Sat.Feb 20, 2010 - Fri.Feb 26, 2010

Trending Sources

Nine mistakes to avoid in writing online B2B lead-generation copy

EMagine B2B Blog

Ambal Balakrishnan has done us a great service by collecting the thoughts of several experts on the subject above, then posting the collection in ClickInsights.  His experts:  Michael Stelzner, Stephanie Tilton, Cindy King, Michele Linn, Jonathan Kranz.  We’ve picked out a “top nine” here;  for the rest – plus more depth – just click on [.].

Brands as Publishers - Where's Your Content Strategy?

Junta 42

Just returned back from Online Marketing Summit 2010 where the statement "brands as publishers" almost seemed overused. Although we've been talking about that on this blog for three years now and in more detail in Get Content Get Customers , this is the first time I've heard this type of statement in force "out in the real world". It started with John Batelle from Federated Media. John might be most well-known for being one of the creators of Wired magazine. does not work without first having content strategy. Need more proof? what are the informational needs of my customers? Want proof?

Three reasons why the “experts” are wrong about social media measurement

grow - Practical Marketing Solutions

 . There is an argument around the blogosphere that is DRIVING ME CRAZY.  . Their point is that you just need to accept the social web as something ubiquitous and necessary, so why worry about it?  . This is lunacy.  Here are three reasons why this “no need to measure&# view is an irresponsible position:  . 1) Never get caught with your stats down  . Yes, that company car  may be cut. 

Stats 16

Optimize Your Tradeshow Presence

PR Meets Marketing

"conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Here are five tips to optimize your trade show presence: Media Alert. Consider issuing a media alert (a smaller version of a press release) one to two weeks before the conference. Announce News. Consider announcing significant news at the conference to drive buzz about your company. Media Outreach. Social Media.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Be a Strategic Planning Action Hero with Micro-Strategies

B2B Marketing Traction

Tweet. Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. Here’s a summary of the talk: Dave started by discussing an important disconnect in strategic planning. 93% compliance!

Conversen Simplifies Complex Messages Through Multi-Channel Dynamic Content

Customer Experience Matrix

Summary: Conversen makes it easy to generate dynamic messages across multiple channels. It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. The problem is that this requires creating hundreds of versions of the messages and making sure that each is matched to the correct end-point. So where’s the catch?

Are You Backing Up Your Social Data?

Savvy B2B Marketing

What would you do if Gmail crashed, your facebook account got suspended for suspicious activity, your LinkedIn network disappeared, or the Fail Whale moved in permanently? Online networking and collaboration services provide us with great tools that have become part of our everyday routine. It's important to remember, however, that we don't own that data. EVERYTHING. admit it. Now - off we go!

The NEW “Four P’s” of marketing

grow - Practical Marketing Solutions

Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the way we communicate and go to market.  For the first time, mankind has access to real-time, free, instantaneous, two-way, global communication — and the good old marketing mantra needs a little updating.  People. Publicly. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

There is no social media strategy, only marketing strategy

Chris Koch

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. Social media is no silver bullet. What do you think?

Publicly Available Pricing: Theory and Practice

Digital Body Language

A lot of what I write on this blog has to do with the changes that have happened as a result of buyers’ increasing access to information. Often, these changes are looked at from a general perspective. Today, I want to look a very specific example of how this overall market transition affected us at Eloqua. It’s a very representative, specific, example of what’s going on in the market in general.

SMB 2

Savvy Webinar Resources from the iConnect Conference

Savvy B2B Marketing

Greetings to those who attended the iConnect Webinar event From Sale to Renewal: Leveraging Webinars to Improve Your Entire Customer Lifecycle this afternoon sponsored by iLinc. As promised during the live webinar we are sharing our presentation and some additional resources to further illustrate the points we made during the presentation. Have no idea what I am talking about?

Going Mobile with B2B Marketing

Buzz Marketing for Technology

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Billion Handsets worldwide (half the population) versus only 1 Billion PC’s with Internet access playing with a 300% larger base is pretty safe bet. Tweet This!

SMS 2

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Lead Gen Companies Should Not Dictate Your Pace

Smashmouth Marketing

On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. The difference, and the reason for the call, is that he wants more meetings per month, but the other vendor is " dictating the pace " at which he gets them. Was I dreaming? Did I hear that right? Establish and manage to a Service Level Agreement (SLA). list issue?

Blog with Discipline to Get Marketing Results

B2B Marketing Traction

Tweet. recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. 38% write once a week, 17% monthly and 6% less than once a month. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities.

Are people really reading more?

Savvy B2B Marketing

For years "they" have been telling us that the next generation is going to heck in a handbasket. This includes a serious decline in the nobler pursuits, including marriage, lifetime careers, and reading. The report is based in part on information derived from data gathered by the United States Census Bureau in 2008. The greatest gains were made in the 18-24 year old set. MTV who?

