Direct Response Coach

Trending Sources

The Problem with Most Taglines

Direct Response Coach

Today, I spent a good 10 minutes in my car following a National Grid truck on my way home from an appointment. It was a slow, stop-and-go ride through several back roads with no way to pass. With each stop, I would come face to face with the National Grid logo – and its tagline, [.]. The post The Problem with Most Taglines appeared first on McCarthy and King Marketing.

The 5 Levers of Direct Marketing

Direct Response Coach

Direct marketing is a results-oriented business. Whenever you conduct a campaign, you track and measure results – and then you look for ways to improve on those results. This ongoing adjustment and testing is what makes direct marketing so powerful. You don’t have to wonder whether your campaign is working. You can measure campaign performance [.].

Have you overlooked Local Search?

Direct Response Coach

By now, we’re all at least somewhat familiar with the term SEO or Search Engine Optimization. But ask anyone what SEO means to them and you’re bound to hear different answers. For some, SEO is a series of strategies designed to get your web pages to appear on the first page of Google or the [.]. The post Have you overlooked Local Search? appeared first on McCarthy and King Marketing. General

Is a direct mail postcard enough?

Direct Response Coach

The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Do a Google search and see how many postcard companies are out there. Large, small or in between, [.]. The post Is a direct mail postcard enough?

Mail 80

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Direct Mail Personalization – knowing the options and costs

Direct Response Coach

Personalization in direct mail – it should go without saying, right? mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized? Maybe today, but that wasn’t always case. Not that long ago, mailers were routinely sent out with Cheshire labels glued on the outside. The address label [.]. General

Mail 83

The hidden benefit of coupons in print advertising

Direct Response Coach

Print advertising may be old school for some, but for others, it is still a vital media channel. This is especially true for local businesses which continue to rely on local newspapers to reach local audiences. The problem is most local advertisers continue to run brand-building ads with no call to action and no way [.]. General Lead Generation Print Advertising

Where should you put your Call to Action?

Direct Response Coach

Advertising and marketing programs are supposed to generate results – measureable results. Too often, we forget that. Too often, we are led down the path of brand building and product awareness. We are seduced by creative ads, clever headlines and eye-grabbing graphics. And when we do, our results – and the strategies we use to [.]. The post Where should you put your Call to Action?

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges, right? But they are also very similar. Their greatest similarity is that both [.].

Mail 63

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How the Marketing Funnel brings order to your marketing plan

Direct Response Coach

Are you familiar with the marketing funnel? You may know it as the sales funnel or the lead funnel. Whatever the name, I think it’s very useful graphic. For me, it provides a good visual framework for individual marketing activities as they apply to your sales process. Let me put it another way. Not that [.]. General

Order 46

Direct mail vs. print advertising

Direct Response Coach

Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. For some, it still is. Even with so many online opportunities around them, many retail stores, restaurants and other local businesses still rely on their local newspapers, free standing inserts and solo direct mail to reach [.].

Mail 70

9 Questions to ask about your Direct Mail Creative

Direct Response Coach

So you’ve been given the job of writing a new sales letter or direct mail postcard. You gather all the information, outline your message and then you write … and rewrite … and rewrite … and then you polish. Your mailer is ready. You’re happy with the way it reads and looks. You think [.]. Copywriting Direct Mail Direct Marketing General Lead Generation

Mail 46

Direct Mail Mistakes – Measure Twice, Print Once

Direct Response Coach

I am not much of a handyman. In my house, if something needs fixing, the go-to people are my wife and my daughter.  At Christmas, I give them tools for gifts. In fairness to me, I do change light bulbs and twice a year, I install and remove our air conditioners. So you can only [.]. The post Direct Mail Mistakes – Measure Twice, Print Once appeared first on McCarthy and King Marketing.

Mail 66

Never feel bad about “cold calling”

Direct Response Coach

Never feel bad about “cold calling” Cold calling used to be part of every sales person’s repertoire. At some companies and for some sales people, it still is. But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.]. The post Never feel bad about “cold calling” appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead Generation Online Advertising Print Advertising Web Marketing

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Small business SEO: What finally turned me on to SEO

Direct Response Coach

You may have thought SEO was only achievable by the most sophisticated online marketers. But in fact, small business SEO is very much a possibility. ————– Like many small business owners, I never took search engine optimization (SEO) very seriously. It wasn’t that I didn’t think SEO was important.  I knew it was. SEO has virtually replaced [.].

Why Remarketing is a MUST for every business

Direct Response Coach

We can always think of some reason not to do a particular marketing program. Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Remarketing (also called Retargeting) is an advertising campaign designed to reach people who have previously visited your website. Most people are [.].

