Tue.Apr 03, 2012

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What is a business rebrand worth and why rebrand

Tomorrow People

A business rebrand – what’s it worth? The business rebrand is about a great deal more than making your business look good. It’s about making your bottom line look good, too. So what is it that makes a company rebrand such a valuable proposition for your business? Compete more. Rebranding your business is not simply about making it look appealing to potential customers.

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The Cost of Bad Content

Marketing Insider Group

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! (I’d love to know what the “other 10%” are doing?). But does anyone have a handle on the costs? What are the costs of producing content that never gets used? What are the costs of publishing bad content in the form of lost revenue?

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Insiders

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“Enchantment” by Guy Kawasaki

ViewPoint

I am an avid reader, but I have to admit to reading more novels than non-fiction. However, there was something about the description of Guy Kawasaki’s book, Enchantment that intrigued me. So, I ordered it and read it in just a couple of sittings. I liked the book because it is well written, enlightening, personal and has an intimacy I find missing in many business books.

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6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. 1. On-Hold Messages: Ditch the on-hold music and the typical sales pitch for something your customers, prospects, and partners will actually enjoy listening to.

Planning 154
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Selfless Giving and Selfish Companies: A Social Media Conundrum

Digital B2B Marketing

Gifts. When we receive them, we feel special. When we receive them from people we don’t expect them from, they are a wonderful surprise and make a far larger impression. Gifts are special in part because they represent an investment of time or money someone did not need to make. When we receive these gifts, it makes an impact on us. However, gifts with strings attached or given out of obligation are not the ones that feel good to give or receive.

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B2B Marketing Online Testing: Eye-tracking Research and CTAs

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it. There was a great case study about this on WhichTestWon.com — as well as the constant need to test rather than always just relying on research.

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7 Customer Loyalty Programs That Actually Add Value

Hubspot

According to Inc. , it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one -- and on average those current customers of yours spend 67% more than a new one. So, what are you doing to keep your customers coming back to your business? If you’re like 65% of marketers, your company has implemented a loyalty program.

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Optimizing your Videos for Search Engines

EMagine B2B Blog

In a recent article, a staggering statement has been made. YouTube is the second largest search engine on the internet. The ramifications of that are big to your content development strategy. You should be making videos. And making them should be a priority. But there’s more to consider than the content and execution of these [.].

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The sales profession has come a long way -- and I'll venture to say that much of the changes have occurred as recently as the last 5 years.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Congratulations to The First SnapApp Customer to Create a Free Landing Page App!

SnapApp

Last Friday SnapApp announced our free Facebook Landing Page App. Within no time at all, customers were creating landing pages to welcome their fans to their Facebook page with interactive and engaging content. But who was the very first person to use our app? We're proud to announce, it was the team over at Jellystone's Best , a family-friendly?campground resort.

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18 (of the) Best Web Analytics Guides of 2011

Webbiquity

The measurability of the web can be a double-edged sword. On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current acti

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Why Pinterest Matters to Us Social Media Marketers

Biznology

If you use images or photos on any of your sites, you’re already on Pinterest , whether you’ve registered on Pinterest or not. So, what’re you going to do about it? If you’re not on Pinterest, you’re already losing control of your visual brand as we speak by virtue of not participating. Pinterest is going to push you to better brand your content and IP in such a way that people know where that content is from without imposing grotesque watermarks, oversize copyright

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5 Reasons Linkedin is Boring in a Good Way

Convince & Convert

Anthony Juliano is the Vice President of Marketing and Social Media Strategy at Asher Agency , a Midwest-based marketing strategy firm. Anthony speaks and writes about a variety of social media and marketing topics, with a specific focus on LinkedIn. Connect with him at AnthonyJuliano.com. LinkedIn has a reputation for being… well, a little dorky.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Big Challenge for Content Marketing? Not Content or Marketing – Execution

Adobe Experience Cloud Blog

by Jason Miller I’m pleased to welcome Jeffrey Davis as a guest blogger. Jeffrey has spent the last 15 years covering technology’s overhaul of business and media as a founding editor of Business 2.0 magazine, executive editor of CBS Interactive’s BNET, and now as editorial director at Original9. He’s helping brands tap into the power of great content and we are thrilled to welcome him. .

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5 Reasons Linkedin is Boring in a Good Way

Convince & Convert

Anthony Juliano is the Vice President of Marketing and Social Media Strategy at Asher Agency , a Midwest-based marketing strategy firm. Anthony speaks and writes about a variety of social media and marketing topics, with a specific focus on LinkedIn. Connect with him at AnthonyJuliano.com. LinkedIn has a reputation for being… well, a little dorky.

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