Wed.Jan 18, 2017

Trending Sources

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING? We reached out to some of the top influencers on our list to ask them for their views on MarTech.

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3 Reasons Video is a Phenomenal Sales Tool [Infographic]

Vidyard

It was only yesterday that we shared 11 of our favorite free sales tools so it seems timely that today we’re diving into one of the tools with the greatest potential for you to stand out and drive results with your sales outreach. Video! And with good results. Check out this infographic we created in partnership with SalesLoft to see just how much you need video. Want to spread the word?

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What Is Algorithmic Attribution? And Why Should B2B Marketers Care?

bizible

B2B marketers use attribution to understand how their marketing impacts down-funnel sales. It enables them to see which marketing efforts successfully engaged and moved prospects through the funnel. Attribution data -- the number of leads, opportunities, revenue, etc. To make sense of attribution data, marketers apply attribution models. This is where critics of attribution tend to jump in.

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12 Questions You Need to Ask Before Hiring an SEO Company

Modern B2B Marketing

Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. What metrics define “success” for you?

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

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What Does it Take to Build a Successful Sales and Marketing Team?

Hubspot

Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing. Working side by side, the sales and marketing teams represent the growth engine that will propel your business forward. However, getting both of these entities on the same page is just as big a challenge today as ever.

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Analysis: Marketing Conferences are Better Than Ice Cream

It's All About Revenue

Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip. I’m not a purist, so I don’t care if it is green or white, but the combination of creamy mint and the crunch of the chocolate has always hit the spot since childhood. Cup or cone. Hot fudge or sprinkles.

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7 Ways Freelancers Can Start Earning More in 2017

Hubspot

Lured by the promise of greater flexibility and more interesting projects, more and more people are leaving their traditional office jobs behind for freelancing careers. According to a 2016 study , there are currently 55 million freelancers in the US alone. That's a pretty significant 35% of the US workforce. Ways Freelancers Can Start Earning More. 1) Target a highly-specific niche. SEO writing.

Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs

B2B Marketing Insider

All sales leads are not equal. know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing and lead generation programs. They don’t want to waste time and money like the companies that Straight North recently evaluated. For more […].

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Infographic: How Boomers and Millennials Use UGC Differently

Contently

I’m technically a millennial, but I don’t always act like one. I was born in 1981, which puts me right at the edge of the millennial generation—and which also defines, whether I like it or not, the way I interact with digital content. Last Saturday, for example, I ordered takeout through Amazon Restaurants. That’s millennial behavior. Sorry, Generation X. You are forgotten again.)

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The Secret to Getting Exactly What You Want (In Business)

grow - Practical Marketing Solutions

By Brooke B. Sellas, {grow} Contributing Columnist. Getting exactly what you want in life or in business seems next to impossible these days. I’m here to tell you, it’s not. I’ve noticed something lately as I’ve been trying to get my way. Tenacity pays off and so does data. Patience is also something to note. Let me explain. Patience. Tenacity . Patience (In Business).

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How to Run a Webinar: Pre-Webinar Bonding & Follow-Up

Lead Liaison

This is the eight installment in the series  How to Run a Webinar. In our last post in this series, we talked about building a compelling landing page and “Thank You” page. The next step is to get comfortable with pre-webinar bonding and follow-up. Pre Webinar Bonding. This can be drip fed via email before the webinar. Follow Up. We suggest doing so three (3) days after the event.

7 Ways to Position Your Marketing Agency for Growth

Opentopic

If you’re running a digital marketing agency and you’re doing your job well, you’re in a good place. Your company is doing work that is in high demand, and you are in a position to grow very quickly. Still, there are plenty of challenges in your way. Growth does not happen accidentally — it comes as a result of hard. The post 7 Ways to Position Your Marketing Agency for Growth appeared first on Opentopic. Brands & Marketers

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Align Sales Managers and Training to Drive Real Results in 2017

Brainshark

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The fake news lesson for marketers: You will be a victim

Biznology

Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G). In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. Prepare a response strategy.

5 Content Marketing Predictions for 2017

Act-On

The new year is here, and as marketers look back and reflect on the previous year — what worked, and what didn’t ‒ we also look ahead. As a group, marketers are doing pretty well with content marketing. Sixty-two percent of B2B marketers say that they were more successful in 2016 than in the previous year. But even so, it helps to look at upcoming trends. What changes are forecasted to make an impact in 2017, and how will this affect your plans? Here are five content marketing predictions to watch for in the new year.  . 1. Video will rule the roost. Not sure where to start? Landing pages.

The new technologies marketers intend to use in 2017

i-Scoop

The people at marketing automation software vendor Marketo conducted research to look at ‘newer’ technologies and what their effect will be for marketers. As the infographic below indicates there are significant differences between the US and the rest of the world, both with regards to expected consumer adoption and the plans to include the different […].

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

A/B Split Testing Landing Pages for Optimization

B2B Lead Blog

High converting landing pages don’t come from a designer, business owner or marketing team’s preferences. They come from taking the time to use the A/B split testing and adopting a systematic and scientific approach to optimization. After all, your business doesn’t own your website and neither does the designer – your customers do. Most enterprises […].

Customer Data Platform Industry Profile: A Look Inside the Numbers

Customer Experience Matrix

My snarky twin at the Customer Data Platform Institute just published a new report on the CDP industry. Since few industry vendors release financial or business details, the report relies on public sources including Owler for revenue estimates, Crunchbase for funding history, and LinkedIn for employee counts. Most vendors did provide client counts, and several privately shared other information where the public data was clearly wrong. You can download the report here. I'll wait while you do that. Sound of fingers tapping.) Okay, you've downloaded it, right? They are: Tag managers.

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Secrets of the fastest growing B2B marketing agencies

The B2B Research Blog

B2B marketing agencies are in rude health.  The B2B Agencies Benchmarking Report reveals that 62% of agency leaders (we spoke to 75 of them from the UK’s leading players) describe their commercial performance in 2016 as ‘good’ and a further 26% report that it was ‘strong’.  Their financial numbers reflect this confidence.  85% of agencies have grown revenues year-on-year, with an average increase in Gross Income of 9% and an average rise of 31% in Net Profit.  To fuel this, the number of people employed by agencies has jumped by 19% year-on-year. What’s their secret?

Our AE’s Would NEVER Have Been Persistent Enough to Uncover This Opportunity

ViewPoint

We recently turned over a huge opportunity to one of our clients. When we explained the number and type of touches this lead required, the president of that company said: “our AE’s would never have been persistent enough to get this opportunity.”. Here are the facts: We worked the lead from August – December of 2016. It took thirty-two total touches from start to finish. Calls were split between five to decision-maker/influencers and five to executive assistants. We spoke with three decision-maker/influencers and two executive assistants. You are my conscience. B2B Sales

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How to Build the Perfect B2B Social Media Strategy

Kapost

B2B marketing on social media might seem like a tough challenge. After all, how many of your clients are using your products out of necessity rather than because they want to? When faced with such a consumer, building that evangelism or desirability that comes naturally to many B2C brands, can be a gargantuan task for many B2B brands. Where Should B2B Brands Hang out More? How Much Is Too Much?

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Five Brand Experience Practices to Adopt in 2017

Experience Marketing Insights

Tips for staying ahead of the curve in the new year

Six ways to make your social content work harder

Connecting Element

With social media use rapidly growing year after year, it’s vital to have a firm grasp of who you’re talking to, what you say and how often. The post Six ways to make your social content work harder appeared first on Connecting Element. Blog content marketing digital marketing Facebook social media social-media strategy Twitter video content

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