Wed.Feb 08, 2012

Earnest about B2B

Trending Sources

Is social media contributing to political paralysis?

grow - Practical Marketing Solutions

I’m a student of history … probably half the books I read are biographies or something to do with a past era.  So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S., India, Greece, and other nations. How might we explain the change? There is a certain beauty in this.

The Naked Blog: Dress Up Your Words

Writing on the Web

What can you learn about  blog writing  and  content marketing  from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. Photos courtesy Stuart Miles ). Hence the name,  Naked Stage : the presentation is devoid of any of the usual visual aids. In one of these performances, the narrator yelled, “GUN SHOT!”

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Savvy Speaks: Tips for Crowdsourcing

Savvy B2B Marketing

The rise of social media has made crowdsourcing all the rage. Why read the opinions of just one person when you can get the 4-1-1 from a whole host of experts all in one place? But wrangling all those opinions can be a bit tricky. This week the Savvy Sisters share their best tips for crowdsourcing the pros - like a pro! Heather. Ask for a little - Get A Lot! Wendy. The Great and Powerful Internet.

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Utilizing Linkedin to Improve SEO and Organic Visibility

Modern B2B Marketing

by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? read a recent article from  Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. It was a fascinating look at how a properly optimized Linkedin page, both company and employees’, can boost SEO and organic visibility. Click for full image.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know.

How to Attract the RIGHT Social Media Followers for Your Business

Hubspot

The benefits of an extensive social reach are clear, but how do you attract the right followers for your company? As with most inbound marketing, relevancy can make or break the effectiveness of your strategy. If you're a HubSpot customer, you can use the Keywords App and the Social Media Prospects App to help with this. Finding the Right Connections on Google+. Doing This All in a Scalable Way.

A Marketer's Complete Guide to Launching Mobile Apps

Hubspot

According to former CEO of AppVee and AndroidApps Alex Ahlund , the average cost to develop a mobile app is $6,453 -- and the cost can skyrocket to as much as $150,000 depending on the complexity of the app. In fact, in December 2011, the 1 millionth mobile app was pushed to market. That's a 233% increase in just 12 months. Step 1: Define Success. Set some measurable goals around your launch.

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Much Ado About Social Media Followers Who (May) Turn Into Customers

WindMill Networking

Business was so much easier during the Middle Ages.  Establish your fiefdom, keep the serfs happy, collect taxes and fend off the occasional barbarian hoard or the jealous younger sibling.  Oftentimes a monarch with a large domain to protect couldn’t afford a standing army or a well-stocked armory. So what does this WayBack Machine story have to do with social media?  Actually, quite a bit. 

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Score Your Leads So Sales Works the Hottest Prospects

Hubspot

The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management , and specifically, lead scoring comes in. Decide if Your Business Needs Lead Scoring. Does my sales team even call the leads I do send them?

Sales Character: What You Do When No One Is Looking

Sales Prospecting Perspectives

Just read a great blog by Bob Terson entitled, "What is your word worth". could not agree more that honesty and integrity are the cornerstones of success in business and in life. The following paragraph in Bob’s Book, Selling Fearlessly: A Master Salesman’s Secrets for the One-Call-Close Salesperson sums it up nicely. ” Truer words were never spoken. Everyone wins

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How to Optimize Your Marketing Database Strategy

It's All About Revenue

by Anna Glushkovsky | Tweet this The most important question of any marketing database strategy is “What information is out there that I can access?”. The second is “And what will it cost me?”. The drive behind many demand generation campaigns is to collect valuable data on prospects, stuff like name, email, phone number, company and maybe title. Appended third-party data can provide deeper insight into the company with info like revenue, industry, number of employees, and more. With this data in hand, you can perform personalization and simple segmentation. But that’s where it stops.

Mad Marketing TV with the “God-Father” of B2B demand generation – Mac McIntosh

Fearless Competitor

Mac McIntosh is one of the most highly respected and experienced practitioners of b2b demand generation and lead management. So the show host, Jeff Ogden , President of Find New Customers was thrilled to have him as our guest on Mad Marketing TV. sponsored by Act-On Software.). Here are the two shows we did with Mac: Creating Compelling Offers in B2B demand generation.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Social Selling: How to Ethically Reach your Followers and Drive Sales

Sazbean

In many ways, the advent of social selling has changed how we do business. Gone are the days of faceless organizations. Now, businesses rely on getting and maintaining the good will of their customers in order to make a sale. How do businesses do this? By harnessing the power of social selling and driving sales from the inside out. That is, entering its customers’ social circles in order to become a trusted brand for goods and services. Let’s take a look at social selling and how you can ethically increase sales and engage with your customers. What Is Social Selling? News & Notes

