October, 2010

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Digital Sharecropping – Why Most Facebook Customization is Wasted Effort

Convince & Convert

Tweet Part 3 of a 3-Part Rant. The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. You do not get extra brand advocacy points for fuzzy dice, pin stripes, a chrome engine, or a bitchin’ stereo.

Facebook 159
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Closing the loop: Why don't sales people update the CRM and what can be done about it?

markempa

Companies that adopt a closed-loop process connecting marketing and sales report a higher return on marketing investment (RMOI) than those that don’t. But RMOI just isn’t going to happen if your closed loop is a black hole. And that’s certainly the case at too many organizations judging from the feedback I received at my presentation this week at MarketingSherpa’s B2B Marketing Summit.

CRM 139
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CMO Council: CMOs and CIOs Are Not Aligned

Customer Experience Matrix

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. Both sides need to work harder to close an increasingly-unacceptable gap. This affects marketing automation vendors too, since they sell to both sides. The CMO Council and Accenture Interactive recently released a study Aligning the CMO and CIO to Achieve Agile Intelligent Marketing based on parallel surveys of about 300 members of each group

CMO 183
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How a Freelance Copywriter Can Help You Manage Marketing Projects

WriteSpark

“When is the submission deadline for that new web content?” “Did the team leader send back comments on the new draft?” “Did I remember to send the final text to the designer for layout?” As a marketing communications manager, you know that sales collateral projects involve dozens of details, multiple players, and often rapidly changing information and deadlines.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The B2B Marketing Manifesto

Ambal's Amusings

Few weeks back, Doug Kessler , Creative Director and co-founder of Velocity , sent me an early copy of their upcoming eBook about B2B Marketing. Velocity is a London-based B2B marketing agency specializing in technology markets. I had loved one of Velocity 's earlier eBooks ( B2B Content Marketing WorkBook ) for two main reasons – absolutely beautiful design and stunning clarity of thought.

More Trending

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Destroying the 7 Myths of B2B Social Media

Convince & Convert

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus. Destroying the 7 Myths of B2B Social Media.

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Closing the loop: Why don't sales people update the CRM and what can be done about it?

markempa

Companies that adopt a closed-loop process connecting marketing and sales report a higher return on marketing investment (RMOI) than those that don’t. But RMOI just isn’t going to happen if your closed loop is a black hole. And that’s certainly the case at too many organizations judging from the feedback I received at my presentation this week at MarketingSherpa’s B2B Marketing Summit.

CRM 196
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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. Otherwise, though, it will be tough for them to compete with better-established players. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors

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How a Freelance Copywriter Can Help You Manage Marketing Projects

WriteSpark

“When is the submission deadline for that new web content?” “Did the team leader send back comments on the new draft?” “Did I remember to send the final text to the designer for layout?” As a marketing communications manager, you know that sales collateral projects involve dozens of details, multiple players, and often rapidly changing information and deadlines.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

Tweet. Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Making this easy change will help make your links more compelling so that visitors to your profile will be more apt to click on them and help optimize your profile so that you will come up higher on LinkedIn search results when users search for what you do.

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Will Mobile Formats Change Web Design Habits?

B2B Memes

Back in July, I wrote in this blog about how Reader, a new feature in Apple’s Safari browser, called attention to the proliferation of clutter in most Web page layouts. My hope was that tools like Reader and its peers, Readability and Instapaper , would encourage cleaner Web design. It was, admittedly, a faint hope. But I was heartened this week to read an article on The Media Briefing that suggests a much stronger corrective is on the horizon.

Design 116
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Is Facebook Suffocating the Rest of Social Media?

Convince & Convert

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. For the first time, the percentage of U.S. consumers engaged in certain social behaviors actually went down, not up. Is the bloom off the rose? Is this the long-promised social media backlash? Overall, social media usage among U.S. adults with Internet access declined 1% from 82% to 81%.

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B2B Lead Generation Roundtable: A Heated Sales and Marketing Alignment Debate

markempa

When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty. Marketers and sales professionals were clearly eager to square off about why we too often miss the mark and what we can do about it. This was precisely the frontline reality I was seeking before presenting “ Playbook for Marketing and Sales Alignment: How to Collaborate to Optimize Lead Gen

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Fractional Response Attribution is Worse Than Nothing

Customer Experience Matrix

Summary: Should companies apply fractional revenue attribution when more sophisticated methods are impractical? I think not: it gives inaccurate results that could result in bad decisions. Better to avoid financial measures at all if you can't do them properly. I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo.

