Tue.Mar 15, 2011

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7 Signs You’re A Social Media Diva

Marketing Insider Group

You know you’ve seen it. Like rock stars, actors, or sports stars, chillin’ in the VIP section of that exclusive club, getting comp’d bottles of the priciest vodka and champagne. They are roped off from us mere mortals and surrounded by an entourage of beautiful people. You know they exist. And you struggle with whether you want what they have.

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13 Nuggets of Greatness from The Thank You Economy

Convince & Convert

Gary Vaynerchuk went corporate. The wine impressario turned social media superstar hit a home run with his first book Crush It! , which encouraged young, hungry entrepreneurs and small businesses to follow their passion. Now, with his new book The Thank You Economy , the fan club is going to be wearing ties instead of T-shirts. The Thank You Economy is a very solid, well researched and written exhortation for businesses of all sizes (tilting toward medium and large) to recognize the power of lif

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MA Monday San Francisco and Other Cities

LeadSloth

The next Marketing Automation Monday will be in San Francisco on March 21st. It is organized by Daniel Kuperman and hosted by Brighttalk (501 Folsom Street). It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics. Register for Marketing Automation Monday in San Francisco, March 21 @ 6pm.

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Marketing segmentation and the game of averages

Biznology

Image by enriqueburgosgarcia via Flickr. by Aaron Kim. A Hunch Blog post from last week ( "You've got mail: What your email domain says about you" ) made some noise around the net, courtesy of Gizmodo , swissmiss , and hundreds of tweets and retweets, most likely by Gmail users, who are depicted very favorably compared to Yahoo!, Hotmail and poor AOL users.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Big O – Outcome Selling

The ROI Guy

Today’s buyer is more empowered, skeptical and frugal than ever before, providing a greater than ever challenge to sales professionals, and shaking the very foundations of traditional selling models. At Alinean, we have coined this new B2B challenge as Frugalnomics, indicated by: 1. Empowered Buyers: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and la

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Self-efficacy: Motivating Your B2B Audience to Buy

MLT Creative

As both a B2B marketer and behavioral scientist, I am constantly examining individuals’ buying behavior to determine what motivates them to make purchasing decisions. Thus, while reviewing Social Cognitive Theory and what it can teach us about human behavior, I knew it was something I had to discuss. The tenets of SCT are vast, so I won’t attempt to explain the whole theory; instead, I’d like to talk about one of its concepts (and one I mentioned last week ): self-efficacy.

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3 Strategies to Get More Sales Referrals With LinkedIn

Hubspot

This is a guest blog post written by Patrick O'Malley, former VP of operations for Google's top competitor and a LinkedIn expert. During the second session of Jill Konrath's Sales Productivity Summit , he'll show you that the real power in LinkedIn is in using clever search techniques. Are you looking for new ways to get referrals from your best clients?

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Should you lose sleep over Google’s crackdown on content farms?

EMagine B2B Blog

Many believe – rightly or wrongly – that Google’s recent “Farmer” algorithm update was aimed at so-called “content farms”: websites that basically collect and post content developed by others, and provide backlinks to those donating sites. Assuming that was the primary goal, how successful it was is a matter of intensive analysis and debate; you [.].

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The Future of Foursquare: Understanding Location-Based Marketing

Hubspot

At SXSW Interactive, Foursquare founder Dennis Crowley and Mashable founder Pete Cashmore took the stage for an interview about the future and evolution of location-based social network Foursquare. During the interview Crowley announced that the service was going to expand its venue API and is working to create a standard for venue identification numbers.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Set Your Content Free Online Advertising WILL be Regulated → Part Two: Marketing Measurement and Pissing People Off March 15, 2011 by Eric Wittlake Leave a Comment What type of online marketing just pisses people off?

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Gmail Releases Smart Folders, Email Marketers Be Aware

Hubspot

Gmail, Google's incredibly popular email service, is known for its ability to push the limits of the inbox. Labs Google continues to release interesting new features designed to help email users. It has improved filtering and helped us save time doing standard email-related tasks. But Gmail's newest feature, Smart Folders , might be received with less enthusiasm from email marketers concerned about their click-through rates.

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eCommerce Marketing: Google Shopping vs Google Organic Search

Hubspot

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. For example, searching the term “sheet metal roofing hammer” in Google Organic search will yield a different set of results than the same search performed in Google Shopping search.

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Leveraging the Pounce Strategy to Increase Sales

Hubspot

This is a blog post written by Mike Damphousse. Mike wears the dual hats of both CEO and CMO for Green Leads , a leader in inbound demand generation and techniques. Green Leads is a HubSpot customer. On March 24th at 2:00pm, I'll be joining Jill Konrath on her Sales Productivity Summit and presenting A Day in the Life of a Sales 2.0 Sales and Marketing Professional.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.