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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

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. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . And it’s only expected to rise : . .

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

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As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Marketing automation. Account based marketing. Influencer marketing.

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Should Your B2B Company Be On Instagram?

KoMarketing Associates

When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into. As you grow, you can focus more on the finer aspects of the social platform, such as including more hashtags and even doing live broadcasts. But don’t force it!

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

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And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing. Video Marketing.