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What Does the Content Tell You?

WriteSpark

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. These standards are useful for ensuring that essential product information is always created, in a consistent and familiar form. But such a list can mean you overlook opportunities for creating other powerful forms of content.

Content 120
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Three Things You Can Learn from the Process of Planning and Nurturing

ANNUITAS

I recently had the wonderful opportunity to be a part of a collaborative project headed by Craig Rosenberg of Focus called The Book of Funnels. In this book, I (along with 13 other B2B marketing experts) was asked to contribute my thoughts on how to best approach the Lead Funnel, and provide insights on how it relates to sales pipeline. I’m looking forward to the ongoing dialogue around lead management that this project will generate.

Planning 100
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B2B Appointment Setting Services and Woodchucks?

Smashmouth Marketing

A few weeks ago I was digging around one of my favorite sales and marketing tools, LinkedIn (my LinkedIn Lead Gen Tips ), and noticed the Company Stats area. It shows statistics on things such as Job Function, Years Experience, Growth, etc. and compares company stats to those of their peers in the industry. Looking at the charts for Green Leads, the issue of "Years Experience" stood out to me because Linda and I have been discussing the topic during our recent hiring efforts.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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6 Timely Tips for Twitter Success

Convince & Convert

Tweet New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent. This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Consequently, WHEN you send your tweets has a tremendous impact on virality.

Twitter 143
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B2B Lead Generation Roundtable: A Heated Sales and Marketing Alignment Debate

markempa

When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty. Marketers and sales professionals were clearly eager to square off about why we too often miss the mark and what we can do about it. This was precisely the frontline reality I was seeking before presenting “ Playbook for Marketing and Sales Alignment: How to Collaborate to Optimize Lead Gen

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How To Focus On Your Marketing Plan

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 28, 2010 2 Subscribe How To Focus On Your Marketing Plan Share I started writing this article a month ago but became sidetracked when I realized that marketing plans were as unavoidable (and as important) as Death and Taxes.

Planning 159
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What Does the Content Tell You?

WriteSpark

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. These standards are useful for ensuring that essential product information is always created, in a consistent and familiar form. But such a list can mean you overlook opportunities for creating other powerful forms of content.

Content 131
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Marketing Automation Monday

LeadSloth

Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices? Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. These are the dates & locations: San Francisco , November 8th: info & registration ».

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Basic Human Motivation: 4 Ways to Engage Readers

Writing on the Web

As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. There are universal drives that are common in all human beings, across cultures, across the globe. When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts and minds of readers on a profound level.

Digg 160
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Ra Ra Wrong. How Facebook’s Cheerleaders Are Blowing Smoke

Convince & Convert

Tweet Part 1 of a 3-Part Rant. I realize it’s in the best interests of Facebook, the media, application developers, and sometimes even brands themselves to concoct pseudo-science that “proves&# that people that “like&# your company are instantly turned into a zombie army of influential advocates. But it’s simply not true. Despite a pile of coverage in the business press that would lead you to conclude the opposite, Facebook fan pages are not magic marketing potions.

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Improve Lead Generation: Top Takeaways from MarketingSherpa's B2B Marketing Summit

markempa

If you didn’t get a chance to attend MarketingSherpa's B2B Summit in San Francisco a last week, you missed an excellent opportunity to gain knowledge you could have used right away for better results. I had a great time. For me, what was most valuable was learning and connecting with fellow attendees and hearing about how they’re driving results for their companies.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Macro Trends Transforming the Buyer Experience

Tony Zambito

Image via Wikipedia. Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog.  Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.  Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchase

Trends 133
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Marketing, Death and Taxes

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately it is becoming harder and harder to escape.

Planning 156
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Guest Post: Best Practices in Marketing Automation

LeadSloth

By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions. There are certainly a lot of capabilities within marketing automation. As such there are a variety of best practices to be followed in order to maximize the use of these systems. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation.