| | | Earnest about B2B | | | | 39 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B APRIL 28, 2011 The proof is in the pudding – The essential benchmarks for all B2B Marketer’s Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it. Let’s start with the big picture – marketing budgets. So So are you an impoverished marketer or blessed with a bountiful budget? 2-3% of annual revenue (for the flash harries in b2c it can be up to 12%). | EARNEST ABOUT B2B SEPTEMBER 27, 2011  This is the week that was: Leo has left the building It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb. HP’s stock spiked by almost 10% at the news , yet the verdict is still out as to whether HP’s fortunes will be transformed by his departure. With the average tenure of a chief exec now at 6.6 New ones.’ | | | | | |
| EARNEST ABOUT B2B JANUARY 12, 2011 B2B Marketing in 2011: The year Augmented Reality gets its big break? Almost a year has passed since our post : “Augmented Reality: The implications for B2B Marketing.” At the time the media were going doolally over AR as the next big thing. Gartner had cited AR as one of its top 10 disruptive technologies. What’s more, some impressive AR applications were coming to fruition albeit in the b2c space. So where are we 12 months later? Whilst AR has certainly been making waves across the blogosphere, b2b marketing applications to date are still few and far between: IBM once again wheeled out its Seer AR app in support of its sponsorship activity at Wimbledon. | EARNEST ABOUT B2B OCTOBER 7, 2011 The epic rise of online video in B2B From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online. The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute. The seismic shift of how information is being consumed and shared online is clear to see. Over 1.5 million business searches are made on YouTube every day ( source: Google ). Yes, 15 million. Are you convinced yet? | EARNEST ABOUT B2B JULY 7, 2011  Top 5 Infographics for the Mobile Generation They are full of information, great to share and a content marketers dream. Whether you have a growing workforce on the move, or simply want to tap into the rapidly ballooning mobile market, here are our top 5 mobile infographics to keep you in the know. Mobile marketing – What is the size of the mobile market? The app option: Does your business need one? billion were downloaded in 2011 alone. | EARNEST ABOUT B2B MAY 13, 2011 Bridging the great Sales and Marketing divide Fire up your browser. Tap the words ‘Marketing and Sales Alignment’ into Google. Wait 0.10 seconds – and guess what – you’ll get a whopping 12 million search results. To misquote one beleaguered astronaut, “Houston, we have a problem.”. Marketing. Sales. It’s a love-hate relationship. Well, unfortunately, all too often we love to hate each other. Hate may be too strong a word, but in most organisations there remains a perennial divide, relentless finger pointing and general distrust between the two functions. Where did that lead go? What lead? Marketing launches big new campaign. | | | | | | | |
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EARNEST ABOUT B2B | FRIDAY, SEPTEMBER 16, 2011  B2B Content Marketing: Reaching the people that matter
Yesterday Earnest had the pleasure of a guest speaker spot at B2B Marketing ‘s Content Marketing seminar. Joining an illustrious bill, there was good insight and discussions a plenty on the subject of the day: ‘Creating a winning strategy to engage customers and drive business’ And if the number of bums on seats was anything to go by, Content Marketing is certainly a subject capturing the interest of B2B Marketers du jour. Earnest took on the topic of Content Distribution. If you’re not actively engaged online – you could be missing out, big style. MORE >> -
EARNEST ABOUT B2B | TUESDAY, JUNE 28, 2011 This time it’s personal
It was way, way back in 1993 that Don Peppers and Martha Rogers published ‘ The One-to-One Future ’. For marketing practitioners everywhere, it was (and arguably still is) essential reading – introducing concepts such as ‘mass customisation’ and encouraging us to manage customers rather than products or services. We were promised that One-to-One marketing would increase the value of our customer base by establishing a learning relationship with each and every customer. So fast forward 18 years, you’d have hoped we would be living the dream, wouldn’t you? Back then we had excuses. MORE >> -
EARNEST ABOUT B2B | TUESDAY, MAY 24, 2011 It’s all about you: Introducing the Disconnected Customer
