Wed.Jan 23, 2013

article thumbnail

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always su

article thumbnail

New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content

Writing on the Web

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? How do you pick a blog topic that will score with search engines AND solve a problem your target audience frequently has? Do you scour the dungeon of your mind for new slants on old stuff?

article thumbnail

Marketers…We Still Have Work to Do

ANNUITAS

Last week, I had the privilege to serve as one of the presenters at the inaugural Interact13 event, a conference focusing on content marketing, social media, and other interactive marketing media for the B2B and B2C marketer. Some of my co-presenters were Joe Pulizzi of Content Marketing Institute , Joel Book from Exact Targe t and John Fimiani from Oxiem.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

6 Basic Social Media Results You Need to Track

B2B Marketing Traction

When you implement social media marketing, you should track the results you get. Start with the basics as described below. You can use a spreadsheet, with the following metrics in columns and a row for each week of the year. Over time, you’ll be able to see (and show) the increase (or decrease) in each metric. 1. mozRank. mozRank is on a scale of 1 to 10 and is SEOmoz’s 10-point measure of link authority and popularity.

More Trending

article thumbnail

Are You Rushing to Be First or Trying to be Best

Convince & Convert

In this edition of the weekly Baer Facts video series with Kyle Lacy of ExactTarget , I talk about the relentless pace of “news” in the social media age, and the danger of valuing speed over accuracy. About the Jay Baer: Follow @jaybaer Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

article thumbnail

Why Spreadsheets Don't Work for ROI / TCO Tools

The ROI Guy

Many organizations have developed spreadsheet models to help economically justify solutions. Often these spreadsheets are developed by a field subject matter expert, out of necessity based on one or more client requests, and then shared / distributed to other sales professionals and channel partners for use. These spreadsheet-based ROI / TCO Tools are meeting a great need, to help fight Frugalnomics and implement value-based sales / marketing campaigns, but are not the ideal platform to support

article thumbnail

Link-Building Best Practices for Targeting a UK Audience

Hubspot

Is your company based in the United Kingdom? Does your business target an audience in the UK? If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. To help you understand the best SEO tips for targeting a UK audience, we've developed a helpful, free tip sheet -- 10 Quick SEO Tips to Target a UK Audience -- that you can download, print, and keep handy.