Tue.Jan 29, 2013

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The Most Important Marketing Metrics

Marketing Insider Group

What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. It is not the creatives who will delivering reports to the C-Suite. It is the data scientists and the marketing nerds.

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If you perform only to an empty house your show will close

Biznology

I am so impressed by how well brands are messaging these days. People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s a problem, however: while I am impressed with the quality, generosity, and creativity of the posts as well as the kindness and responsiveness of the replies to queries via social media, is it money well-spent if th

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Three Reasons Marketing Is the First Budget Cut

Digital B2B Marketing

Marketing budgets are often one of the first budgets cut, time and time again, yet marketers continue to claim companies are making unwise decisions. To support the case, you point to research and cases showing companies who invest in marketing during a downturn come out stronger. Is the answer turning marketing into a profit center, as some have claimed?

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3 Steps to Building a Solid Media List

Convince & Convert

Image via BigStockPhoto.com. Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website? If not, it’s time to kick up your PR skills a notch or two. The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area of our job: pitching, monitoring, placements, bylines and media relations.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Content Marketing Mashup of Writing, Business, and Passion

Adobe Experience Cloud Blog

by Dayna Rothman I get asked quite frequently how I became a content marketer. Not only is content marketing a newer role within an organization, but there has also been a lot of backlash against bad content marketing. A lot of companies remain in the dark when it comes to making the right hire because it isn’t necessarily something you can major in.

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Demystifying Content Marketing

Circle Studio

The post Demystifying Content Marketing appeared first on circle S studio.

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7 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices. Contrary to economic theory, we don’t really decide between A and B by consulting our invisible price tags and purchasing the one that yields the higher utility.

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What Every B2B Marketer Should be Doing Online in 2013

EMagine B2B Blog

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. Wait. You say you did that in 2012? Did you really? Let’s create a hypothetical scenario for a hypothetical company: XYZ Solutions.