Wed.Nov 02, 2011

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Traditional Advertising: Game or Gamble?

Tomorrow People

Winning new business shouldn’t be a gamble, especially in tough economic times. Yet too many companies continue to risk their budget for the poor returns of traditional advertising such as media and print advertising. It’s been proven that businesses that keep in marketing in a recession are the ones that do well in the long-term. Building and maintaining a powerful business presence is important, but traditional advertising is still leaving many companies behind.

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Use Facebook Data to Unlock Consumer Affinity

Buzz Marketing for Technology

When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. When I first saw the way in which Facebook data could combine with Twitter data, blog, forum, search and web data to make a rich profile of your consumer – I was blown away by the possibilities of knowing

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Ten Ways the C-Level can Positively Impact Marketing and Sales (Part One of Two)

ANNUITAS

A recent report published by MarketingSherpa asked B2B marketers what the top barrier was for overcoming their marketing challenges. 17% cited difficulty in getting buy-in or support from the C-Suite. Quite frankly I am surprised that the percentage is not higher. Part of the reason that executives are so hesitant to buy into marketing is that they’ve not been provided a solid business case for making the necessary marketing investments that will improve their business.

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Content Tips for E-Books

WriteSpark

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google’s new strategy: We do everything

Biznology

Image via CrunchBase. Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model: advertising anything everywhere. And while I have had more to say over the last few years, I never really felt the need to redo that post because I hadn’t seen anything fundamentally changing about Google’s strategy.

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NaNoWriMo, Social Media, and Measurability

B2B Memes

Month of “Um” Days (hereafter MUD) day 2: If April is the cruelest month, as the great Tom Eliot once observed , November must be the lamest. As the not-so-great Tom Hood wrote , No dawn — no dusk — no proper time of day. No warmth, no cheerfulness, no healthful ease, No comfortable feel in any member —. No shade, no shine, no butterflies, no bees, No fruits, no flowers, no leaves, no birds, November !

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B2B Marketers: It’s Time to Apply the Stockdale Paradox

B2B Marketing Traction

B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. “You must never confuse faith that you will prevail in the end – which you can never afford to lose – with the discipline to confront the most brutal facts of your current reality, whatever they might be.” –Admiral Jim Stockton, about his eight-year imprisonment during the Vietnam War.

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Six Ways to Engineer A Customer-Buying Pipeline

Vision Edge Marketing

'We all understand the need for Marketing to positively and directly impact the sales cycle and win ratio. This is still an area of challenge for many marketers. The CSO Insights 16th annual sales performance study of 2,800 companies and an Aberdeen study conducted with 472 participants, brought to the light the need for marketing to do a better job when it comes to both quality and quantity of leads.

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5 Ways Commenting on Blogs Boosts Your Marketing Efforts

Adobe Experience Cloud Blog

by Carol Tang Blog commenting is underrated—few companies recognize that engaging and commenting on relevant blogs achieves marketing goals and therefore do not realize its full potential as a marketing tool. It’s a great platform for discussion and an engaging method of marketing. Here are five ways blog commenting can boost your marketing efforts: Increases Readership : Find leads who are looking for you, but just haven’t found you yet.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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12 Creative Ideas for Using QR Codes in B2B Marketing

MLT Creative

When Toyota subsidiary Denso Wave developed quick response codes in 1994, few realized how powerful a marketing tool they could be. In the last two years QR codes have taken on a life of their own, with B2C marketing usage taking off thanks to smartphones. QR codes have proven to effectively link the offline world to the online universe. But is there a place for these treasure troves of information in B2B marketing?

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What’s in the FUNNEL? – eConsultancy’s London Trade Show

Adobe Experience Cloud Blog

by Fiona Sexton This week, I attended eConsultancy’s FUNNEL exhibition in London. FUNNEL is organized around the four disciplines of revenue marketing: attract, engage, nurture and convert. Five hundred plus marketers streamed in and out of the presentations featuring practitioner sessions and short vendor chalk-talks covering the entire revenue funnel.

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7 Ways to Improve Your Marketing in 60 Seconds or Less

Hubspot

We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. The things we do to optimize our landing pages, create killer content, keep track of all our analytics – they take time! Therefore, to be both a successful inbound marketer, we must be able to use our time efficiently to drive the best results in the fastest way possible.

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10 Traits of Amazingly Awesome Infographics

Hubspot

Honestly, who doesn't love infographics? They're informative, visually stimulating, and they allow you to easily digest a ton of information quickly. What this usually results in for marketers is a high rate of social sharing that generates a lot of web traffic and precious inbound links to increase SEO. That is, if they're created effectively. But truthfully, not all infographics are such big hits.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Make Marketing That People Love [Gapingvoid Cartoons]

Hubspot

Okay, raise your hand if you're a fan of gapingvoid. Hands down. Now raise your hand if you have absolutely no idea what gapingvoid is. Okay, cool. Here's an explanation: Gapingvoid is a website created by Hugh MacLeod, who creates cartoons around ' social objects ,' which Hugh believes are the "hard currency of the internet." In his words, "social objects are the reason two people talk to each other, as opposed to talking to somebody else.That reason, that “node” in the social netwo

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Twitter Adds 'Top News' and 'Top People' to Search Results

Hubspot

Turns out Twitter has been a little sneaky today. With no word from the official Twitter Blog , it looks like the microblogging service is slowly and quietly rolling out two new features to its search functionality: "Top News" and "Top People.". Top News. This afternoon, GigaOm reported that, for certain lucky users, Twitter.com now includes a "Top News" section at the top of search results.

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A Guide to Marketing Automation

Hubspot

Marketing automation tends to be one of those amorphous terms that gets reshaped with every re-telling. One reason the definition is so elusive is that there has been a tendency to inflate marketing automation to a conceptual level rather than focusing simply on the set of tools that comprise it. Hopefully, this post will help get rid of a few layers of fog.