The Most Important Question In Business…
Marketing Insider Group
SEPTEMBER 20, 2011
…is “ how are you doing? ” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking about my company and our services. I would ask them if they’d like to hear about our new product release…crickets. I would ask if I could bring my sales manager in for a meeting with my main contact’s boss…crickets.
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