Sat.Sep 11, 2010 - Fri.Sep 17, 2010

Earnest about B2B

Trending Sources

Vital statistics for B2B marketers – The case study

Earnest about B2B

Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Add our own unique Earnest spin on things – and turn them into a jaunty 3 min 48 sec video. Then spread the word. This is the story of the how and the why – and what we learnt along the way. The start of the idea. Objectives. 30% increase in Twitter followers.

Do You Have a Reference Program?

MI6 Marketing Agency

Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Reference Program Managers and Practice Leaders. In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references. Most request for proposals require references. Does this Sound Familiar? Is the contact still there?

Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan

Great B2B Marketing

Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. . We first defined the terms “brand” and “brand promise”. A Brand = the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you. A Brand Promise = what you promise to deliver to your customers when they do business with you. Your job is to make your brand and brand promise the same thing. Articulates the “primary” customer benefit.

Why RSS Is Still Important for Your Business


In case you missed it, there’s been some talk lately about whether or not RSS is dead. You may be wondering exactly what RSS is — RSS stands for Really Simply Syndication (sometimes just called a feed) and it’s a method for one website to send out it’s content in a way that other websites and programs can easily read. Search Engines. Social Networks. Monitoring. Yup, RSS feeds.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Matching Content to Buyer Personas


How to match content to buyer personas. B2B marketers, how do you make content truly useful to customers? Let me answer that with a question: do you know your customers’ needs, desires and behaviors extremely well? So well, that you know what compels them? Don’t be quick to answer “yes”. You should know customers so intimately, you could write their story. What’s a persona? Marketers and agencies have used the … [ visit site to read more ].

Mobile Optimization: How To Optimize Your Website For Mobile.


Mobile Optimization: How To Optimize Your Website For Mobile Browsing

90% of B2B Marketers Count on Content Marketing in 2010

Content Marketing Today

The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena. Not only are the vast majority of business-to-business marketers employing content marketing but most will also be increasing the amount they spend. Content marketing is 26% of the total marketing budget.

10 B2B Social Media Case Studies and Examples

Social Media B2B

As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. Below are some recent examples that have been written about. UPS launches a B2B social media marketing campaign. from Social Media Influence. UPS, the global shipping firm, is launching a new “logistics” ad campaign in the coming days to boost its credentials with small businesses by leveraging social media networking power.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How-To: Setup Monitoring in HootSuite


A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen. I use HootSuite as my main Twitter application, which not only has monitoring, but also stats and scheduling.

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Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. These new channels have made it easier than ever

10 Posts That Re-Energize Your B2B Blog

Social Media B2B

Anyone who publishes a B2B blog for their company, their client, or even themselves, eventually reaches a point where they struggle to write the next post. While they may have many post ideas drafted, there’s just nothing there that’s especially inspiring. This assumes that you have been blogging for six months to a year and you generated enough traffic that you are committed to continuing publishing. Update Your Most Viewed Post. It is very likely that your most viewed post is more than 4 months old and could use some updating. Critique Your First Post. Predict the Future.

Reputation Holds the Key to Email Deliverability


20% of legitimate email doesn't make it to the inbox. This is a scary thought when you consider who that 20% might encompass. What's even scarier to consider is the number of B2B marketing professionals who aren't concerned with their

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy

WindMill Networking

As I consult with more clients on social media strategy, I am always amazed after I do a competitive analysis to find out that most American companies that I run across don’t seem like they know what they are doing on the likes of Facebook and Twitter. I’m talking about most B2B companies as well as those B2C brands that don’t necessarily fall into the Fortune 500. Really?

18 Hot Topics For B2B Blogs | - B2B Social Media.


What should we write about on our corporate blog? Here are 18 topic suggestions for your corporate blog

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor your marketing content to their needs. In Needs Awareness and Research phases, the first two stages


Sales & Marketing Unaligned? The CEO Owns the Fix


The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

How to Take Advantage of a Negative Review from an Authority

WindMill Networking

This blog post goes beyond the scope of my “traditional&# social media posts, but it deals with an issue that many brand managers must deal with in social media: How to handle a negative review, and not just any negative review, but one that comes from THE authority in your industry. For any winery, it is a dream to have a positive review from such a well-respected authority in the industry.

