October, 2008

article thumbnail

Worksheet to Calculate Demand Generation Business Value Now Available

Customer Experience Matrix

The fourth and final item I had planned to add to the Demand Generation Guide Web site was posted yesterday. This is a spreadsheet on calculating the business value of a demand generation system. Basically it defines a formula for calculating profit based on factors that are affected by a demand generation system: number of leads, lead-to-customer conversion rate, net margin per customer, acquisition cost, lead handling cost and sales cost.

article thumbnail

5 Lead Nurturing Time Factors to Fine Tune Your Messages

markempa

The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities. The true value of lead nurturing comes from the technique of staying in touch with prospects while providing them with the relevant information as they move through the evaluation and buying process.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Redefining the Role of the CMO

Buzz Marketing for Technology

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO. What the CMO role mean to each of you?

CMO 100
article thumbnail

Improv Everywhere

Smashmouth Marketing

A couple years ago a friend turned me on to Improv Everywhere. They create scenes of chaos and joy in public places. Performance art. Created in August of 2001 by Charlie Todd, Improv Everywhere has executed over 70 missions involving thousands of undercover agents. The group is based in New York City. Famous for stunts like Frozen Grand Central where over 200 volunteer troupe members mingled into the crowd and then simultaneously came to a halt.

Tagging 100
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

Landing Page Optimization: Mini Case Study

Anything Goes Marketing

It's Canadian Thanksgiving up here today and I'm all about giving back. I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). From time to time, I check out MarketingProf's Know How Exchange where people post their marketing questions and I try and help out.

More Trending

article thumbnail

Demand Gen vs. CRM Paper Now Available

Customer Experience Matrix

Over the weekend I completed "Demand Generation vs. Customer Relationship Management", the third in my trio of papers explaining where demand generation systems fit into the larger world of customer management software. Like the other two, they are available at the Raab Guide to Demand Generation Systems Web site [link]. This one was much easier to write because I was able to draw on the six-task framework established in the first of the trio, "Introduction to Demand Generation Systems".

Paper 120
article thumbnail

Five Reasons Why Negative Comments on your B2B Corporate Web Blog Might Be Positive

Proteus B2B Marketing

What are you afraid of? Launch a blog; people go negative on you, and you could lose some business, right? Why even give your critics a platform to be critical, or worse, bad mouth your company, brand, products, or services? Hey, doesn’t this fly in the face of everything we know about marketing, building brands, [.]. Tags: B2B Social Media b2b blogging.

article thumbnail

TV is Dead – but that’s good news for the Marketer!

Buzz Marketing for Technology

John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007) Since 1985 the number of channels has grown 6X – causing viewership hours per channel decrease by 50% (12B additional videos consumed per month not viewed on TV) In the same 20 years … The audience that broadcast

article thumbnail

Carolyn In Her Element

Smashmouth Marketing

It's so great to watch your kids grow up. When I dropped off oldest daughter, Rebecca, at college in 2006, I remember driving away and being all choked up. You hope it's going to be a great experience for them. You hope you have done an ok job as a parent and taught them how to live a good and safe life on their own. Then you wait to see how it turns out.

Tagging 100
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

AdMob Bullish About Mobile Advertising: Raises $15.7 Million Series C Round

readwrite

While there has been a lot of doom and gloom around venture capital funding during the current economic crisis in the U.S., some of the more established later-stage companies are still finding it relatively easy to get funding. AdMob , a leading mobile advertising platform, just announced that it has raised $15.7 million in a Series C round led by Sequoia Capital’s Growth Fund , with participation from Accel Partners.

article thumbnail

IDC CMO Advisory Practice: Trends, Forecasts, Benchmarks, and Essential Guidance for 2009

Adobe Experience Cloud Blog

Do you know how much to spend on your B2B marketing budget in 2009? How to allocate your budget across programs and headcount? Or how to split marketing programs budget between investments such as events, advertising, and PR? In this on-demand webinar, “ Trends, Forecasts, Benchmarks, and Essential Guidance for 2009 ”, Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group, shares new research identifying the key trends, forecasts and benchmarks

article thumbnail

Demand Generation Overview

Customer Experience Matrix

As I promised (threatened?) in my last post, I've been furiously writing articles to explain demand generation for the new Guide Web site. I just finished #2, the not-very-creatively titled "Introduction to Demand Generation Systems" and posted it there. I won't recap the piece in detail, but am pleased that it does contain pictures. One illustrates my conception of how demand generation systems fit into the world of marketing systems, as follows: Is that cute or what?

article thumbnail

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

What are the most popular Web 2.0 applications? Exactly how helpful is online video as as search marketing tool? Which social media sites are the most valuable? How can you use StumbleUpon for SEO link building? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 so far in 2008.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Vlogging with Doug Simon

Buzz Marketing for Technology

Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person. I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more video for my own blog so I jumped at the chance. As my team knows I have been looking for ways to incorporate video in the marketing mix at BearingPoint not just as a nice to have but as a staple of our interactive go-to-market.

article thumbnail

When the Draft has "Problems"

WriteSpark

WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Home. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. « Technical Writer or Technical Copywriter?

article thumbnail

Technorati Acquires AdEngage – Launches Self-Service Advertising Network

readwrite

Blog search engine Technorati today announced that it has acquired AdEngage , a small, Los Angeles-based online advertising network. Technorati launched its own ad network in June, but focused mostly on large, high-traffic sites. Now, Technorati will release a new advertising network on top of the AdEngage platform which will be open to all publishers who fulfill Technorati’s basic quality standards.

