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Should you take personalization in marketing beyond email?

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The short answer is YES! Personalization is no longer a nice-to-have, but rather a need-to-have. But when a small marketing team is relegated entirely to supporting sales and partnership efforts, they have little time for much else. And even the smallest efforts in personalization can seem large, time-consuming, and unattainable. But technology is making it easier to do more with less.

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Building Organic Email Marketing Lists

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What’s the hardest part of building a successful email marketing campaign? For most brands, the answer is the very first step of the process: building the email list. Once you have a strong base of subscribers, you are in a good position. You have a direct line to reach people who are interested in the messaging you are trying to convey. You can automate huge portions of the marketing process, simply by configuring your emails to send at specific times of day, to specific segments of your email

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Writing Emails and Newsletters That Customers Want to Read

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Email marketing can be a powerful tool to teach customers more about your brand, build strong relationships grounded in trust, and spur valuable conversions. It can also be a massive time suck bound for no greater destination than your customers’ email trash bins. The question is, how can you make sure your emails or newsletters skew more toward the former outcome than the latter?

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Increasing Traffic to Your Content

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The worst-kept secret in online marketing today is a simple fact: without good content, brands and their marketing efforts wither on the vine. “Content,” a vague catch-all term that seems like it’s been a buzzword since time began, refers to many different things. It might be a blog post with some helpful how-to tips, or it might be a press release about a charity drive.

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Are You Using the Right Social Media Platforms?

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For entrepreneurs and established businesses alike, a strong presence on social media is no longer optional — it’s a must-do for anyone who wants to grow a brand and enhance revenue. Unfortunately, we’re a far cry from the social media landscape of even just five years ago — to say nothing of the Internet from a decade ago. Today, there are many more major social platforms beyond Facebook and Twitter.

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Improve Your Email Marketing KPIs

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Email marketing can and should play a significant role in any comprehensive marketing plan. Strategic use of email can nourish relationships with new leads and past customers. It goes a long way in maintaining your brand visibility, providing valuable information to subscribers, building your organizational authority on relevant subjects, driving conversions, and even reaching new leads via forwards and email shares.

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Creating a Content Marketing Strategy

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Today, “content” is the key to brand-building and marketing success, whether that means blogs on the web, trendy social media posts, or video production. Take a look around, and it seems like everyone is getting on board the content marketing train — so how do you punch your ticket to success? Don’t make the mistake of plunging head-first into content creation without a clear strategy.