| | | Earnest about B2B | | | | 5 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B OCTOBER 7, 2011 The epic rise of online video in B2B From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online. The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute. The seismic shift of how information is being consumed and shared online is clear to see. Over 1.5 million business searches are made on YouTube every day ( source: Google ). Yes, 15 million. Are you convinced yet? | EARNEST ABOUT B2B OCTOBER 3, 2011 This is the week that was: When CEOs transformed from people to tweeple. It may seem like a running theme, but this week the decline of the Eurozone economy continued to dominate the headlines, with more rescue plans than the emergency services in the Himalayas. To add to the pain for big business here in the UK, the opposition leader Ed Millband waged war on the fast buck business culture. Long gone are the days when you could stick Gary, the student on work experience, in front of a laptop and ask him to tweet about what’s on his mind. Today content is the key to your strategy, and self created unique content is the jewel in the crown. Or then again perhaps not. | | | | | |
| EARNEST ABOUT B2B OCTOBER 12, 2011 This is the week that was – Public bickering and mourning. It was not just big news for the tech industry but consumers all over the world – this week sadly saw Steve Jobs passing away, leaving behind a great legacy. Although the iPhone 4s did not wow the crowds who had their fingers and toes crossed for the iPhone 5, the forward thinking technology delivered by the new leadership at Apple shows signs of good times ahead. Here in the UK, while Liam Fox continued to bring his best mate along to every top secret meeting he could squeeze him into, we have been sifting through the top stories to share with our trusty following. Watch this space. | EARNEST ABOUT B2B OCTOBER 26, 2011 This is the week that was: Getting inside the minds of CMOs As we brush off the dust from the winter coats and ponder the annual question of why there are Christmas adverts on the TV already, there is another week of news to digest. There was one more addition to the history books as Col. Gaddafi left us for the next life. At the same time the UK government debated leaving the EU , and the city of Manchester was split down the middle after the football shock of the season. And as BlackBerry grovelled to their customers with app handouts ; the business, tech and marketing world rumbled on. Here are the highlights. Important advice to take on board. | EARNEST ABOUT B2B OCTOBER 17, 2011 This is the week that was: A slice of the BlackBerry crumble There was a lot going on out there last week. Sadly up to a third of you may have missed many of the best articles as your smartphone became about as useful as a banana and you had to revert back to that strange machine sitting on your desk to check your emails and communicate with all and sundry. So whether you suffered BlackBerry Interruptus or not, here’s Earnest’s take on the top stories of the week in the world of B2B marketing… Brand damage of the week : One poor soul in Slough didn’t have a very good week at all as the great BlackBerry blackout swept the planet. WinBerry anyone? | |
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