Sat.Jul 22, 2006 - Fri.Jul 28, 2006

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B2B Lead Generation Blog: MarketingSherpa Data on the Best & Worst Lead Generation Offers for 2006

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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Linking blogs and newsletters together Part II (Lead Nurturing)

Anything Goes Marketing

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. If you don't believe me, I challenge you or Microsoft or IBM to include a post with the title " BUY NOW! BUY NOW! BUY NOW !". At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about.

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Choices Expand for Customized Start Pages

WebMarketCentral

Where does your browser go when the click the "home" icon on the toolbar? For many people, the answer is still their ISP's home page (at home) or whatever page their IT goup set it to (at work). However, there are an increasing number of services that let you customize your own start page. Among the first were My Yahoo and the aguably better though under-publicized Google offering, but both the choice and sophistication are increasing.

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Don't blog too close to home

Anything Goes Marketing

Blogging is fun and informative but watch what you blog about, when you blog and who you blog about. It may come back to bite your bloggy ass. For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. This has resulted in countless examples of people being fired from their jobs , and family problems.

Ethics 100
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Can you digg it?

Anything Goes Marketing

As part of my goal to get "down" with the social networks, I thought I would sign up for the service Digg and even submit a few of my blog posts. If you're not sure what Digg is all about, go check it out. It's a repository of informatuion in which you can submit articles and posts that you find. "Diggers" read these articles and rate them. If it's a good article it will get a higher rating.

Digg 100

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Spice up your emails - Link to your video demos

Anything Goes Marketing

One of the best practices that I preach for email marketers is to reuse content that you have on your site already. Why re-invent the wheel each time? I mostly talk about whitepapers, PR articles and archived webinars. What about flash demos that you may have created? Most people believe that a flash demo is great if you get someone to your site but you really need something like a whitepaper or a webinar to get them interested.

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The worst Fortune 500 blogs - Part I

Anything Goes Marketing

Have you come across a business blog and said "This is pure shit?" Between what I do for a living and blogging in my spare time, I've started to really take note of what I feel is a good blog and what isn't. I've evaluated a bunch of corporate blogs from fortune 500 companies and I've listed out the bottom 5 that I've found and why. My criteria for a good blog is based on the following: appearance, content, purpose, frequency of posts, and traffic.

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11 ways to drive web traffic

Anything Goes Marketing

If you're looking for new and innovative ways to drive traffic to your website, check out the post on SEOMoz's blog 10 Remarkably Effective Strategies for Driving Traffic. I've used a few of these strategies including Top 10 lists, Creating Controversy. and blog commenting in the past. I learned a few new tricks including some SEO and paid search techniques as well as how to increase traffic with social networks.

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Linking blogs and newsletters together

Anything Goes Marketing

While blogs and newsletters seem different, Mark White over at Better Buisness Blogging points out ways that you can leverage both newsletters and blogs in your marketing efforts. His ideas include: Advertising yoiur newsletter on your blog Use content that was created in your blog on your newsletter (this one was brilliant). You could even re-purpose blog content for other purposes.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.