Mon.Jun 27, 2016

Trending Sources

The Onion Shares The Secret To Creating Content That Doesn’t Suck

B2B Marketing Insider

Three years ago, The Onion published this satirical piece “Sponsored Content Pretty F **g Awesome,” ridiculing the absurdity of native advertising. If you’re pressed for time, here are two short snippets to give you a taste of the post: “I love, love, f **g love sponsored content,” said news and entertainment reader Erica Olson, adding that when […]. Content Marketing

Press 38

Make the most of your social media fans


Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development. To me, this sounds like the next big thing in the rapid progression of social media marketing. The match rate averages around 10 percent.


How to Harness the Power of a Referral Marketing Business


In this digital age, marketing supports the attract, capture, and nurture stages of the customer lifecycle, ideally with a clean handoff to sales close to the purchase point. After the sale, the customer success team generally watches over the account. That’s one reason that marketing is increasingly getting involved in the customer experience. What can referral marketing do for your company?

Why You Should Never Email a Proposal


Your team has spent hours researching, writing, and refining a proposal your prospect was eager to receive. Now, you are staring at your email account in frustration as you write your third follow-up email in as many weeks. What could have caused this disappearing act? Was it the content of the proposal? Did the client get cold feet? It's possible. right? The Real Problem Isn't About Email.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Selling to the Point

Your Sales Management Guru

Selling to the Point.   – a book review-. This book should be scheduled for your next Acumen Sales Book Club. Selling to the Point by Jeffrey Lipsius is a unique sales training book and I have read many. What makes this book valuable is the author uses a story to drive home his key learning points.  What’s the magic learning points of this book?  The point of selling is buying. Books


Marketers, Are You a Shark or Whale in the Marketing Ecosystem?

Modern B2B Marketing

Author: Vyoma Kapur Welcome to Shark Week! This week, people from all over the world are tuning into content programming dedicated to—yep, you guessed it—sharks. This follows the well-timed release of The Shallows, a movie about a lone surfer’s survival attempts against a shark attack. After all, as marketers, it’s in our genes to keep abreast of and ride the wave of (pun intended) trending topics.


7 of the Best Facebook Live Videos We've Ever Seen


This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it. What if you mess up? And 3.7

13 Expert Resources on Reducing Bounce Rate


Bounce rate. As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics. You worked hard to drive visitors to your pages – the least they could do is stick around! These resources have been hand-picked to help you get a better handle on bounce rate and how you can improve your metrics.


The Ultimate Guide to Social & PR Branding [Free Toolkit]


Every brand has a story, but great brands that know how to tell that story well. Whether you're selling coffee, bookcases, or enterprise software, the reality is that the competition is higher than ever before. Having a compelling brand story is key, but remember: your story is more complicated than just words. Sure is a lot to keep up with, huh? Every business is different.

Press 19

Market With a Mission

B2B Marketing Insider

Start Targeting the Right Accounts for your Business A little over a decade ago companies realized the need for more personalized marketing. Consumers of all types started craving a more personalized buying experience and the ways of marketing had to change so those expectations could be met. Creating a personalized buying experience required marketers to […]. Marketing Strategy

Buy 18

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself


Choosing music for your video can be a tough choice and what can make that choice even more challenging are the legal considerations that come along with it. Unfortunately, this can be a grey and muddy area in terms of understanding what is and isn’t legal and fair regarding the rights to your video’s soundtrack. My goal is to help clarify and perhaps simplify an area of video production that is riddled with confusion and misinformation. Let’s begin by figuring out how we get a piece of music we like into our video without facing litigation! How Can I Use An Artist’s Music In My Video? Comment.


The start-up strategy for beating Facebook

grow - Practical Marketing Solutions

Two of the hottest social network startups have taken decidedly different turns in their fortunes. If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. If I were a betting person, in 2014 I might have placed my bet on Blab over Snapchat  to win in a fair race. Blab, a live-streaming app, occupied a unique space. What do you think?


The Beginner’s Guide to Content Experiments

B2B Marketing Insider

Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]. Content Marketing

3 Creative Highlights From Cannes Lions

It's All About Revenue

For those of you not familiar, the Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields. Based on feedback from two of the Oracle contingent who were attended the festival, one of the themes that emerged can be summed up in word: MadTech. Vogue in Vogue. the right data. 2. Millennials Are People, Too.


Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Is Video the Future of Small Business Marketing?


A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearean man makes too many innuendos to count. That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos. Squatty Potty isn’t alone among small businesses in tapping the potential of online video. ROI Small business video


Five Top-Rated Social Media Management Tools for 2016 [Infographic]


Guest post by Lilach Bullock. What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

Streamline Your Marketing and Increase Summertime Sales

B2B Lead Blog

Looking for a way to maximize on the summertime shoppers and increase business sales? Summer is the ideal to time to seize on the purchase power of consumers and work to streamline and improve your marketing strategy. Here are some summer-specific marketing strategies to make your coming days a little brighter. Mobility Is Everything Mobile […]. Marketing Automation marketing automation


Can Focusing on Content Marketing Help the ASJA Survive?


This article originally appeared on our sister site, The Freelancer. “We must attract members who are younger and more diverse. Otherwise, we risk extinction.”. So wrote Randy Dotinga, the outgoing two-term board president of the American Society of Journalists and Authors (ASJA), in his post-mortem “Exit Report: A Better ASJA, But More to Do.” That is no longer necessary. Joanne L.


Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How to Build Your Marketing Technology Stack: Your Due Diligence Guide


As your marketing programs begin to grow, you’ll recognize a need for new tools and technologies to manage your processes. For example, let’s say that you start a company blog and begin to generate traffic. You may decide to ramp up the volume of your content production to bring more people to your website. However, you can’t just choose any tool that looks like it could be a fit.