So where did it all go wrong? According to a new YouGov study, commissioned by our good friends at Thunderhead (an Earnest client for their sins), dissatisfaction is rife amongst UK and US consumers. For all the fine talk about customer engagement, service providers just aren’t cutting the mustard when it comes to the treatment of their customers as individuals. Instead what we’re getting is a one size fits all approach to communication with little regard to our preferences. whopping 90% of respondents did not feel their requirements are being consistently met. It’s your choice. MORE >> -
EARNEST ABOUT B2B | THURSDAY, JANUARY 6, 2011 It’s all in the message: Bringing clarity to complex propositions
Your marketing strategy is watertight. Your go-to-market plans are honed to precision. Even your budget (for once) is to die for. And then horror of horrors your campaign bombs. ROI: Negligible. Embarrassment factor: High. Marketing’s reputation: Well and truly tarnished. The fact is, if your value proposition isn’t rock solid compelling, the rest is just plain pointless. Whether it’s a brand, product or service proposition, getting it right matters. But it’s also hugely tricky. And we b2b marketers, don’t seem to do ourselves any favours. Grandmother. What do they need from a solution? MORE >> -
EARNEST ABOUT B2B | FRIDAY, NOVEMBER 25, 2011 This is the night that was: Earnest wins 6 B2B Marketing Awards
It’s sore heads and big smiles a plenty in Earnest Towers as we dote over the spangly array of awards that now adorn our office. The B2B Marketing Awards bash is now a firm fixture on the industry calendar – and just gets bigger and more sparkly every year. This year – with a record breaking number of award entries by the great and the good in B2B – it was never going to be plain sailing. Little did we think this would be Earnest’s year. Yeah, we’d had a few glasses of wine even by then. Best B2B Website for our AJ Gallagher International site. MORE >>
- This is the week that was: When CEOs transformed from people to tweeple. EARNEST ABOUT B2B | MONDAY, OCTOBER 3, 2011
- This is the week that was: Welcoming the wind of change EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 13, 2011
- This is the week that was: When social media showed its good and bad side EARNEST ABOUT B2B | TUESDAY, AUGUST 16, 2011
- This is the week that was in b2b – history in the making EARNEST ABOUT B2B | MONDAY, JULY 11, 2011
- This is the week that was in b2b (w/c 20th June) EARNEST ABOUT B2B | MONDAY, JUNE 27, 2011
- This is the week that was: When social media put its brakes on EARNEST ABOUT B2B | TUESDAY, NOVEMBER 15, 2011
- This is the week that was: Taking a look into the future EARNEST ABOUT B2B | THURSDAY, NOVEMBER 3, 2011
- This is the week that was – Public bickering and mourning. EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 12, 2011
- This is the week that was: When Apple lost its core EARNEST ABOUT B2B | TUESDAY, AUGUST 30, 2011
- This is the week that was in B2B: Wobbles a plenty EARNEST ABOUT B2B | MONDAY, AUGUST 8, 2011
- This is the week that was: Lucky number 7 EARNEST ABOUT B2B | MONDAY, JULY 25, 2011
- This is the week that was in b2b: we love a bit of controversy EARNEST ABOUT B2B | FRIDAY, JULY 15, 2011
- This is the week that was: ‘If you want the rainbow, you gotta put up with the rain’ EARNEST ABOUT B2B | MONDAY, JULY 4, 2011
- This is the week that was in b2b EARNEST ABOUT B2B | FRIDAY, JUNE 17, 2011
- Are your customers content? EARNEST ABOUT B2B | FRIDAY, MARCH 18, 2011
- The new 80:20 rule: Industrialising your marketing efforts to drive a better ROI EARNEST ABOUT B2B | THURSDAY, FEBRUARY 10, 2011
- This is the week that was: The death of the tagline? EARNEST ABOUT B2B | WEDNESDAY, NOVEMBER 23, 2011
- This is the week that was: Getting inside the minds of CMOs EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 26, 2011
- This is the week that was: What of the future generation? EARNEST ABOUT B2B | FRIDAY, AUGUST 19, 2011
- This is the night that was: Earnest wins 6 B2B Marketing Awards EARNEST ABOUT B2B | FRIDAY, NOVEMBER 25, 2011
- This is the week that was: Revealing the new b2b buyer EARNEST ABOUT B2B | FRIDAY, DECEMBER 2, 2011
- This is the week that was: Searching for the answer EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011
- This is the week that was: Searching for the answer EARNEST ABOUT B2B | MONDAY, DECEMBER 12, 2011
- This is the week that was: Revealing the new b2b buyer EARNEST ABOUT B2B | FRIDAY, DECEMBER 2, 2011
- This is the week that was: A slice of the BlackBerry crumble EARNEST ABOUT B2B | MONDAY, OCTOBER 17, 2011
- Unlocking the content dungeon EARNEST ABOUT B2B | THURSDAY, SEPTEMBER 29, 2011
- This is the week that was: When captain credit crunch reared his ugly head EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 20, 2011
- This is the week that was: The age of the digital bin man EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 6, 2011
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