Sat.Mar 25, 2017 - Fri.Mar 31, 2017

Earnest about B2B

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5 Ways to Make Good Pre-roll Ads (that people might actually watch)

Vidyard

Between the title and the first line, I’ve shown why you want to read this article, and it only took 5 seconds. If you have no interest in what you’ve seen so far, it’s likely you’re ready to leave. This is the basic premise of a pre-roll—those annoying ads that play before the video you actually want to watch. You have to endure them for at least 5 seconds until you’re allowed to skip through.

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Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals! I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company.

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How Generations X, Y, and Z Consume Video Content [Infographic]

Hubspot

YouTube has over one billion users worldwide, and they all watch different types of videos every day. What's your favorite type of video to watch on the platform? As it turns out, your video preferences may vary depending on your date of birth: Influenster surveyed nearly 8,500 YouTube users of all ages to learn about their viewing habits and interests. Video Daily IGSS

This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans. We also explore some optimistic CMO research, and explain why technology and analytics will save the day. This week’s show. 2. Sponsor (36:46).

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

How to Scale Your Marketing Strategy Without Sacrificing Engagement

Modern B2B Marketing

Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. Prove How Marketing Contributes to Business Growth. Scale Your Campaigns.

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Need More Customers? Get Happy Employees!

B2B Marketing Insider

What if I told you that the best way to grow your business was to focus on the happiness of your existing employees? Happy employees create happy customers. Happy customers deliver referrals to your sales team. And happy employees deliver candidate referrals to your HR team. Sounds so simple right? So why do so many […]. The post Need More Customers? Get Happy Employees! Marketing Strategy

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The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Instagram has more users than Twitter. Sprout Social. Sendible.

How to Create a Twitter Moment: A Step-by-Step Guide

Hubspot

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. What Are Twitter Moments? 1) Events.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Word on the Street: Predictive Advice from Infer Customers

Infer

Earlier this month, G2 Crowd sat down with Infer customers InsightSquared and Yesware to ask about how they use Infer’s predictive analytics and AI platform, what benefits they’ve seen, and their recommendations for other early adopters. First up was Matthew Bellows, CEO of Yesware, a long-time customer of Infer. Customer Stories

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10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia

Hubspot

Feel like you missed the best agency projects, ad campaigns, and creative videos from this month? No worries -- we've got you covered. March brought us some delightfully unexpected ad concepts, including a floating house, a child replacement program for dog lovers, and an e-commerce version of Hamlet we didn't even know we needed. We're rounding up the best of March below. 1) Heinz. 2) YouTube.

Yes We Kanban: 5 Goals of This Scrum Alternative for Agile Marketing

B2B Marketing Insider

Pop quiz: when I say “Agile marketing,” what’s the first thing you think of? There’s no right or wrong answer, but chances are yours included some reference to Scrum or Sprints. While it’s true that Scrum is the most widely adopted Agile methodology around, it’s by no means the only way to practice Agility […]. Marketing Strategy

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How Travel Affects Creativity: An Exploration for Content Marketers [Podcast]

B2B Marketing Insider

Subscribe to the show for automatic updates: iTunes, SoundCloud, Stitcher, Google Play Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we. Read More. Content Marketing

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

What does the art and science of marketing really mean? Your thoughts?

chiefmartech

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? As a reminder, the early bird “beta rate” for MarTech tickets expires this coming Saturday, April 1 — yes, really, April 1. Your thoughts?

THE HACKIES: How leading marketing executives tackle martech

chiefmartech

This article is a guest post by Liam O’Connor of Lenati. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For marketing executives and their teams, building an effective marketing technology stack is a daunting prospect. Hackies

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Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing

Contently

It’s 9 a.m. on a July morning in Reebok’s newsroom, and “binge think,” the corporation’s brainstorming session, is heating up. When I walk in, Dan Mazei, the senior director of Reebok’s Global Newsroom, is standing on a chair, scribbling story ideas on a whiteboard. A dozen staffers surround him, gathered on couches and colorful footrests. ” “A witch?”

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What Email Marketers Need To Know About the Changes To Verizon Email Addresses

It's All About Revenue

Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing to provide new email addresses and shutting down their email platform in the near future. The existing @verizon.net addresses, however may continue to live on. Deactivated and address completely goes away. Option 1 – The Facts.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

What Can You Do with Marketing Automation: Surprise! Its more than you think.

Act-On

Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. But, while driving potential customers’ awareness and interest in a company’s products or services is certainly one essential function of MA, the story hardly ends there. Because marketing automation can do so much more. It also slices! It dices! It makes julienned fries! Well, proverbially, that is. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. Brand Marketing.

The 3 Most Important Reasons Marketers Use Marketing Technology

Contently

When I decided to stop freelancing as a writer full-time, most of my friends and family assumed it was because of the financial grind. They weren’t entirely wrong; waking up every day to hunt for paychecks wears you down. But the biggest factor behind the decision was fear of the unknown. I’d send out pitches and sit around frustrated as half of them went unanswered. Time management.

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Report: Brand Marketing Helps Marketers Achieve Several Top Priorities

KoMarketing Associates

New research suggests that brand marketing is helping marketers achieve goals ranging from customer acquisition to audience engagement. For its “State of Branding” report, OnBrand recently surveyed 562 global brand managers and CMOs to determine their priorities for 2017. New customer acquisition” was the top priority for B2B and B2C marketers, according to the report. About two-thirds of marketers (65 percent) either “agreed” or “strongly agreed” that brand marketing was already helping them increase new customer acquisition. Content Marketing and Brand Awareness.

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5 Reasons Why Outside Sales Needs to Practice Brand Compliance

PFL

Do you run a tight ship? Now think of the visibility between your sales and marketing teams. Is your sales team external? Now think of your ship. Do you see too many tacks in its course? Now, think of all the different way your brand communicates to the outside world. Do they tell the same […].

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

The Intern Diaries: Collaboration is Key to Event Success

Experience Marketing Insights

Our EMEA team’s resident intern on the importance of teamwork

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[Bracket] The Most Awesome Animals of the Internet: Winner Announcement!

SnapApp

A champ has been crowned. Several weeks ago, as legend has it, a small-to-medium size discussion broke out before a SnapApp marketing meeting about which animal of the internet would win in a match-to-match tournament – popular vote style. Well, we turned that theoretical question into action by making our own March Madness tournament bracket featuring eight popular internet animals. 8 Koala. #3

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