See You at the 2017 LIMRA Distribution Conference
FEBRUARY 15, 2017
Opportunities ahead. We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. Speakers and Highlights. David Macchia : Founder and CEO of Wealth2k.
Webinar: Marketing Automation at Every Stage
JANUARY 25, 2017
There are a vast number of marketing channels you have to consider each day. Managing the right mixture of marketing options and executing your efforts efficiently can leave you with a huge headache. Can you imagine doing all of this manually? We understand your pain…that’s where a strong dose of marketing automation comes in. How to set up a marketing automation campaign.
Creating a 2017 Marketing Roadmap for Success
JANUARY 11, 2017
It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. No matter your region, gender, ethnicity or job title, there will always be a level of hopeful optimism when looking to the new year. When it comes to technology, this metaphor is especially apparent. sliding scale from one point to the next.
The One 2017 New Year’s Marketing Resolution You Must Keep
FEBRUARY 1, 2017
It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time? This year, make sure that the one new year’s resolution you keep is to maximize your brand message with a robust marketing automation platform. Communicate in a New Way. Maintain a Consistent Message. About the Author.
Lead Generation Checklist
Attracting New Customers with Targeted Multi-Channel Marketing
DECEMBER 28, 2016
Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check. Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful. Similar to the playing routine a golfer must follow to score well, there too is a list of things every marketer should do when teeing up their next campaign. Check.
Email Marketing Trends and Stats
NOVEMBER 9, 2016
Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. Email send-time and device strategy. – MediaPost.
4 Ways to Revolutionize Your Content with Personalized Marketing
DECEMBER 14, 2016
The biggest missed opportunity in content marketing is playing it too safe. Compelling content is only possible when it’s rooted in strategy and insight. At the most recent Digital Summit Dallas event, we had the opportunity to watch, listen and ascertain the latest strategies and insights from Seth Godin and Ann Handley. Avoid megaphone tactics. The future is soft. What gives? Happy surfing.
2017 Marketing Trends to Watch
DECEMBER 20, 2016
Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success. Here are two trends that we are looking forward to in 2017: 1. Marketing automation on the rise. Did you know?
Three Signs You are in Need of White Label Marketing Automation
FEBRUARY 8, 2017
What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? According to Drew Gainor of the Young Entrepreneur Council , white label refers to “a fully supported product or service that’s made by one company but sold by another. White label products and services are purchased by the latter company without branding. White-labeled automation.
What Does Employee Engagement Have to Do With Marketing?
FEBRUARY 22, 2017
Have you ever encountered service at a store or restaurant so horrible that you never went back? If so, you’ve witnessed a perfect example of the impact employee engagement can have on both the customer experience and the bottom line. Employees are one of the most powerful assets a company has, yet they’re often overlooked when marketing strategies are being drawn up. Communication. Recognition.
5 Things Marketers are Thankful for This Year
NOVEMBER 23, 2016
Get your comfortable pants because Thanksgiving has arrived. Yes, this weekend can be chaotic for shoppers brave enough to fight the urge to hit the snooze button and decide to battle it out for Black Friday or Cyber Monday deals. As a marketer you have already prepped your holiday marketing strategy and are ready to prep your holiday fixins before the first of your guests arrive. About the Author.
The M.E.R.R.Y. List of Holiday Email Marketing Tips
NOVEMBER 2, 2016
Is your brand ready for the holiday season madness? eMarketer estimates that overall retail sales grew by 3.5% last year during the core holiday season months of November and December, and eCommerce purchasing has grown between 13-16% year over year in the past five years. The National Retail Federation predicts similar results this year that would follow this upward trend. Image via Invesp.
National Trivia Day 2017
JANUARY 4, 2017
Marketing has changed. As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion, interaction and relationship between a brand and its unique customers. Interactive is ideal. In fact, quizzes are one type of online technology that is proving to score big sales wins in just a short timeframe.
Killer Content Marketing
JANUARY 18, 2017
We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February. The Reply All ebook , a three-part series released over two months, is a true case for repurposing content. The Masterminds.
3 Rules to Email Marketing
NOVEMBER 30, 2016
Email marketing drives more conversions than any other marketing channel, including search and social. Yet, many companies find it challenging for their emails to reach their target audience who would convert in the first place. How can marketers build email campaigns that actually land the inbox, get read, and finally, are forwarded along to other interested readers? Rule 1: Design. Did you know?
The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
FEBRUARY 2, 2017
Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel. This could be a “contact us” form or a form to download gated content, such as an ebook. Brand campaign.
How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation
FEBRUARY 5, 2017
Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers. Where nearly 1500 blog posts are posted every minute. Whereby over 200 million email message are sent every minute. Misguided.
An Email is Not a Campaign: the Case for Integrated Marketing
FEBRUARY 16, 2017
The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. And yet it’s because of those compromises that campaigns often don’t perform as well as they should, and so, results fail to meet expectations.
Matrix of 31 Marketing Funnel Metrics [Infographic]
FEBRUARY 23, 2017
Marketing funnel metrics are always at the forefront of a B2B marketer’s mind. We’re constantly looking at conversion rates, cost data, social shares, open rates, and click-throughs -- just to name a few. While different teams focus on different metrics (because we’re all running different marketing strategies), how do all of these metrics compare to each other? click to enlarge).
The Best Content Marketing Examples
B2B Marketing Insider
JANUARY 9, 2017
Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) But if you are you looking for the best content marketing examples you’ve come to the right […]. Content Marketing
A Content Formula for Complex B2B Organizations
25 B2B Engagement Tactics For All Marketing Funnel Stages
FEBRUARY 15, 2017
With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach? Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events.
MarTech: Top 100 Influencers and Brands
JANUARY 18, 2017
Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING? We reached out to some of the top influencers on our list to ask them for their views on MarTech.
Rethinking Buyer Personas In An Era Of Digital Transformation
JANUARY 22, 2017
by Louis Prado. In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally inside out. Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market. Revenues falling by as much as 40% and many drivers switching to Uber.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Google Review Count: 600.
How to develop buyer personas for B2B marketing
FEBRUARY 3, 2017
Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personas
Manufacturing Content Marketing Trends and Challenges
Industrial Marketing Today
FEBRUARY 17, 2017
For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Manufacturing content marketing
7 not-quite-predictions for marketing technology in 2016
DECEMBER 21, 2015
Most people suck at accurately predicting the future. I’m one of them. took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. thought it was a reasonably solid bet. So I earned a solid “F” on my one concrete prediction. ” (A). Martech is going mainstream.
The 9 Circles of B2B Marketing Hell
JULY 20, 2016
B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell. But, if you know what to avoid, it’s much easier to navigate the marketing landscape and steer clear of traps. Think about it.
8 Ways to Create More Effective Lead Generation Programs
3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Image credit: Jason Howle on Flickr. Follow him on Twitter and LinkedIn.
The Psychology of Colors in Content Marketing
B2B Marketing Insider
FEBRUARY 14, 2017
Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. Content Marketing
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
SEO has a lot of moving parts. Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. Best all-in-one SEO tool suites. Google Review Count: 330.
Do You Suffer From Brand Detachment Disorder?
Type A Communications
FEBRUARY 7, 2017
February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for. read more. Creativity Marketing Storytelling