It happened again last week. client contacted me in a panic. She and her co-author are writing a 300+ page how-to book and realized they had multiple versions of the same book and neither knew who had the most up-to-date version of the book. They were staring down the possibility of going through multiple versions of the book page by page to create a current version. That could easily take 15 – 20 hours and they’re on a tight deadline. Ewwww! If you haven’t had the problem my client did, I’m willing to bet you’ve had a different problem. You then waste several minutes trying to find it. MORE >>

The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. That’s why when an ad for Marco Polo Designs*, popped up in Facebook, I checked out their page and became a Fan. Be a Fan… Check. Wrong. MORE >>

Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. The Thursday, August 19th edition of Fresh Air on NPR had Julia Angwin, a senior technology editor at the Wall Street Journal, talking about the companies that track you online. For some of the points, I have included the minute of the show you can queue up more information. Yay Wikipedia!). MORE >>

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. This blog post is the result of hard lessons learned. Facebook Profile vs. Facebook Fan Page. Boring! MORE >>

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. This blog post is the result of hard lessons learned. Facebook Profile vs. Facebook Fan Page. Boring! MORE >>