daily Prom

How to Get People to Actually Listen to You

Hubspot

By now, you may have heard of a musical called Hamilton. In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get enough of it. They're paying upwards of $500 for crappy seats, and close to $3,000 for good ones. It won a Pulitzer , a Grammy and 11 Tony Awards. Its composer and original star, Lin-Manuel Miranda, is now a celebrity. The Listening Process. See that?

12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

Hubspot

Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great. 10) Target.

Why Businesses Need Marketing Qualified Leads

PureB2B

In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. Leads that have the biggest impact on your bottom line are Marketing Qualified Leads (MQLs). But what exactly are they and what makes them so special? In this article, we’ll give you the low-down on what MQLs are and where you can find them. What is a Marketing Qualified Lead? Conclusion.

6 Easy Ways to Predict Content Marketing Trends

Content Standard

Not long ago, in the spirit of celebrating a long summer that was dwindling to a close, I visited Canobie Lake Park in Salem, NH—which is where I met Pappy. Pappy, for those unfamiliar, is the nightmarish visage of a bearded man clutching a bag of gold coins. real vague piece of advice, something like: “Deciding to make a move is the best next move to make.” Ask the right questions.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On

Content Standard

Facebook may have admitted to significantly overestimating the average time users spent watching its videos, but that doesn’t mean marketers should disregard the social network’s massive marketing power. The implications are huge for marketers, who are now tasked with navigating a relatively unfamiliar landscape on Facebook. Your Peers Have Spoken: Live Video Is It.

This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Adblock Plus starts its own ad network (or does it?). Robert and I also discuss the future of advertising, analyze AT&T’s aim to become a media company (of course), and share our thoughts on whether or not content marketing is hard to measure. This week’s show.