Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. It’s not my job. It’s yours. Surely, many would argue, it is marketing’s bag. MORE >>

Your marketing strategy is watertight. Your go-to-market plans are honed to precision.  Even your budget (for once) is to die for. And then horror of horrors your campaign bombs. ROI: Negligible. Embarrassment factor: High. Marketing’s reputation: Well and truly tarnished. But it’s also hugely tricky. Grandmother. What do they need from a solution? MORE >>

As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear. Over 400 Facebook likes! At least 7 retweets! Who cares? MORE >>

From kids biting fingers to customer vox pops, online video today has changed the way people consume and share content online. The fact is video has become one of the fastest growing content channels in history. YouTube is now the second largest search engine in the world with well over two billion searches per day. Over 1.5 Yes, 15 million. MORE >>

Almost a year has passed since our post : “Augmented Reality: The implications for B2B Marketing.” At the time the media were going doolally over AR as the next big thing. Gartner had cited AR as one of its top 10 disruptive technologies. What’s more, some impressive AR applications were coming to fruition albeit in the b2c space. Watch this space. MORE >>