eMarketing Strategist

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What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. How Meta Tags Help. Meta Tags at Work.

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What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. How Meta Tags Help. Meta Tags at Work.

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Even the Big Guys Screw Up SEO

eMarketing Strategist

When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. wasn’t surprised because I think it happens way more often than Google lets on. The article, The Dirty Little Secrets of Search, by David Segal tells the story of how J.C. Penney’s site ranked so well. to link to your website. Featured

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

How to Kill Your Business with One Email

eMarketing Strategist

First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. Why it’s important to give credit where credit is due will quickly become obvious. The following is a story about a woman who screwed up. She thought she was right but was wrong, blew off the injured party and create a firestorm of bad publicity for her business. I don’t take pleasure in seeing someone decimate years of hard work but we can all learn a lot from what this woman’s multiple mistakes. So, let’s get started. institution.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. You do!

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. You do!

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Some Things You Need to Know Before You Start Writing. First things first. You’ve done your research, right? Unfortunately, it takes several months to realize the problem is poorly targeted key phrases.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to Write Meta Tags

eMarketing Strategist

If you asked me “What is the #1 thing I can do to improve my website’s rankings?” I’d tell you to make sure it has meta tags that use the key phrases you want to rank for AND are compelling to potential customers.  In my last post I explained what meta tags are and how they work. In this post, I’m going to show you how to write them so they help your rankings and get visitors to your website. Some Things You Need to Know Before You Start Writing. First things first. You’ve done your research, right? Unfortunately, it takes several months to realize the problem is poorly targeted key phrases.

The Power of Negative Attention

eMarketing Strategist

I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. It’s a story worthy of a John Grisham novel. link].

The Power of Negative Attention

eMarketing Strategist

I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. It’s a story worthy of a John Grisham novel. link].

How to Kill Your Business with One Email

eMarketing Strategist

First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. Why it’s important to give credit where credit is due will quickly become obvious. The following is a story about a woman who screwed up. So, let’s get started. You should read the whole article. For those who don’t, I’ll summarize. link].

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. You might find it hard to believe that all these activities are “passive.” You do!

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

How to Make Your Website Copy Memorable

eMarketing Strategist

The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. So, how do you cover the same ground as your competition and make it unique? How old are they?

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis? You would have to remember to do the search every day, or every week, then sift through pages of results to find the new stuff. This could take hours! Step #2: Set Up Your Search Query.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis? You would have to remember to do the search every day, or every week, then sift through pages of results to find the new stuff. This could take hours! Step #2: Set Up Your Search Query.

How to Set Up Google Alerts and Use Them for Internet Research

eMarketing Strategist

Typically, when we want to use the internet for research, we go to Google, type in a search term, and browse through the results. But what if you want to see the latest developments about a topic on a regular basis? You would have to remember to do the search every day, or every week, then sift through pages of results to find the new stuff. This could take hours! Step #2: Set Up Your Search Query.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get  excited. Your blog works the same way.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get  excited. Your blog works the same way.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get  excited. Your blog works the same way.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get  excited. Your blog works the same way.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. How Meta Tags Help. Meta Tags at Work.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. You can help the search engines by using meta tags. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. How Meta Tags Help. Meta Tags at Work.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. This is where Fan pages come in.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

How to Make Your Website Copy Memorable

eMarketing Strategist

The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. As a result, it’s easy to fall into using the same language and making the same points as your competition. When you don’t take the time to dig deep and write copy that really connects with your reader, your website winds up bland. Understand the Heart and Soul of Your Audience. How old are they?

How to Make Your Website Copy Memorable

eMarketing Strategist

The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. As a result, it’s easy to fall into using the same language and making the same points as your competition. When you don’t take the time to dig deep and write copy that really connects with your reader, your website winds up bland. Understand the Heart and Soul of Your Audience. How old are they?

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. As a business owner, I’m hardly unique in my struggle to get everything done. have 13 weeks. Yikes. Controlling emotion.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. Nothing. Absolutely nothing.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Now imagine one day you come into the office, fire up your computer, go to your website and see this: It happened to a husband and wife real estate team near where I live in Portland, Oregon. Here’s a local news story about what happened. Nothing. Absolutely nothing.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.