How to Use Email Promo Codes to Great Effect
SendX
MARCH 28, 2024
Email promo codes are a great way of boosting your product’s sales. Leverage them to great effect by following these eight steps. (Includes examples).
SendX
MARCH 28, 2024
Email promo codes are a great way of boosting your product’s sales. Leverage them to great effect by following these eight steps. (Includes examples).
Convince & Convert
MARCH 28, 2024
It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. But here’s the thing—assuming we know everything about our customers’ purchase motivations and the value they get from our products and services can lead you astray, encourage borrowing ideas from competitors (because, surely , they must know someth
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Content Marketing Institute
MARCH 28, 2024
Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.
Heinz Marketing
MARCH 28, 2024
By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Maybe not so much anymore. Not to date myself, but I’ve been using Marketo for close to 15 years. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
MARCH 28, 2024
Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. It’s coming from every direction. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
MARCH 28, 2024
Consumers are taking ownership of their buying journeys more than ever. Nowhere is this shift more evident than in healthcare products and services. Today’s version of a house call is a self-directed web search from the kitchen table. Consumers who need medical solutions set off on a robust fact-finding and vetting process long before they make purchasing decisions.
CMSWire
MARCH 28, 2024
Peek behind the curtain of generative AI in marketing to see how companies are truly leveraging AI for customer engagement. Continue reading.
Martech
MARCH 28, 2024
AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell. 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). 42% of startups use AI to support perso
CMSWire
MARCH 28, 2024
Threads’ potentially stunning comeback with innovative features and a powerful API, will likely challenge rivals and reshape social media dynamics. Continue reading.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Televerde
MARCH 28, 2024
The recent incident involving a digitally altered photograph of Catherine, Princess of Wales and her children has sparked widespread media attention and controversy. If you’re like me and not particularly interested in the Royal Family, you may be wondering why a bad Photoshop job is such a big deal. However, after reflecting on the situation, I recognize that the issue at hand is more important than a single photograph.
illumin
MARCH 28, 2024
Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? News outlets and magazines have been the source of waves of layoffs since the start of the 2010s and their revenue decline shows no immediate signs of slowing down, but t here is hope.
Brightedge
MARCH 28, 2024
In the digital marketing landscape, search is experiencing a profound transformation driven by Generative AI. Traditional search engines are being transformed by AI technologies, with features such as AI-generated summaries and personalized recommendations revolutionizing how users interact with search results. New AI-first search engines like Perplexity.ai and You.com are drawing interest and growing quickly in popularity by offering innovative approaches to search that prioritize AI-driven ins
AgencyEA
MARCH 28, 2024
In the dynamic landscape of 2024, event marketing has undergone a remarkable transformation, particularly in how brands champion women through their strategies. This journey towards gender equality has been a collective effort, and businesses are now more attuned than ever to the importance of inclusivity and empowerment in their marketing endeavors.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Televerde
MARCH 28, 2024
The evolution of work-life balance since COVID-19 has shifted from traditional norms—like commuting with podcasts, fitting in exercise between meetings, and unplugging after work. Many professionals today embrace work-life integration, adapting to flexible hours and remote work environments. Yet, this new balance isn’t universal. For those of us in unique situations, particularly where choices are constrained, balance and integration take on a different meaning.
Sprout Social
MARCH 28, 2024
With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people.
Seismic
MARCH 28, 2024
Sales coaching programs provide critical guidance that helps organizations maximize the potential of individual sellers, drive team performance, and meet sales goals. Unlike sales training programs, which typically offer foundational knowledge and periodic informational updates, sales coaching programs deliver ongoing support that helps sellers apply training and improve skills in real-world situations.
Velocity Partners
MARCH 28, 2024
I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good ABM isn’t about hunting targets and herding them into a funnel. Those strong-arm tactics may deliver a few metrics but they’re not how you win revenue. All the power is in buyers’ hands and they’ll come to you when they’re good and ready.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Valasys
MARCH 28, 2024
28th March, New Jersey: Since innovativeness is the life blood of cryptocurrency market, and Artificial Intelligence (AI) is gradually becoming a strong contender in the Altcoin arena, it is necessary to highlight some of its impacts on it. These AI-driven projects solve intricate problems in finance, healthcare, logistics, and content creation in numerous industries with their intelligent and efficient solutions.
B2B Digital Marketer
MARCH 28, 2024
Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. In today’s episode, we dive deep into the world of B2B paid advertising with Sharon Park, a former Google insider with a decade of experience in crafting winning B2B marketing strategies for some of the largest global brands.
Modern B2B
MARCH 28, 2024
The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. AI algorithms are adept at processing vast volumes of data with remarkable speed and accuracy. From analysing customer sentiments on social media to predicting purchase behaviour based on browsing patterns, AI empowers marketers to extract actionable insights from complex datasets.
Confessions of a B2B Marketer
MARCH 28, 2024
Benny Rubin on LinkedIn Benny Rubin's email: benny@senders.co Sender's website Stop Sending Cold Emails From Google Workspace Email, Right Now Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soul
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Ahrefs
MARCH 28, 2024
SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time.
CMSWire
MARCH 28, 2024
Wesley Somoza leads AI revolution at Classic Home, transforming ecommerce with personalized shopping and efficiency. Continue reading.
Martech
MARCH 28, 2024
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer new opportunities to showcase products and engage with high-value consumers more inclined to make purchases via a personalized shopping experience tailored to their specific preferences.
CMSWire
MARCH 28, 2024
Revamp your team's customer interaction strategy with effective, proven methods for a dynamic shift. Continue reading.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Ahrefs
MARCH 28, 2024
Even better, many on-page improvements are super quick and easy to do.
Mereo
MARCH 28, 2024
Building relationships in sales offers a myriad of benefits. Not only do your teams become skilled at diagnosing and solving buyer pains, but it will also fix some issues your organization may be facing. In fact, industry data is showing that in many issues leaders faced last year, the lack of (or too many) value-based relationships between buyers and sellers contributed to the problem.
Animalz blog
MARCH 28, 2024
We love to invite content marketing pioneers to share the innovative strategies they’re using to drive results. In this guest post, Mark Rogers, Director of Content Marketing at Freshpaint and former Director of Strategy at Animalz, shares his framework for using a central idea to tie together all content efforts. If there’s one thing I’ve learned in my years as a content marketer, it’s that simplicity wins.
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