Wed.Sep 21, 2011

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You want creative website copy…really? (Part I)

Tony Zambito

Since I moved into our agency’s interactive department almost a year ago, I’ve noticed something surprising. B2B companies are very unconformable with creativity…especially when it comes to their website. Ironically, creativity is the #1 quality marketers seek from an agency when they hire them, but they rarely approve the creative ideas. I guess the client/agency [.].

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Marketing Profs Blog – Ditch B2B and Think B2P

ANNUITAS

The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the B2B marketing landscape, reports have shown that many are still missing the mark and drawing the ire of CEOs.

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Buyerology: The New Science of Understanding Buyer Behavior

Tony Zambito

Image by Taz etc.via Flickr Over the course of the past two years, we’ve seen a marked shift in buyer behavior and buying choices.

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Debunking the 80/20 Rule…and 4 Other Sales Force Myths

Marketing Craftmanship

Do the top 20% really bring in 80% of the bacon? The most recent issue of Chief Executive magazine features an insightful piece on “Raising Sales Force Effectiveness,” by the CEO of the Chally Group , and Ohio-based firm that focuses on sales force potential and performance measurement. Some of the conventional wisdom that’s debunked in the article is worth noting, including: Myth : The Internet is making sales professionals obsolete.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Answering the tough questions about social media

Biznology

Tweet This Post. Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone making any money on this? Are we going to make any money? What’s the ROI for this social stuff? When are we going to see some results? And my personal favorite: What’s in it for me ? How does this make me look good to my boss (or shareholders, board of directors, core customers, etc.).

More Trending

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Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk. Security. Compliance. Does your website content address those issues? The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first.

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Character Study: Bear

MLT Creative

You may not recognize the laughing mascot of Bear Manufacturing, but your parents probably would. He’s become a little obscure in recent years, but he had quite a history. The character was developed by the company sometime in the ‘20s and, over the decades, gradually became something of a folk art phenomenon. People like Arizona ex-con-turned-mechanic Moe Allen, who purchased equipment from Bear, began to paint the iconic image on the doors or sides of their body shops as a way to l

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80% of Social Media Users Prefer Facebook for Connecting With Brands

Hubspot

When communicating with your target audience, it’s important to understand where most people will see and hear your messages as well as where they want to see and hear them. As part of your targeting tactics, you should look beyond where your audience can hear from you and think more about how they prefer to interact with you. As an example, the majority of your target market may be on Twitter , but they may actually prefer to interact with you through Facebook.

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Case Study: Windows Azure TCO Tool

The ROI Guy

The Windows Azure team needed to prove that its cloud platform made fiscal sense, comparing the TCO savings of its cloud platform to existing on-premise options. To address this opportunity, Alinean analysts worked with the Azure team to create the Azure TCO Calculator, determining that in most configurations, at least 40% can be saved with SaaS, along with service level, performance and scalability improvements, making it a perfect choice in frugal times.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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4 Ways to Keep Facebook Fans From 'Unliking' Your Page

Hubspot

Your Facebook fan base is an incredibly powerful marketing asset. You should be aiming to grow the number of fans of your business page in order to continually expand your reach. At the very least, you should be looking to retain the fans you already have. But they already “Liked” your page, so you shouldn’t have to do much to keep them, right?

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Case Study: ShoreTel TCO Tool (powered by Alinean)

The ROI Guy

The Unified Communications market is extremely competitive, and in order to move the discussion forward with today's more skeptical / frugal buyer, ShoreTel needed to quantify and prove the head-to-head cost advantages and superior value compared to competitive offerings. To address this opportunity, Alinean developed the ShoreTel TCO Tool to compare total cost of ownership (TCO) for various unified communications systems, and quantify the advantages of ShoreTel's solutions.

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4 Mistakes Marketers Make With QR Codes

Hubspot

Question: How do we become cool and trendy inbound marketers? Answer: Try QR codes. Response: Hooray! We’ll put a QR code on our website today. (Weeks later.). Question: What were your results? Answer: Uh…? There are a few problems with this interaction, and many modern marketers are facing them today. QR codes are quickly integrating into marketing efforts as a tool for leading consumers to some online destination: a website, blog, social media account, etc.

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Is Social Media a waste of money

Wondering Out Loud

According to Gordon Beattie of Beattie Communications, social media is a waste of time and money for many companies.For those on a limited budget, and who doesn’t claim that to be a reality, Beattie suggests they are better off: getting their websites to the top of the search engines or grabbing the headlines in the press and media is going to give them a much better return than a social media marketing campaign.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Simple Ways to Optimize Your Website for Local Search

Hubspot

The following post is an adapted excerpt from our new ebook, How to Increase Awareness and Generate Leads With Local SEO. For more tips on how to leverage local SEO, download the free ebook here. Leveraging local SEO can be a great way to get your business found by local searchers. And if you're a brick and mortar business, having a great local SEO presence can also afford you some additional foot traffic from people who are searching for you on the go.

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Changes to Facebook Pages “Likes” Means Marketers Need to Think

readwrite

Facebook allows users of its social networking site to comment on its pages without Liking them now. This is a step in a direction that might make advertisers, brand managers and marketing people feel a little uneasy, because it means they may have to start thinking deeply for their brand rather than just counting hits. One of the main benchmarks for tracking brand awareness was in being able to track how many “fans” or followers to a brand page managed by the company or agency.

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B2B Email Marketing: Don’t make opting out so hard

Brainrider

Making it easy for recipients of your marketing emails to opt out (or unsubscribe) may seem counterintuitive if you are focused on building your list, but it will actually result in more high quality leads. Making opt-out difficult by hiding the link at the bottom of emails, or not having email preferences accessible on your site, has repercussions.

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Facebook Enhances News Feed and Introduces Ticker

Hubspot

If you thought Facebook was going to sit back and just watch Google+ take over, you were greatly mistaken. Yesterday, Facebook announced two brand new updates, which enhance the News Feed by consolidating 'top stories' and 'most recent' stories into one single feed and introduces a completely new feature called Ticker. Here's a quick look at Facebook's newest features, including the release of the updated Friends List functionality and the new Subscribe button that were introduced just last week

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Best New B2B Marketing Blogs – The Blog Tree (Infographic)

Webbiquity

The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. It’s gratifying to see that Webbiquity sprouted a leaf this time out. As Joe Chernov explains in his blog tree post , “All gene pools benefit from healthy DNA, and if the blogosphere is going to continue to evolve, it’s important that new voices are heard.

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25 Facebook Page Ideas You Haven't Tried Yet

Hubspot

This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Facebook offers a great opportunity to engage your prospects with its business pages. From videos to photos to questions, there are many different features within Facebook pages that allow you to appeal to every type of user.