Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Add our own unique Earnest spin on things – and turn them into a jaunty 3 min 48 sec video. Then spread the word. This is the story of the how and the why – and what we learnt along the way. The start of the idea. Objectives. 30% increase in Twitter followers.