How to Answer a Question: 5 Tips for Making the Most of LinkedIn

The Point

One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. LinkedIn now boasts more than 60 million registered users , but far fewer than that number are active members in group discussions and in LinkedIn’s “Answers” section. Set up alerts for questions in your area of expertise.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Buyer Persona 2.0 – Part 7 – Buyer Personas Segmentation

Tony Zambito

Over the past few years, our firm Goal Centric has engaged with high profile organizations that place a high value on performing market segmentation.   Where buyer personas fit in the scheme of segmentation has been a source of confusion since the early days of design personas.     Buyer Personas Segmentation.   Bring to Life. Humanistic.   Goals Not Roles.

Management Motivation from Jay-Z

The CRAP Report

Where do you get inspiration from?  How do you get them to do that if you’re feeling burned out yourself?  If you’re a manager of BDR’s, you can’t afford to burn out.  You can’t afford to do anything BUT burn bright.  You’ve got to keep yourself ablaze if you expect your reps to even glow , so how do you do that? . For me, I listen to music.  Music like Jay –Z and Alicia Key’s Empire State of Mind. 

Google, Display Ads, and B2B Marketing

Digital Body Language

Google just pushed a tiny bit further into their long-stated strategy of making display advertising their next billion dollar business. Former DoubleClick exec Barry Salzman joined the team to bring this vision closer to reality, and it’s expected that we’ll see more movement from Google in this direction over the next year. What does this strategy mean for B2B marketers? A lot.

Getting Provocative: How Visual Provocation Engages Buyers and Drives Growth

Savvy B2B Marketing

This week we are happy to have a guest post by Britton Manasco. Britton has a very insightfl blog that we enjoy called Illuminating the Future. In this post, he illumintes us on how we can use visuals. It's now tougher than ever to turn prospects into customers. These are complex matters requiring far-reaching discussions and explanations. The Unprovoked Buyer. The Case for Visual Provocation.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Weekly Contest - Win a high-level website SEO review!

Connect the Docs

Our expert contributors to ClickPredictions 2010 eBook are giving away many exciting and wonderful prizes this week. Win eBook version of Jonathan Kantor's new book Crafting White Paper 2.0. To enter this giveaway, just use this precrafted tweet or include the link to this post or this page with '#CLICKPRIZE'. Include @clickdocuments and @Jonathan_Kantor in your tweet. Over to you.

A tweet fit for a queen

grow - Practical Marketing Solutions

Today I’m privileged to feature a wonderful social web success story from my friend Imad Naffa.  He recently told me about being re-tweeted by Queen Rania of Jordan and how he increased his business by 25 percent in six months through Twitter alone.  I hope you enjoy learning from Imad as much as I have: Imad, first tell us about your famous tweet and how it was picked up by the queen.

How social media will change lead generation in B2B

Chris Koch

The era of the sales process beginning with a lead is over. The number of B2B buyers who are ready to buy as soon as they engage with our marketing is small—and social media will make it even smaller. We have to come to terms with the fact that there is a stage of the buying process that comes before the buyers we are pursuing are ready to become leads. We call it the epiphany stage. This is the stage that occurs long before any discussion of products, services, or RFPs—indeed, it occurs before customers have even begun to think about a purchase. This is where social media comes in.

Sales Prospecting Perspectives, February 22nd - 26th

Sales Prospecting Perspectives

Well, we're just about to close the door on another month. Looking back on the start of February, we kicked off our year of "winning" and the folks who work with us made sure that we did so in full force. Our BDR's are uncovering more sales ready opportunities than ever, all because we want our clients to experience more wins than they ever have. We're very thankful for the organizations who've entrusted us with the mission to bring them sales qualified leads, and we're hoping to ride February's successes right on into March and throughout the rest of the year. Who do Your Teleprospectors Call?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Savvy Week in Review - February 26

Savvy B2B Marketing

It's a windy day here in the Boston area. Seems like a perfect time to hunker down and peruse some thought-provoking posts from the past week. Enjoy! The Science of Building Trust with Social Media - by @ferenstein via @mashable This post explores what type of content formats are best if you want to establish trust with your audience. B2B Buyers Need to Look Beyond Decision Makers - by @ardath421 Ardath Albee looks at how and why we need to consider how our content is shared between those making purchasing decisions. Content Marketing is for Customers Too!

Spring is in the air

grow - Practical Marketing Solutions

It’s going to be 66 degrees and sunny in Tennessee today. Discuss. Share this on del.icio.us. Digg this! Stumble upon something good? Share it on StumbleUpon. Share this on Facebook. Tweet This! Subscribe to the comments for this post? Share this on Linkedin.

Social Media: It Has To Have Strategy

The Content Factor

Chris Koch wrote an excellent blog post, "There is No Social Media Strategy, Only Marketing Strategy," in which he states: read more.

First Impressions

Sales Prospecting Perspectives

In college, I took a series of leadership classes. The focus of the series was about how to be a leader, how to manage yourself, and the people around you. remember how much the professors stressed that how you can not take back a first impression. Of course, this was my last semester, so the professors were preparing their students to spread our wings and enter the real world's trials and tribulations -the interview process. While the classes were relevant when I was job searching, I have been fortunate enough to bring what I learned to my teleprospecting profession.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.