Why Your Mobile Content Strategy Should Include Micro-Moments

Content Standard

I’m on a street corner outside of a nondescript office building. It’s overcast, I’m in a city I’ve never been in before, and I have exactly one hour to grab food before my client meeting. look at my phone and desperately search for the highest rated sandwich in my vicinity. The highest-rated, non-messy sandwich. Micro-moment! And then I look at the price tag and gasp.

How Data Creates Harmony Between Sales and Marketing


Opentopic blog >> B2B marketers are flocking to the account-based marketing (ABM) trend, attempting to focus only on their best prospects and the goal of moving them more smoothly and quickly through their purchasing journey. But there are problems. major challenge is aligning all their ABM efforts with other campaigns and sales activities. Even in the best-run organizations, Marketing ROI Cmo marketing roi


What We Learned About Convergence at #ThinkContent 2016


This post, What We Learned About Convergence at #ThinkContent 2016 , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! It’s one of the most exciting periods in history to be a marketer—but also one of the most stressful. Modern marketers are no longer judged solely on their ability to drive leads and sales.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Experiencing my first B2B Marketing Summit


Opentopic blog >> Rosie Walsh, marketing intern at Olive Communications, shares her first B2B Marketing Summit experience Last week I attended the B2B Marketing Summit 2016 for the first time at the Business Design Centre in Angel, Islington. I’ve been fortunate enough for this to be the third marketing event I’ve attended since I started my placement year and. Marketing ROI Cmo marketing roi


Is Peer Collaboration Missing from Your Sales Coaching Strategy?



Maxus Wins JLL Digital Assignment


Opentopic blog >> Chicago-based JLL, the global investment management firm specializing in commercial property has appointed GroupM’s Maxus UK as its new digital media agency for is Europe Middle East and Africa region. Maxus will be responsible for all media planning and buying, SEO, search advertising, social media content strategy and production, as well as email marketing and conversion. Marketing ROI Cmo marketing roi


Best b2b marketing case studies


Opentopic blog >> D not just any case studies. 012 B2B Marketing. most recent case studies are. much of their time scouring the business world for marketing case studies. Se Study. RketingSherpas Top 7 B2B Case Studies for 2010 [link] The intended audience for B2B case studies consists mainly of potential clients, and the desired outcome is for. Marketing ROI Cmo marketing roi


Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Digital Performance Manager- Marketing up to £50,000 + Bens (29961615)


Opentopic blog >> As the Digital Performance Manager you will be responsible managing a substantial digital marketing budget to achieve significant business growth for the company. You will be responsible for managing the performance display and affiliates marketing as well as being responsible for leading the delivery of online marketing targets across all paid marketing channels. A key function. Marketing ROI Cmo marketing roi


How B2B Marketers Can Deliver Personalization At Scale


Opentopic blog >> Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus on a large, undifferentiated audience. We want — and need — to speak to those who are predisposed to listen to us. That means we need to know about them. Know about their interests. This way we can. Marketing ROI Cmo marketing roi


Creative Agency of the Year Singapore 2016


Opentopic blog >> 2015 was a great year for the gold winner of Creative Agency of the Year. It grew by offering new services in video and content production, social, mobile, e-commerce, data, marketing automation and performance marketing. Key clients include Unilever Comfort, IBM, Singtel, POND’S and Allianz. Ogilvy & Mather Singapore pursued a strategy of partnership to realise. Marketing ROI Cmo marketing roi


5 Steps to Boost B2B Marketing Productivity


Opentopic blog >> When it comes to marketing strategies, you’ll find lots of tricks and techniques on launching creative marketing campaigns and driving conversions. While those are valuable conversations to have, sometimes teams put the cart before the horse by focusing on refining those tactics when they haven’t yet addressed more basic steps on campaign strategy and metrics for. Marketing ROI Cmo marketing roi


Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Naples Web Design: How to Select the Best Web Design Companies in Naples FL —


Opentopic blog >> As a business owner, you most likely know that your website is vital for your business success. Your website, when properly designed with the right content and structure, can significantly enhance your efficiency, effectiveness and add to your bottom line. well designed website gives you access to your largest mobile market where you can engage. Marketing ROI Cmo marketing roi


Why Your Mobile Content Strategy Should Include Micro-Moments


Opentopic blog >> I’m on a street corner outside of a nondescript office building. It’s overcast, I’m in a city I’ve never been in before, and I have exactly one hour to grab food before my client meeting. look at my phone and desperately search for the highest rated sandwich in my vicinity. The highest-rated, non-messy sandwich. Marketing ROI Cmo marketing roi


How to do social media: five tips for SMEs just getting started


Opentopic blog >> As this year’s Sensis Social Media Report has revealed, we’ve seen the number of small and medium businesses (SMBs) on social media rise substantially, up from 31 per cent to 48 per cent. A big gap remains, however, between the numbers of SMBs and consumers with a social media presence – almost seven in 10 Australian’s. Marketing ROI Cmo marketing roi


How to do social media: five tips for SMEs just getting started


Opentopic blog >> As this year’s Sensis Social Media Report has revealed, we’ve seen the number of small and medium businesses (SMBs) on social media rise substantially, up from 31 per cent to 48 per cent. A big gap remains, however, between the numbers of SMBs and consumers with a social media presence – almost seven in 10 Australian’s. Marketing ROI Cmo marketing roi


B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Five Local SEO Tips for Small Business Owners


Opentopic blog >> In our fast-paced, digital world, few things help small businesses the way a local search engine optimization (SEO) strategy can. Search engines keep getting smarter, but that doesn’t mean SEO is no longer necessary. Your business will lose out to competitors if you’re not working to keep it in the public eye. Although all SEO hinges. Marketing ROI Cmo marketing roi