| | | Earnest about B2B | | | | 6 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B SEPTEMBER 27, 2011  This is the week that was: Leo has left the building It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb. HP’s stock spiked by almost 10% at the news , yet the verdict is still out as to whether HP’s fortunes will be transformed by his departure. With the average tenure of a chief exec now at 6.6 New ones.’ | EARNEST ABOUT B2B SEPTEMBER 16, 2011  B2B Content Marketing: Reaching the people that matter Yesterday Earnest had the pleasure of a guest speaker spot at B2B Marketing ‘s Content Marketing seminar. Earnest took on the topic of Content Distribution. Below is a copy of the presentation for your delectation… Content distribution: Reaching the people that matter. If you’re not actively engaged online – you could be missing out, big style. | | | | | |
| EARNEST ABOUT B2B SEPTEMBER 13, 2011  This is the week that was: Welcoming the wind of change As the fuzzy heads clear from the aftermath of the Earnest summer party; we look back on a week in which America and the UK battled Katia and David Walliams took on the fine feat of swimming the 140 miles of the Thames for charity. Back on dry land it was business as usual for the B2B mob, keeping the marketing wheels greased and rolling… B2B resource of the week. Social bling of the week. | EARNEST ABOUT B2B SEPTEMBER 29, 2011 Unlocking the content dungeon As B2B marketers begin to plan for 2012, brows are being furrowed, heads are being scratched and a problem is beginning to rear its ugly head. “We’ve just not got enough content.” ” Or as the more astute marketers are saying: “We’ve just not got enough GOOD content.” ” Whilst this is often true, it’s surprising how many businesses when they start digging, would actually find a rich vein of content – often squirelled away across their business – which no-one seemingly knew about. Kind of like a content dungeon. Ask Sales. | EARNEST ABOUT B2B SEPTEMBER 20, 2011 This is the week that was: When captain credit crunch reared his ugly head Another frantic week in Earnest HQ was littered with great content to digest and share. Last week saw worldwide economic issues put solidly back on the map. As Europe’s purse strings were stretched , here in the UK banks pondered the implications of their impending shake up and Roman Abramovich was left wondering whether that £50 million he splashed out last year was really worth it. From providing guidance on content distribution best practices through to the power of ‘value exchange’, the topic sparked some interesting discussions. Watch out for the endless ad mashups though. | EARNEST ABOUT B2B SEPTEMBER 6, 2011  This is the week that was: The age of the digital bin man Another week brings a new plethora of interesting stories to mull over and digest. While the world closed in on Gadaffi and Jeff Bezos learnt the hard way that you should not attempt to build and fly your own space rocket, we all realised that the summer that never was is coming to end. Still – for every dark cloud in the sky there is the silver lining of B2B wisdom flying around online. Wrong. | | | | | | | |
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