| | | Direct Response Coach | | | | 20 articles |
| Page 1 of 1 | Previous | Next | DIRECT RESPONSE COACH APRIL 25, 2013  Print Advertising vs. Online Advertising 'If you’ve been running traditional offline print advertising – in local newspapers, magazines or trade journals – chances are you’ve been subject to your share of sales pitches asking you to move some or all of your advertising online. Often these pitches come from the same publishers of your print ads who smartly have added [.] General Online Advertising Print Advertising | DIRECT RESPONSE COACH JANUARY 5, 2013  Inbound Marketing vs. Outbound Marketing Are you trying to decide between inbound and outbound marketing? You don’t have to decide. You can have them both. This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your marketing … not if you care more about solutions [.]. | | | | | |
| DIRECT RESPONSE COACH JANUARY 21, 2013  9 Common Excuses for NOT Testing Testing is one of the most-preached and least-practiced activities in marketing. What is your excuse for not testing? Everyone pays lip service to testing, but how many actually do it? Very few, in my opinion. The only marketers who actually use testing on a consistent basis are those who depend on direct response (including advertising, [.]. | DIRECT RESPONSE COACH APRIL 4, 2013 ‘Snakes on a Plane’ and the power of compelling headlines 'Headlines and titles serve on the front lines of marketing communications. If they don’t do their job, nothing else matters. I know. I know. “Snakes on a Plane” gives me the creeps too. Remember when this movie came out? It was 2005 and as soon as it was released, it became an Internet craze. People [.] The post ‘Snakes on a Plane’ and the power of compelling headlines appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Email Marketing General Online Advertising Print Advertising Web Marketing | DIRECT RESPONSE COACH MARCH 26, 2012 Really Simple SEO Search engine optimization (SEO) seems very complicated, doesn’t it. Just the name itself will make you dizzy. Then there’s the onslaught of advice you get around keywords, meta data, inbound links and, of course, content creation. It’s a bit overwhelming especially if you don’t focus on this topic. You can see why people feel the [.]. Bob McCarthy's Blog General Web Marketing | DIRECT RESPONSE COACH FEBRUARY 19, 2013 Join me at the Direct Marketing Innovations Symposium – Tuesday, Feb. 26 On Tuesday, February 26, 2013, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at Bentley College in Waltham, Massachusetts. My 60-minute presentation – Developing an Offer Strategy for Direct Mail, Email and the Web – will be one of 12 presentations during this all-day conference. To [.]. General | | | | | | | |
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DIRECT RESPONSE COACH | MONDAY, OCTOBER 29, 2012 Why you don’t want to close a sales letter with “For a free consultation …”
Three ways to get better results from your sales letter copywriting. If you have ever written a sales letter for any type of service business, chances are you finished your letter with a closing sentence that read something like this: For a free consultation, call me at (phone) or (email). Listen, we’ve [.]. Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation MORE >> -
DIRECT RESPONSE COACH | FRIDAY, SEPTEMBER 28, 2012 How many people on your list actually buy what you sell?
It seems like everyone has a list these days – which is a good thing. Thanks to the growth of email and the email service provider (ESP) industry, businesses of all types and sizes are staying in touch and communicating with their prospects and clients. Email has made it so easy and affordable for everyone [.]. Direct Mail Direct Marketing General Lead Generation MORE >> -
DIRECT RESPONSE COACH | SATURDAY, JUNE 9, 2012 Don’t confuse online marketing with social media
As a convenience, most discussions around online marketing include social media as a central player in the process. It doesn’t have to be that way. Some social media experts will tell you can’t do online marketing without social media. That’s That’s not true. It is true that engagements through social media – Facebook, Twitter, LinkedIn and Google+ – [.]. Direct Marketing Email Marketing General Lead Generation Web Marketing MORE >> -
DIRECT RESPONSE COACH | TUESDAY, MAY 21, 2013  Never Fall in Love with a Mailer Format
'As marketers, it’s so easy to fall in love with a direct mail format. nicely designed mailer comes across your desk and you like what you see – and you think, “This could work for me to.” ” Well, it might work for you – but it might not too. It depends [.] The post Never Fall in Love with a Mailer Format appeared first on McCarthy and King Marketing. Bob McCarthy''s Blog Copywriting Direct Mail Direct Marketing General Lead Generation direct mail format mailer mailer format mailers postcards MORE >> -
DIRECT RESPONSE COACH | THURSDAY, MAY 16, 2013  My new Kindle ebook on mailing list research
'Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign. But how comfortable [.] The post My new Kindle ebook on mailing list research appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General bad addresses bad names building lists buying lists email list research mailing list research mailing lists non-deliverable mail renting lists MORE >>
- Direct Mail vs. Email DIRECT RESPONSE COACH | WEDNESDAY, DECEMBER 5, 2012
- Does your email lead nurturing leave your prospects running in circles? DIRECT RESPONSE COACH | TUESDAY, OCTOBER 9, 2012
- My 5 Simple Wishes for Better Lead Generation DIRECT RESPONSE COACH | MONDAY, AUGUST 6, 2012
- The House of a Thousand Doors DIRECT RESPONSE COACH | TUESDAY, OCTOBER 16, 2012
- One-to-One Marketing – My 5-Part Series DIRECT RESPONSE COACH | THURSDAY, FEBRUARY 7, 2013
- What they don’t tell you about online (inbound) marketing DIRECT RESPONSE COACH | MONDAY, FEBRUARY 13, 2012
- If you’re using Google Adwords, what happens AFTER the click? DIRECT RESPONSE COACH | MONDAY, APRIL 16, 2012
- How to generate web traffic and sales leads from blog and article writing DIRECT RESPONSE COACH | MONDAY, JUNE 18, 2012
- Adding Facebook to your blog comments DIRECT RESPONSE COACH | MONDAY, JULY 2, 2012
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