Social Interaction Designers are gunning for your website

grow - Practical Marketing Solutions

Neicole Crepeau is more than an important contributor to our {grow} community. She’s also among the finest thinkers and writers on the social media scene. Today we’re extremely fortunate to have Neicole contribute an original new article for our “ Community Week !&#. There’s a new kid in town. And if you don’t want your website shot down, you better get acquainted with him.


Fall Trends: Location, Mobile and Group-buying

Ad Your Comment Here

Fall has officially begun, and we’ve already put the flip flops in storage and broken out the boots. With the end of summer comes the feeling that you need a fresh start; a kick-off to the new season. The back-to-school shopping for the working professional can take many forms, but fall trends aren’t just about NY Fashion Week. Location, location, location. We know. Mobile devices.

10 Steps to Launch Your Social Media Presence

Client Bridge

Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Keep in mind that blatant promotion rarely works in social media and can kill your social media presence quickly. Start by listing as many social media groups and communities that you can think of for your industry or market.


A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Twitter Measurement Tools


It’s important to measure your social media efforts so you can find out what’s working and how they’re helping you reach your business goal. If Twitter is part of your social media strategy, then there are a number of tools which can give you some Twitter statistics and measurement. Measurement Category. Review. Twitter Search. Returns tweets which include a keyword. Influence.

Thought Leadership: The Currency of B2B Content Marketing

The Content Factor

Dana Van Heuvel blogs about thought leadership in marketing. read more.

Week in Review - September 17th

Savvy B2B Marketing

It's Friday? Again? Don't get me wrong. I'm glad (always up for a weekend), but how the heck did it get here so fast? This week's wrap-up includes some great pieces on lead generation, copywriting, content marketing, and - of course - social media. Take a few minutes out of your Friday to peruse the posts. No need to feel guilty for indulging. call it "market research." See you on Monday!

3 Steps to Content Marketing with Blogs

Writing on the Web

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# Clearly not everybody is getting the best bang for their buck, but if you follow these 3 suggestions I give you in this video, you’ll learn the basics of what it takes to get found, get known, and get clients using a blog as your main marketing hub. Let me know what you think. Can they? Digg this!

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Does Renting Email Lists Make Sense Any More?

The Point

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. But the biggest advantage of third party opt-in email lists was cost.

Five Lessons for B2B Marketers from Old Spice

Savvy B2B Marketing

We're pleased to present this guest post by Erika Kerekes of Read on for her suggestions about how B2B marketers can make the most of social media campaigns. Unless you had a media-free summer, you probably heard about Old Spice’s extremely successful social media video campaign. My answer: YES. Now you know something about me.) The real answer: Depends on who the customers are.

Social Media Outsourcing – Is It Right?

B2B Marketing Traction

Tweet. The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant? Transparent. Authentic. Engaging. What do you think?

Social Media Statistics for B2B Marketers

Marketing Finger

Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. Fifty-four percent of CIO’s prohibit use of social networking sites while at work.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Inside Sales Reps: What Is Your Definition Of A Compelling Event?

Sales Prospecting Perspectives

Pete discusses how Inside Sales Reps need to ensure they are uncovering what the compelling event is for a prospect while they are teleprospecting

Your Best Referral Sources Fish In The Same Pond

Sales Lead Dynamics

Don’t rely exclusively on clients and networking colleagues for referrals. They may not be your best referral sources. A client may not know of opportunities at other companies. A networking colleague may not really understand what you do or be able to spot opportunities for you. Your best bet may be other professionals who serve your market. You Want to Know People in The Know. Make a List.

New Study Reveals 3 Things You Can Learn from Effective Content Marketers

Savvy B2B Marketing

Over the past couple of months, I've had the pleasure participating as one of the authors for some really interesting and eye-opening research from Junta42 and MarketingProfs on the topic of B2B content marketing. Today, we released the results. Over 1,100 B2B marketers in North America were surveyed, making it the largest study about content marketing in the B2B space to date. If not, start there.

PR needs to Focus on Conversations

Buzz Marketing for Technology

It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. But it’s a zero sum game and we are all fighting over the same shrinking slice of pie! Let me explain …. Digg this!

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.