Sat.Mar 06, 2010 - Fri.Mar 12, 2010

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# It’s now the second most-visited site on the web , behind only Google.

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7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. You don’t need to disguise your brand necessarily, but if the goal of the email is to get the reader to register for the event, the less that event appears to be a litany of reasons t

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Matching Social Media to Your Needs and Resources

Customer Experience Matrix

Summary: Marketers face so many choices that just deciding which to explore is a major challenge in itself. Here are some ways to match social media to your business objectives and resources. I’ll be giving a Webinar on March 23 ( register here ) with Neolane about cross channel marketing. At least that’s the official topic. In my mind, it’s really about helping marketers choose among the ever-increasing media options available today and in the future.

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, customers are using social media to spread the word about the brands they like and perhaps more importantly, don’t like.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What Product Lifecycle (PLC) Means for B2B Inbound Marketing

B2B Marketing Traction

Tweet. One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

More Trending

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How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. The question is – What is the appropriate level of budget to support social media for a B2B company?

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Why CEO’S Should Focus On Buyer Enablement

Tony Zambito

As a buyers’ marketplace takes hold in the 21 st century, it is becoming increasing clear that the mindset of CEO’s and senior executives need to undergo some significant alterations.   Some of the hard and fast rules of strategic planning are no longer true and figuring out what to do next is no easy task.   CEO’s today faced the enormous challenge of disrupting the inertia of a seller-centric organization and adopting strategies and technologies that shift the balance of negotiatio

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Social media raises the bar for customer intimacy

Chris Koch

Social media is raising the bar on customer intimacy. Though it has become a generic term, customer intimacy was first coined by Michael Treacy and Fred Wiersema who worked at CSC/Index back in the 90s when I was a thought leadership marketer there. Rooted in Michael Porter’s timeless work in business strategy, Treacy and Wiersema took it a step further with their three “value disciplines.”.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to increase your Sales Effectiveness with Content?

Ambal's Amusings

How to develop your customer's buying milestones? How to use a customer decision plan to clode a deal? How to get your prospects to call you back? Sales Veteran Michael Griego covers these question and more in his book 42 Rules to Increase Sale Effectiveness. I have invited Michael to share his insights on how the sales landscape has changed over the decades.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer! Whenever my team talks about changing the design of our email campaigns, we start off my talking about emails we received in the past and that we liked.

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The Shift to New Media Cannot Be Gradual

B2B Memes

CJR: Huge culture gap between print and online. In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. The vocabulary, the ethos, the culture, the methods would all be organic extensions of print. Reality, of course, is brutally different. The shift to online media is not an extrapolation of the past but a sharp break with it.

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B2B Marketing Automation Twitter Contest

LeadSloth

Genius.com has launched the Marketing Automation Tweeter contest to identify the most popular Tweep who tweets about Marketing Automation. 25 people are nominated, including myself. I thought it would be fun to try to find additional criteria for finding the top Marketing Automation Tweeters. I used two: Twitter Grader and the number of Tweets containing “Marketing Automation&#.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Dynamic is Your Marketing Consultant?

B2B Marketing Traction

Tweet. Marketing consultants have to come up with great ideas and sell them to their client. Some take it a step further and create project plans. A few even stick around to execute the marketing plan. How do you know how your marketing consultant can perform through this marketing continuum? Some of the key variables to getting marketing projects done include how individuals naturally focus their energy and prefer to work.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Staggering Social Media Insights – The Best of Twitter 20 eBook March 10th, 2010 |Written By: Jay Baer | View Comments Tweet I’m very proud to launch my new ebook that chronicles the best moments fro

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A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

Editors of trade publications are confirmed believers in the preeminence of high-quality content. In their minds, everything in their publications is or should be outstanding. But the fact is, across-the-board brilliance is rarely possible, or even, perhaps, desirable. Like it or not, there is a role in most publications for run-of-the-mill, commodity content.

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

The Sales 2.0 Conference in San Francisco has kicked off with quite a big start. Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction

Tweet. Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like. This has been true well before use of the Internet.

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44 Impressive Examples of Reflection Photography

JotForm

Reflection Photography can spice up an otherwise lifeless photo and turn it into amazing shots. And the good thing is that this kind of photography can be explored on easily available things like Glass, Water or any shiny and reflective surface. Reflection photography is an art because you have to d.

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March 18 Webinar: Join us for "Finding and Winning New Business"

ViewPoint

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Break Your Lead “Pusher” Habit for More Sales

LEADership

'“Pushing” sales leads out to field reps and resellers is a traditional industry habit for most B2B marketers that is terribly inefficient. Sales people, like all human beings, simply don’t value something as much if it is given to them without cost or condition. As a result, leads that are “pushed” to the field are often not followed up in a timely manner, resulting in poor conversion rates and lost sales opportunities.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Is Your B2B Marketing in 3D? Or Stuck in 2D?

B2B Marketing Traction

Tweet. Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like. This has been true well before use of the Internet.

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35 Amazing Traditional Art Paintings

JotForm

Traditional art has always been the source of inspiration for many artists and designers. With its conventional look and feel, it appeals your visitors and let them amaze on your creativity and artistic skills. In this post, we have piled up an inspiring list of some great Traditional art and painti.

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Social media and pest control

Wondering Out Loud

Ever had a squirrel in your house? . Last week my wife called to tell me there were gnaw marks on a one of the windowsills in the living room. I suggest the 2 year old might be working on a molar, but that idea was scuttled when she told me the marks stretched for 2 feet and whatever did it had to be on the job for quite some time. That’s when I knew we had an unwanted visitor in the house.

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Logorama - an experiment in Brand Recognition

Dahle Communication

If you were watching the Oscars last night or the coverage of them on a variety of shows throughout the past month, you've probably at least seen or heard of the animated short film 'Logorama. ' If you haven't, don't worry, you'll want to follow along. The video places you in a world filled with various logos and brand images throughout the world, but mostly the Western World.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Does Your Marketing Consultant Get Things Done?

B2B Marketing Traction

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With this checklist, you can build a compelling landing page

EMagine B2B Blog

It may be the most critical component of your pay per click (PPC) program. It’s where your visitor decides either that there’s something here worthy of further evaluation …or that she’ll just click on over to YouTube (or somewhere). Yes, it’s your landing page. Much has been written about how not to do one; there’s even [.]. Tags: B2B Web Strategy Converting.

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CheapTweet Wades Through the Sea of Tweet Deals

readwrite

Whether a website sells off your email address or forces you to install some pop-up plagued toolbar just to get 10% off your next online purchase, searching for online coupons can involve treading in dangerous waters. Enter CheapTweet , which uses both algorithms and crowdsourcing to verify its content, and suddenly looking for the best deals online isn’t quite so scary.

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