| | | Digital Voices | | | | 14 articles |
| Page 1 of 1 | Previous | Next | DIGITAL VOICES JULY 16, 2010 Maximizing the effectiveness of your social marketing activities The proliferance of social channels over the last 5-6 years is simply amazing. It is a bit of a double-edged sword in that marketers now have many tools to connect and speak to their target constituents. While your web site may still be the primary platforms to share information - Company blogs, Twitter, Facebook, Foursquare, Linkedin etc. may may provide other platforms to communicate with our audience. . At the same time, maintaining and managing a presence – let alone marketing campaigns, across these social channels can be an interesting exercise in many ways. Invest wisely. | DIGITAL VOICES JULY 9, 2010 Top 10 considerations for an Intranet redesign Intranet sites are quite different from external public-facing sites in a number of ways: Intranets are usually used only by internal employees vs. public sites which are used by customers, prospective employees, and other constituents. Intranet content and tools are tailored towards employees and other internal stakeholders. There is not as much focus on product information which is usually found on external customer-facing sites. Types of content or tools that are found on an Intranet site may include: Internal news and events. Contact information. Human Resources information. Ease of access. | | | | | | | | | DIGITAL VOICES NOVEMBER 6, 2010 Why is social media so difficult for B2B? The use of Social Media in the consumer space is widely written about. Success in the B2C space frequently garners good media attention. It has been difficult to crack the puzzle of social media in the B2B space though. Most B2B firms who have engaged in Social Media do not typically see immediate impact from their investments whether it be in terms of generating leads or increasing their market reach. Not Not surprisingly, this lack of success has left most B2B marketing managers wondering if they should include social media campaigns in their marketing plans. Not necessarily. Stay posted! | DIGITAL VOICES SEPTEMBER 11, 2010 Enterprise Content Management Vendor Predictions The Enterprise Content Management (ECM) space is really starting to consolidate. With three significant acquisitions in the last 20 odd months (Open Text’s acquisition of Vignette, Autonomy’s acquisition of Interwoven and the recently announced Adobe acquisition of Day Software) the space is seeing considerable movement. For enterprise customers, these acquisitions may mean some pain and trepidation in the short-term. Customers will have to understand the immediate impact on the acquired products and the larger product integration strategy. Form content). Hurry up. | | | | | | | | | | -
DIGITAL VOICES | FRIDAY, JULY 9, 2010 Top 10 considerations for an Intranet redesign Intranet sites are quite different from external public-facing sites in a number of ways: Intranets are usually used only by internal employees vs. public sites which are used by customers, prospective employees, and other constituents. Intranet content and tools are tailored towards employees and other internal stakeholders. There is not as much focus on product information which is usually found on external customer-facing sites. Types of content or tools that are found on an Intranet site may include: Internal news and events. Contact information. Human Resources information. Ease of access. MORE >> -
DIGITAL VOICES | FRIDAY, JULY 16, 2010 Maximizing the effectiveness of your social marketing activities The proliferance of social channels over the last 5-6 years is simply amazing. It is a bit of a double-edged sword in that marketers now have many tools to connect and speak to their target constituents. While your web site may still be the primary platforms to share information - Company blogs, Twitter, Facebook, Foursquare, Linkedin etc. may may provide other platforms to communicate with our audience. . At the same time, maintaining and managing a presence – let alone marketing campaigns, across these social channels can be an interesting exercise in many ways. Invest wisely. MORE >> -
DIGITAL VOICES | SATURDAY, SEPTEMBER 11, 2010 Enterprise Content Management Vendor Predictions The Enterprise Content Management (ECM) space is really starting to consolidate. With three significant acquisitions in the last 20 odd months (Open Text’s acquisition of Vignette, Autonomy’s acquisition of Interwoven and the recently announced Adobe acquisition of Day Software) the space is seeing considerable movement. For enterprise customers, these acquisitions may mean some pain and trepidation in the short-term. Customers will have to understand the immediate impact on the acquired products and the larger product integration strategy. Form content). Hurry up. MORE >> -
DIGITAL VOICES | THURSDAY, SEPTEMBER 23, 2010 Comparing HTML5 and Flash There has been a lot of discussion amongst web developers about whether HTML5 is going to be a Flash killer or not. The problem with this debate is that it assumes that comparing HTML5 to Flash is like comparing apples to apples. HTML5 is an open standard governed by a consortium group, whereas Flash is a proprietary product created by a private company. HTML5, being governed by a standards group as it is, creates relatively rock solid standards that developers can rely on, but it takes quite a bit of time to come to that standard. Flash, Hurry up. Web 2.0 MORE >> -
DIGITAL VOICES | THURSDAY, SEPTEMBER 23, 2010 Comparing HTML5 and Flash There has been a lot of discussion amongst web developers about whether HTML5 is going to be a Flash killer or not. The problem with this debate is that it assumes that comparing HTML5 to Flash is like comparing apples to apples. HTML5 is an open standard governed by a consortium group, whereas Flash is a proprietary product created by a private company. HTML5, being governed by a standards group as it is, creates relatively rock solid standards that developers can rely on, but it takes quite a bit of time to come to that standard. Flash, Hurry up. Web 2.0 MORE >>
- Mobile Trends: From custom device apps to rich browser-based mobile apps DIGITAL VOICES | SATURDAY, OCTOBER 2, 2010
- Mobile Trends: From custom device apps to rich browser-based mobile apps DIGITAL VOICES | SATURDAY, OCTOBER 2, 2010
- Why is social media so difficult for B2B? DIGITAL VOICES | SATURDAY, NOVEMBER 6, 2010
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