Digital Sharecropping – Why Most Facebook Customization is Wasted Effort
Convince & Convert
OCTOBER 27, 2010
Tweet Part 3 of a 3-Part Rant. The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. You do not get extra brand advocacy points for fuzzy dice, pin stripes, a chrome engine, or a bitchin’ stereo.
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