Tue.Apr 05, 2011

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Is This The End Of Social Media?

Marketing Insider Group

Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. There were a string of article claiming that social media is in fact “dead.&# (A nice headline trick I decided against using.).

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The Link Between Lead Nurturing and Buyer Experience Marketing

Tony Zambito

Image by kardboard604 via Flickr. The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years.  One approach whose value is on the rise is that of Lead Nurturing.  It’s no wonder why – we have seen major alterations of buyer behavior and buying patterns with technology enabling more buyer control over the majority of the buying cycle process.  This makes nurturing a key element of preventing buye

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The “Social Media Certificate” – Smart Move or Scam?

Webbiquity

A growing number of community colleges, vocational schools, online universities, technical colleges and even big-name universities are now offering social media certificate programs (Google this if you like, I don’t want to legitimize any of them with a link). It’s understandable why the purveyors offer them—unemployment is high, social media is a hot topic, the federal government is still willing to spend our great-great-grandchildren’s future taxes on questionable education g

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Whatsnexx Manages Customer States, Not Campaigns

Customer Experience Matrix

Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. Whether it’s radically simpler is another question. Some perspective is in order.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Spy on Your Facebook Competitors with HyperAlerts

Convince & Convert

The great thing about companies widely publishing APIs in this age of collaboration is that crafty third-parties can develop tools and features that the developers of the “mother ship&# forgot. Browse through Laura Fitton’s amazing One Forty (the app store Twitter neglected to build) and you’ll find thousands of Twitter add-ons. But now that Twitter is clamping down on API access and trying to have their cake and eat it too, the next frontier for API-driven frosting is on Faceb

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Will the Real LinkedIn Search Results Please Stand Up?

B2B Marketing Traction

Tweet. In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. But, if you want to see who performs at the top for a certain title or industry for all LinkedIn profiles, you need to change the search sort to “keywords.” Watch the video to better understand this little nuanc

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What if my competitor is cheating at SEO?

Biznology

Image via Wikipedia. Does that question keep you up at night? I mean, you are following the rules. You are doing everything ethically and humanly possible to drive searchers to your Web site, but what if your competitors are not so scrupulous? You know that the search engines do their best to ferret out spammers, but you also know that lots of clever folks get away with it every day.

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4 Components of Successful Demand Generation Marketing

Adobe Experience Cloud Blog

by Maria Pergolino Today’s B2B marketplace is a fishpond filled with opportunities. Of all the potential buyers swarming in the water, it takes time and creativity to grow a minnow of an opportunity into one heavy enough to tow the line, while avoiding tales of “the one that got away.”. Today B2B marketers have to take a leadership role in lead generation – it’s not good enough to provide names on a list, you’ve got to create a conversation and hopefully, a relationship for success.

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3 Marketing Lessons From Charles Darwin

Hubspot

In the 1880’s, Charles Darwin made an extraordinary discovery in the Galapagos Islands. He uncovered 14 species of finches, where each of their beaks evolved over time in order to properly consume the food available on its island. This discovery ultimately led Darwin to the Theory of Evolution (or what’s also referred to as “Adapt or Die”), one of greatest revolutions of human history.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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A research perspective on social media’s performance

EMagine B2B Blog

Posting on the B2B Lead Blog, leadgen guru Brian Carroll recounts reading through one of his LinkedIn B2B LeadGen Roundtable’s threads, and being struck by the evident disconnect between the “expert” hype surrounding social media and the skepticism for its lead-generating prowess among in-the-trenches marketers. Somewhat mystified, Brian took up this subject with Sergio Balegno, [.].

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The Evolution of Ignoring Advertising [Cartoon]

Hubspot

This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. On Demand Webinar & Report: 2011 State of Inbound Marketing. Learn the latest findings from the 2011 State of Inbound Marketing Report. View this webinar and download our report to learn how inbound marketing channels compare to outbound channels.

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A research perspective on social media’s performance

EMagine B2B Blog

Posting on the B2B Lead Blog, leadgen guru Brian Carroll recounts reading through one of his LinkedIn B2B LeadGen Roundtable’s threads, and being struck by the evident disconnect between the “expert” hype surrounding social media and the skepticism for its lead-generating prowess among in-the-trenches marketers. Somewhat mystified, Brian took up this subject with Sergio Balegno, [.].

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5 Marketing Action Items from Twitter's Search Update

Hubspot

Twitter Search has long been an important tool for marketers. It has been a free tool for monitoring mentions of your brand and industry. Today, Twitter rolled out updates to its search platform that make the tool better for People discovery. This new update to the Twitter Search interface recommends people to follow based on a keyword phrase. As shown on the screenshot below, recommended users appear in two places.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Journalism, Aggregation, and Doing Things with Words

B2B Memes

There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. Three writers in particular stand out. First, in the order I encountered them, was Robert Niles’s post in the Online Journalism Review , followed by Mary Hamilton’s response on her blog, Metamedia. The last is Aaron Bady’s deeply analytical post on zunguzungu.

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How to Convince Your Boss It's Time for a Marketing Transformation

Hubspot

This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Although there's plenty of data to illustrate the dramatic shift that social media, search engines, and mobile technology have had on consumer behavior over the past few years, there are still many stalwarts out there who believe "new marketing" is a passing fad or feel too overwhelmed by social media buzzwords to make any changes.