Let’s talk about response rates – realistically

Direct Response Coach

Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. This medium-sized company placed highly skilled technical professionals into contract positions with technology companies.  At the time, the owner of the firm was anticipating a growth in demand for contract employees – and he wanted to build his database of [.]. The post Let’s talk about response rates – realistically appeared first on McCarthy and King Marketing. Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail General Lead Nurturing

Direct Mail Envelopes: To tease or not to tease

Direct Response Coach

One of the tell-tale signs of promotional direct mail is the use of so-called “teaser” copy and graphics on the direct mail envelopes. Over the years, I have had many clients who have been reluctant to use teaser copy because they thought their mail would look too much like advertising mail (better known as [.]. The post Direct Mail Envelopes: To tease or not to tease appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Lead Generation

Mail 56

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

A Two-Tiered Direct Mail Strategy

Direct Response Coach

Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? This is a common problem for many business owners and marketers who look at their market size and then look at their budget – and realize they can’t do both. Well, they [.]. The post A Two-Tiered Direct Mail Strategy appeared first on McCarthy and King Marketing.

Mail 46

Direct Marketing Formats: A strategic look at 9 mailer options

Direct Response Coach

Direct marketing is a complex business with many elements to consider. Chief among your considerations should be your list and your offer. These two elements will have the greatest impact on your response rate. Have you heard about the 40-40-20 rule? The rule says 40% of your direct marketing program will depend on your mailing [.]. Copywriting Direct Mail Direct Marketing General Lead Generation

Direct Mail Tip: Make your direct mail offer the centerpiece

Direct Response Coach

One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). Too often the offer is buried in the mailer, the reader never sees it and the response rate suffers.  What a shame. How many times have you [.]. The post Direct Mail Tip: Make your direct mail offer the centerpiece appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

Mail 50

So you thought Facebook was free

Direct Response Coach

If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. It has been common [.]. The post So you thought Facebook was free appeared first on McCarthy and King Marketing.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

My new-found appreciation for PURLs

Direct Response Coach

PURLs (Personalized URLs), better known as personalized landing pages, have been around for many years. When they first came out, I thought they were a gimmick – a new and interesting twist to the landing page that might generate additional response if only out of curiosity. But still a gimmick. My reasoning: even if you [.]. The post My new-found appreciation for PURLs appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General

Thank you, online marketers, for preaching our gospel

Direct Response Coach

Whether they know it or not, online marketers are introducing direct marketing fundamentals to a much wider audience.  . Rodney Dangerfield built an entire comedy career around a simple idea:  “I don’t get no respect.” ” Sometimes I wonder if the direct marketing industry shouldn’t be following the same mantra. When I broke into the field [.].

Direct Mail Postcards – Which side is UP?

Direct Response Coach

If you’re using direct mail postcards in your marketing, let me ask you a question: Which side is the front? No, this is not a silly question.  It goes to the mindset of the person creating the postcard.  And it will impact your response. As most people and they will say that the “front” [.]. The post Direct Mail Postcards – Which side is UP? appeared first on McCarthy and King Marketing.

Mail 42

Inbound Marketing vs. Outbound Marketing

Direct Response Coach

Are you trying to decide between inbound and outbound marketing?  You don’t have to decide.  You can have them both. This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your marketing … not if you care more about solutions [.].

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

9 Common Excuses for NOT Testing

Direct Response Coach

Testing is one of the most-preached and least-practiced activities in marketing.   What is your excuse for not testing?  Everyone pays lip service to testing, but how many actually do it?  Very few, in my opinion. The only marketers who actually use testing on a consistent basis are those who depend on direct response (including advertising, [.].

Test 46

Direct marketing niches – and why you should know them

Direct Response Coach

Direct marketing niches represent the various ways in which direct marketing is being used.  As you will see, they have very little in common other than their use of direct response. . hear from a lot of people who want to try their hand at direct marketing. More often than not, they may have read [.]. General

Are direct mail brochures necessary?

Direct Response Coach

This may be counter intuitive for many of you. But bear with me. think it might make sense in a minute or two. So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. You have the three essentials components [.]. The post Are direct mail brochures necessary? appeared first on McCarthy and King Marketing.

Mail 29

An introduction to the 3 different types of search marketing

Direct Response Coach

What’s not to love about search engine marketing? As a direct response marketer, I spend a lot of time worrying about my target audience – trying to find the right list or the right media for my outreach campaigns. It’s an uphill battle because no matter how well I do my job, I know that [.]. General Lead Generation Web Marketing

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

15 Ways to Use Drip Email

Direct Response Coach

You’ve got to love drip email.  I know I do. Anytime you can use automation to perform a critical step in your sales process – well, that’s a good thing. It’s especially helpful when you think about how many leads routinely fall through the cracks because you (or your sales people) don’t have the time [.]. The post 15 Ways to Use Drip Email appeared first on McCarthy and King Marketing. General

How to build a Sales Lead Funnel

Direct Response Coach

As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., These are all important parts of your marketing and [.].

DIY – Do It Yourself Direct Mail

Direct Response Coach

One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time. But in fact a giant slice of the direct marketing pie [.]. The post DIY – Do It Yourself Direct Mail appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation

Mail 25

Is your marketing automated yet?

Direct Response Coach

One of the major advantages we have today is that so much of your marketing can be automated. The idea of setting up a system once and then putting it on auto-pilot is very appealing. And the good news is you don’t need an expensive marketing automation system to do this.  A $15 a month account with [.] The post Is your marketing automated yet? appeared first on McCarthy and King Marketing.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.