October, 2012

Direct Response Coach

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Why you don’t want to close a sales letter with “For a free consultation …”

Direct Response Coach

Three ways to get better results from your sales letter copywriting. If you have ever written a sales letter for any type of service business, chances are you finished your letter with a closing sentence that read something like this: For a free consultation, call me at (phone) or (email). Listen, we’ve [.].

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The House of a Thousand Doors

Direct Response Coach

How creating a website today requires a new “content marketing” mindset. I remember the first website I created. It was the typical five-page website. I had a Home page along with separate pages for Services, Industries, About Us and Contact Us. I organized my website in what seemed like a logical way. I used my [.].

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Does your email lead nurturing leave your prospects running in circles?

Direct Response Coach

If you are using email as part of your lead nurturing effort, you can move your prospects along to the various stages in the sales process – or you can just let them run in circles. It all comes down to your offer strategy. ————– The sales lead process changed almost overnight with the development [.].