Adsense 40
article thumbnail

Lead Generation Best Practices: Thought Leadership with The Funnelholic

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. , the world's fastest growing B2B online media and lead generation company. You can also follow him on Twitter ( funnelholic ). 1.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Marketing Automation vs. Demand Generation: What's the Difference?

Customer Experience Matrix

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general. This set off all kinds of alarms, since this was someone who clearly should have been familiar with the distinction.

article thumbnail

Why PPC Will Always Cost More Than SEO

WebMarketCentral

In The Disconnect in PPC vs. SEO Spending , Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?" No doubt the comments to Rand's post will reveal many reasons for this differential, but here are three that spring immediately to mind: 1.

PPC 20
article thumbnail

Using Email to Improve Profit

Buzz Marketing for Technology

Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing. To accomplish this I decided to speak to Steve Webster, Chief Strategy Officer from iPost who has published several case studies on the topic of improving profi

article thumbnail

Taking my five-step lead management ‘playbook’ on the road

markempa

Why do so many companies struggle with the lead generation process? Simple. Even the very best lead generation program cannot compensate for poor teamwork and collaboration. You can actually achieve major ROI gains by optimizing a just few key aspects of your lead management process. I just finished up the MarketingSherpa Demand Generation Summit in Boston where I was given the opportunity to present my ‘Playbook for Effective Lead Management.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Game on! Google AdSense for Online Gaming

readwrite

If it’s online, Google is going to find a way to derive advertising revenue from it. So, it was only a matter of time before Google found its way into online gaming, a market where the term “billions” is regularly thrown around by even the most conservative analysts. Today, Google announced the launch of Google AdSense for Games , a flavor of AdSense built on Google’s AdScape Media acquisition that allows advertisers and content producers to place ads within the content o

Adsense 40
article thumbnail

Technologies for Email Deliverability

Adobe Experience Cloud Blog

As a follow-up to my post about the importance of reputation in email marketing , I interviewed Spencer Kollas, director of delivery services at StrongMail , about the latest technology solutions to manage reputation and optimize deliverability. (Disclosure: Marketo uses StrongMail technology, and the techniques described below, to optimize our email services for deliverability.).

article thumbnail

Department of the Obvious: Anti-Terrorist Data Mining Doesn't Work

Customer Experience Matrix

I've emerged from the cave where Osama bin Laden and I were working on the new Guide to Demand Generation Systems (oops -- the Osama part was supposed to be secret) and am now catching up with the rest of the world. One news item that caught my attention described a recent National Research Council report that concluded data mining to find terrorists "is neither feasible as an objective nor desirable as a goal of technology development efforts.

Privacy 120
article thumbnail

LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

LinkedIn yesterday announced a new service that enables market researchers and investors to conduct market intelligence research using LinkedIn's network of over 30 million professionals worldwide, approximately half of whom are IT and business decision makers.The news was quickly picked up by numerous bloggers including Doug Caverly , Bill Holmes and Layne Salter (an indication of how adept the PR folks at LinkedIn are with interactive PR ).

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

Gabi Reinmann: Vortrag Persönliches Wissensmanagement

Buzz Marketing for Technology

e-Denkarium. Vortrag zum persönlichen Wissensmanagement. Wie vor einigen Tagen versprochen (nämlich hier ), stelle ich nun mein Vortragsmanuskript zur Verfügung, das Grundlage meines gestrigen Vortrags in Karlsruhe beim jährlichen Symposium des Arbeitskreises Wissensmanagement war. Gegenstand war das persönliche Wissensmanagement, das ich theoretisch beleuchtet und anhand von Knowledge Blogs mit praktischen und empirischen Argumenten ergänzt habe: vortragpwm_karlsruheokt08.

Wiki 100
article thumbnail

Sample Guide Entries Now Available on the New Site

Customer Experience Matrix

The new Guide Web site is now fully functional at www.raabguide.com. Please visit and comment. If you want to make a purchase, even better. Per yesterday's post regarding the comparison matrix and vendor tables, extracts of both are available on the site (under 'Look Inside' on the 'Guide' page). These will give a concrete view of the difference between the two formats.

Sample 120
article thumbnail

Free Usability Assessment Worksheet!

Customer Experience Matrix

I won’t claim a direct cause-and-effect relationship, but is it really just a coincidence that the stock market finally had a good day exactly when my new Guide to Demand Generation Systems is about to be released? Think about it. That said, the new Guide Web site is in the final testing and should be launched tomorrow. It might even be working by the time you read this: try [link].