Mon.Dec 05, 2011

eMarketing Strategist

Trending Sources

3 Developments that are Sabotaging the Social Media Movement

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. However, as of late, something seems to be missing. Thought Leadership has morphed into clever personal grandstanding.

Bored to 3.4 Billion Tears

It's All About Revenue

by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4 billion, and TechCrunch, declared that this event was too boring to bother writing about. This was fascinating to watch. And they did it as a real business. Steve Woods. Bored to 3.4

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. Furthermore, some of these are virtually worthless for search (e.g.  Fresh content. Social media.

The A-Z Guide to B2B Lead Generation

NuSpark

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format.  Feel free to challenge me with your own list or a replacement term for one of the letters.    Here we go: A-    Analytics.   All activity of the lead generation process needs to be measured via a robust analytics program.  Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close.  By optimizing website and landing page traffic; conversion lifts will increase. B-    Buyer Personas. 

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

7 Silly Google+ Business Page Mistakes to Fix NOW

Hubspot

As marketers and business owners are getting more comfortable using Google+ and integrating it into their overall social media strategy, it's time to start considering some of the finer points of managing a Google+ business page. If you're using Google+ business pages or thinking about setting up a page soon, consider these 7 mistakes many people are making but are luckily incredibly easy to fix!

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Compare your AdWords account to others–for free

Biznology

Image via CrunchBase. Have you ever asked yourself whether you paid search program is all that it can be? Most of us suspect that we fall short in some areas, but who has the time to stay on top of every aspect of a Google AdWords account, on top of everything else we do all day? Or perhaps you want to check out what kind of job your agency is doing with all your paid search money. –free.

9 Ways to Improve Customer Communication on Your Website

Sazbean

If you’re like most business owners, getting leads online is the main reason you created a website in the first place. Sure, you may have a stellar SEO campaign, a beautiful design and an über low bounce rate, but without a well-planned contact strategy, you can’t turn those pageviews into conversions. Online conversions aren’t just for ecommerce websites. In fact, most businesses use their websites to initiate one-on-one conversations. By personally engaging a contact, you are more likely to turn that contact into a customer. So, what’s the trick? News & Notes

Dun & Bradstreet Uses B2B Social Media to Bring Data to Life

Social Media B2B

One of the best ways to learn about B2B social media is to hear from marketers who are learning about social media themselves. Dun & Bradstreet (D&B) is the world’s leading source of commercial information and insight on businesses, with a global commercial database that contains more than 200 million business records. Social media enables us to do that.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Doubling Down on Print, for Better or Worse

B2B Memes

A nice specimen. Photo by Robert Burdock/Flickr. Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. As a book collector, I’m pleased that books will be more beautiful. As a lover of bookstores, I’m happy for anything that might help preserve them.

Top Eight Reasons B2B Marketers Use Content Curation

Marketing to Business Executives Blog

Reason 1:  Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative. Visitors often click through to the company website.

Google+ Evolves: Multi-Admin Feature for Brand Pages Coming Soon [Analysis]

WindMill Networking

With a lot of fanfare, Google released Google+ just six months ago, and less than one month later, it unofficially became the fastest-growing social network with close to 10 million members.  The new kid on the block quickly made its presence felt, with disruptions being felt across Facebook and Twitter.  But that didn’t stop members from jumping on the newest bandwagon in town. The Solution? 

B2B Marketing & Scientific Research: Why Online Relationships Matter

B2B Ideas @ Work

Online relationships have become an integral part of your target audience’s lives, and must therefore be part of your B2B marketing. BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. Drive to Bond As humans we are driven by multiple factors, one of which is the drive to bond. Because of the internet, we can now achieve this sense of bonding unlike ever before.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

15 Blog Posts to Increase Sales Productivity

Sales Intelligence View

It’s not only sales managers that are interested in increasing sales productivity. Every sales rep that is serious about their career tries to be more productive and effective in their sales efforts. One of the best ways to learn to be more productive as a sales person is to learn what is working and what is not by other experts. Sure, we have a bunch of posts on how to be a more productive sales person but there is always more tips and tricks that come from other well known people that should be shared. How Entrepreneurs Can Increase Productivity by 500% - TechCrunch.

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Company Holiday Party Etiquette: 10 Tips for Being a Good Guest

Modern B2B Marketing

by Jason Miller ‘Tis the season for ugly sweaters, the big man in red, chestnuts roasting on an open fire, and of course the annual company holiday party. It’s that time of year when sales and marketing teams get together to relax, celebrate, and have some fun. Although technically a party, it’s no time to channel your inner Animal House toga days. Play the name game, in your head!

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Your Complete Guide to Measuring Email Marketing Success

Hubspot

The following post is an excerpt from our new ebook, An Introduction to Inbound Marketing Analytics. Learn how to measure your entire marketing program by downloading the complete, free guide here. To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. Bounce Rate. Delivery Rate. Look for a delivery rate of 95% or higher. List Growth Rate.

