Mon.Jul 25, 2016

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How Your SMB Company Can Adopt ABM Tactics

Act-On

Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement. But some of us feel like ABM wallflowers, lanky with mismatched clothing, shuffling our two left feet closest to the exit while the cool kids show off on the dance floor. We want to be just like them. But, we’re afraid we won’t fit in. What if you’re neither of those things? No, it doesn’t. That

Here’s Why I Didn’t Engage With Your Content

B2B Marketing Insider

Content creation can sometimes seem like throwing a penny into a wishing well; you get your hopes up, toss your penny, and then watch it float to the bottom, lost among hundreds of other pieces of change. And now there are more pennies in the content marketing wishing well than ever. According to the Content […]. Content Marketing

10 Handy Gmail Tips That'll Help You Stay Organized & Productive [Infographic]

Hubspot

Gmail is one of the most popular email clients for webmail right now -- and with good reason. It's one of the most powerful and reliable email clients available, and makes checking and organizing email easy. And dare I say fun?). But there are a whole lot of cool things you can do in Gmail that not a lot of people know about. What other tips do you have for being a Gmail power user?

Top 5 Content Marketing Trends Of 2016 So Far

B2B Marketing Insider

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. Their top five priorities included creating more engaging content, developing a better understanding […]. Content Marketing

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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The Importance of Offline Lead Generation

PureB2B

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. In addition, online media giants often give the impression that traditional lead generation methods are now passé.

Marketing Campaign Optimization: Leveraging the Science of Memory

Ceros

This post, Marketing Campaign Optimization: Leveraging the Science of Memory , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! It’s been over 23 years since the original Coca-Cola polar bear commercial aired during the holiday season, but I still remember it clearly. Sensory Data. Visual Distinctiveness. Timing.

By calling it Content Marketing, we’re often missing the point…

Opentopic

Opentopic blog >> maelroth.com The more I use and think of the term content marketing, the less happy I am with it. Because we’re often just missing the point. Why am I not happy with the term? Don’t get me wrong, there’s probably quite few people on this earth who believe in content marketing so strongly as I do. The post By calling it Content Marketing, we’re often missing the point… appeared first on Opentopic. Marketing ROI Cmo marketing roi