How Marketers Can Learn From Social Media In the Election

PWB Marketing Blog

While it’s generally accepted that one shouldn’t discuss politics or religion in polite society, this morning on the way into work, I heard a segment on NPR’s Morning Edition that caused me to ponder social media in the election. Believe me when I say, that this is a big deal too, especially before I’ve had my morning cup of Joe! The segment, on how social media is NOT dominating this election, grabbed my attention when it indicated that “Social media… has been relatively little used by average voters and average citizens.” suppose I should be clearer though.

How Marketers Can Learn From Social Media In the Election

PWB Marketing Blog

While it’s generally accepted that one shouldn’t discuss politics or religion in polite society, this morning on the way into work, I heard a segment on NPR’s Morning Edition that caused me to ponder social media in the election. Believe me when I say, that this is a big deal too, especially before I’ve had my morning cup of Joe! The segment, on how social media is NOT dominating this election, grabbed my attention when it indicated that “Social media… has been relatively little used by average voters and average citizens.” suppose I should be clearer though.

Growing Future Businesses With Modelling And Experimentation

Business Growth Development

Far too many of todays businesses (and the principles on which they’re founded) base their foundations on what used to work, fixed plans around fixed ideas. It doesn’t take a genius to figure out that things are very different from what they were 1000, 100 or even just 10 years ago. Instead we can test and evolve a model with the market in real time, letting the market decide the outcome.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Much Ado About Social Media Followers Who (May) Turn Into Customers

WindMill Networking

Business was so much easier during the Middle Ages.  Establish your fiefdom, keep the serfs happy, collect taxes and fend off the occasional barbarian hoard or the jealous younger sibling.  Oftentimes a monarch with a large domain to protect couldn’t afford a standing army or a well-stocked armory. Thus was born just-in-time defense and the invention of the “freelance”— knights expert in the art of war who would sell their battlefield prowess to any lord or baron with enough gold, precious stones or land to render payment.

INFOGRAPHIC: Viral Content Marketing

Client Bridge

Why does some content go viral? From Problogger and Voltier Digital, here's an infographic that tries to answer that question and gives tip on how to make content more likely to go viral. View Original Article

Anatomy of Qualifying a Teleprospecting Call

Sales Prospecting Perspectives

As a manger of client operations part of my responsibility is to help train our business development reps. In one of our classes, Qualification Training, we go through the process involved in a Teleprospecting call and the qualifying information that needs to be attained. Anyone who has been in sales knows that in order to convert a particular conversation to a “qualified lead” you need to uncover their pains and needs, budget, decision making process and time estimate for closing. If you look at the process from an unbiased outsider perspective it makes sense. This can happen.

Business Modelling And Experimentation – A Path To Growth

Business Growth Development

Far too many of todays businesses (and the principles on which they’re built) base their foundations on what used to work, fixed plans around fixed ideas. It doesn’t take a genius to figure out that things are very different from what they were 1000, 100 or even just 10 years ago, which is my business modelling and experimentation is on the rise.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Business Modelling And Experimentation – A Path To Growth

Business Growth Development

Far too many of todays businesses (and the principles on which they’re built) base their foundations on what used to work, fixed plans around fixed ideas. It doesn’t take a genius to figure out that things are very different from what they were 1000, 100 or even just 10 years ago, which is my business modelling and experimentation is on the rise. Create a prototype – set a date to review.

Growing Future Businesses With Modelling And Experimentation

Business Growth Development

Far too many of todays businesses (and the principles on which they’re founded) base their foundations on what used to work, fixed plans around fixed ideas. It doesn’t take a genius to figure out that things are very different from what they were 1000, 100 or even just 10 years ago. Instead we can test and evolve a model with the market in real time, letting the market decide the outcome.

The Right Way to Use A Sweepstakes to Get More Fans [Webinar]

SnapApp

Thanks to everyone who joined us for our webinar today about how to run your own Facebook sweepstakes. In case you missed it, or if you attended and wanted to take a closer look at the presentation, check out the complete slide deck below. The Right Way to Use a Sweepstakes to Get More Facebook Fans. View more presentations from www.SnapApp.com. It also gives your audience a feeling of value and increased participation. By answering trivia questions, it helps them feel as if they are "earning" the prize. Q: Isn't like-gating a bad practice? A: Only if you do it the "wrong" way.

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