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7 Key Ways to Optimize Twitter for Search

Hubspot

Search engine optimization (SEO) is undeniably a crucial component of inbound marketing, but marketers often don't think about how it applies to social media. Similarly, many just think of social media as simply a tool for expanding reach, brand awareness, and engagement -- neglecting to think about how it impacts search results. Ways to Search Engine Optimize Your Twitter Presence. 1. Name546789).

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

82% of Businesses Are Unsatisfied With Daily Deal Sites [INFOGRAPHIC]

Hubspot

With 44% of online consumers using or searching daily deal sites like Groupon and LivingSocial, it's doubtful that the group buying craze will sizzle away any time soon. But while consumers are obviously finding daily deal sites valuable, businesses are divided on whether using them as a promotional tool is truly effective. Consider the facts, compiled into this helpful infographic from BuySellAds.

50 Most Influential People in Sales Lead Management: 2011 Winners announced

Sales Lead Insights

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. I am grateful to all of you who voted me into the Top 10 of the list for 2011! Thank you! B2B sales leads News Sales lead management

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4 Essential Steps to Sales Lead Follow-Up

Hubspot

This is a guest post written by Andy Paul, the CEO of Zero-Time Selling , Inc. and author of Zero-Time Selling, Ten Essential Steps That Every Company Should Take to Accelerate Their Sales. Measure the effectiveness of your inbound sales lead follow-up efforts with the free Online Sales Assessment Tool. sales lead is simply a question. How does it do it? Will it do what I need? What does it cost?

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To be successful, do the opposite

Fearless Competitor

Want to sell more? Then stop selling. Want to find a job? Then stop job hunting. Want to be trusted? Then stop pushing. What gives? To sell more, start helping others solve problems – BIG problems. To find a job, look for a company problem and help them solve it. To become trusted, trust others first. You need to be trust-worthy. What do you think? What happened? Business Strategy

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

3 Marketing Ideas from a great marketing company – Kinaxis

Fearless Competitor

B2B Demand Generation | Learning from the best. What can you learn from the savviest marketing companies on Earth? It’s more important than ever for business leaders to look at other industries to learn. Ideas from one industry no longer work. This is why companies need to look at new ideas from companies like Kinaxis. With that kind of challenge, how are they faring? Quite well. Thank you.

Make 2012 Your Best Year EVER!

Your Sales Management Guru

Make 2012 Your Best Year EVER! Is the market going to be better for your products/services in 2012? Or will your sales team face another tough year to achieve their sales objectives?  Recently I have been writing/talking about an issue facing everyone-your salespeople, your management team and your customers/prospects= sales fatigue. After three challenging years and now that we are about to enter  2012, all the sales numbers go back to zero and with confusion in the market, most everyone I have interacted with seems both physically and mentally  tired. Ken@AcumenMgmt.com.

New Workbook: Estimating the Cost of Marketing Automation

Customer Experience Matrix

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. The cost workbook was a particular challenge because the subject is so complex. These are the other 75% of the typical marketing budget.

3 Ways Inside Sales Can Overcome “Follow-up with Me in the New Year”

Sales Prospecting Perspectives

The lights are up, shoppers are out, and vacation time with friends and family is right around the corner. It’s the most wonderful time of the year! Well, maybe not for teleprospectors. Their months are shortened, goals are high, and the “out of office” email replies are in abundant. On top of that, getting people committed to a phone conversation can be a battle as many of their prospects are saying “follow up with me in the new year.” ” Here are 3 ways on how to make it worth your prospect’s time to talk to you now.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

INFOGRAPHIC: Landing Pages

Client Bridge

From 3C Media, here's an infographic about how to build landing pages to capture leads. View Original Article

How to Improve Your Marketing in 31 Days

Tomorrow People

How to make your marketing more effective in 2012. How would you like to make your marketing more effective in 2012? More profile? Better ROI? More sales leads ? Every business wants to make their marketing work harder for them. Here are just five ways to make your marketing more effective in 2012: Ask yourself what your competitors are neglecting to do in their marketing. What areas are they failing to cover that you can address for your target market? Refresh your focus on your target market - who are they, how can you reach them, what are their pains and problems? Is it clear? convenience?

The Twitterized Classroom - Bringing 'social' in to the curriculum.

The New Strategist

I recently taught a Marketing Strategies class at my alma mater, Georgian College , for their Snow Resort Operations program. I was tasked with injecting more life in to the curriculum and making sure that students got as much exposure to the current state of marketing as possible. It was at this time that an idea was formulated to bring social media in to the classroom.

Tom Cottrill To Decipher Web Development Mysteries at Software Freedom Day 2011

Fathom

Read the News Release. Be Sociable, Share! Tweet. News Releases

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.