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The Latest from Direct Connections
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Friday, February 5, 2010
Thanks for visiting Direct Connections. I’ve moved to a new blog – The Point. You’ll find me (and newer content) here.
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Tuesday, November 24, 2009
A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct? If we offer them direct access to the content assets, we can still track their click-throughs [...]
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Friday, November 13, 2009
Learn the strategies and techniques you’ll need to ensure the success of your 2010 demand generation programs. Join me along with Jason Stewart, Head of Online Marketing for Demandbase, as we present “Top 10 B2B Demand Generation Success Strategies for 2010.”
The The live, Web broadcast event takes place Wednesday, December 2 at 10 AM Pacific/1 [...]
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The Best from Direct Connections
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Thursday, October 8, 2009
First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media.
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Tuesday, September 1, 2009
The Thank You Page is the forgotten child of online marketing. As the place to send prospects once they’ve filled out your registration form, most thank you pages host the content on offer, a Google conversion code, a link to the corporate Website, and little else. But is that a missed opportunity? [...]
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Monday, August 10, 2009
When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week (see earlier post) they knew pretty quickly they had a hit on their hands. Within 6 hours, 1,000 people had registered and downloaded the guide. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they [...]
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Thursday, September 17, 2009
Newly updated, revised, and now available for the first time in convenient ebook format: The High Tech Direct Marketing Handbook. Download your free copy here.
This This is the 5th edition of the handbook, a compilation of 65+ tips and techniques on direct marketing strategy, creative, offers, media, and just about everything in between. [...]
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Friday, August 14, 2009
DemandGen Report just released a report detailing the results of a survey in which they heard from more than 50 executives at organizations who have implemented marketing automation solutions. (You You can download a complete copy of the report, sponsored by Manticore, here.)
Some Some of the survey’s conclusions are fairly predictable.
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The Latest from the B2B Marketing Community
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Monday, February 8, 2010
For B2B organizations looking to shorten sales cycles, increase revenue and achieve better marketing ROI, marketing automation is the natural answer. These automated solutions manage the process of converting prospects to buyers by automating tasks and workflows such as:
Demand generation
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Monday, February 8, 2010
One of the most seemingly ludicrous, annoying, and pervasive Twitter scams are the promises of free teeth whitening. So, what is this all about?
The teeth whitening scams work by creating fake websites that appear to be blogs with personal testimonials. An example would be www.karensteeth.com .
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Monday, February 8, 2010
If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC.
This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
Join us and take your marketing and lead generation to the next level.
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
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Friday, July 11, 2008
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Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference
for for experienced users, novices, and everyone in between.
I I developed Google Guide because I wanted more information
about about Googles capabilties, features, and services
than
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Tuesday, July 22, 2008
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Friday, June 27, 2008
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Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane.
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