| | | Digital Voices | | | | 128 articles |
| Page 1 of 2 | Previous | Next | | | DIGITAL VOICES SEPTEMBER 11, 2012 Tips for User Friendly Mobile Search Over the summer, I was driving home from in Western Massachusetts when I got a call from a friend inviting me to New Hampshire (on my way!) so I grabbed my smart phone, went online to get directions, and then searched to find a nearby store to buy suntan lotion. Two hours later I was sitting on the beach watching the waves and getting a righteous tan! Long live mobile search! 1] [link]. | | | | | | | | | DIGITAL VOICES MARCH 1, 2013 Incorporating the Future of Mobile Into Your Marketing Strategy What is your favorite thing about your smartphone; the music, the games, social media, email, camera, or the ability to have all the services you want all on the same device? Whatever benefits you derive from mobile technology as a consumer, they correlate directly to opportunities in the mobile space that one business or another is taking advantage of. So, what’s in store for us this year? | DIGITAL VOICES MAY 16, 2012 5 Ways to Use Social Media to Redefine Customer Value Proposition The past decade has brought about amazing changes in the way customers communicate, how they send and receive information, how they search, and how they purchase goods and services. According to Dhruv Grewal – Chair of Commerce & Electronic Business for Babson who spoke at a recent social media consortium at the college, the changes and advances in social, mobile, and online technologies have created a perfect storm and are forcing firms to change their tack and redefine their customer value propositions. Google+ is a common thread, not another channel. | DIGITAL VOICES OCTOBER 29, 2012 First Look Review of Microsoft Surface Tablet [video] Microsoft's new "Surface" PC has been recently released to much fanfare as an innovative entry into the tablet PC market and hopeful "iPad killer." " The new mini computer is a hopeful in bridging the gap between the ultrabooks that are now so popular and the tablet PC - bringing full PC functionality to the ultra-portable mobile computing market. | | | | | | | | | -
DIGITAL VOICES | THURSDAY, SEPTEMBER 20, 2012 3 Great Prototyping Softwares That Make Wireframing a Thing of the Past Everyone knows that the wireframe is one of the most potent arrows in the user experience designer’s quiver. What better way to help the client visualize how a website or mobile app will lay out on the screen, and how users will access the great information, products and services housed within your application. Even with traditional wireframes, however, getting from the flat, static image to the online interactive product may still be al leap in visualization that’s hard for the client to make. Design Tools Rapid Prototyping User Experience UXD Wireframing MORE >> -
DIGITAL VOICES | TUESDAY, AUGUST 21, 2012 Branded Content Curation Strategy for B2B marketers using Scoop.It In previous blogs, I’ve explored the importance of content generation for attracting site visitors and encouraging repeat visits (see Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits ). Today, I’d like to talk a bit about content creation’s cousin, curation. Content curation has become, arguably, one of the most popular activities on the social web. How better to find new music than to visit the collection of a friend or “netizen” who has similar tastes? Here are some of the ways that Scoop.it Scoop.it Results? MORE >> -
DIGITAL VOICES | FRIDAY, JUNE 22, 2012 After You Invest In Mobile Offerings, Invest In Your Mobile Marketing Whether or not your company should be making an investment in the mobile landscape ( See our blog from earlier this year ) is an important topic of conversation for your marketing department. Surely you can't just build something and expect a windfall of users to fall into your lap and great success to spring forth from thin air. You will need to develop a plan to market your mobile property so that your target audience becomes aware that you have a shiny new mobile solution that makes their life easier, and that they can take advantage of it immediately. and U.K )? 43% native mobile apps. MORE >> -
DIGITAL VOICES | THURSDAY, JUNE 7, 2012 Best Practices for Web Design in a Multi-browser Multi-platform Digital Universe. In an earlier post (See White Elephants on the Web ), James Maconochie asked the important question of whether it was time to dust off that old website and make it more consistent with today’s technologies and the needs of today’s consumers. If you agree that your current web presence might be a bit outdated and ready for a polishing – Read on. What follows are some important items for consideration as you begin to develop a strategy to develop Yoursite X.0. HTML Development: The Progressive Enhancements Approach. Graceful Degradation Approach. Laying Out for Multiple Devices. MORE >> -
DIGITAL VOICES | TUESDAY, APRIL 19, 2011 Relevance Never Goes Out Of Style: The Importance Of Email Segmentation When I think about the steps I take to triage my email inbox, it usually goes something like this: I quickly use the SPAM button to get rid of obvious garbage, like when I see “Via8ra” or “Nice to meet you I’m Greta.”. have a folder to which I automatically divert all the commercial mailings I’ve asked for. If I get a random newsletter or partner e-mail in my regular inbox, I quickly scan to see if I’m interested in anything therein. If so, I move those to my “commercial” inbox and set up a new rule. then look again at the remaining unsolicited mail. Most important is to USE THE DATA. Hurry u MORE >>
- 5 Mobility App Adoption Ideas – If you build it, will they come? DIGITAL VOICES | THURSDAY, MARCH 21, 2013
- Life Imitates Art: New User Interfaces Usher In an Age of Sci-fi DIGITAL VOICES | MONDAY, OCTOBER 1, 2012
- How to decide between Mobile App and Mobile Site Development [Video] DIGITAL VOICES | TUESDAY, AUGUST 28, 2012
- Best Practices for Implementing Site Search on your Web or Mobile Site. DIGITAL VOICES | WEDNESDAY, AUGUST 22, 2012
- Search Engine Optimization for Video Content DIGITAL VOICES | FRIDAY, JULY 6, 2012
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- Marketing Metrics: The key to marketing ROI DIGITAL VOICES | WEDNESDAY, JULY 13, 2011
- The Holidays, Gingerbread Houses and Breadcrumbs in Website Navigation DIGITAL VOICES | MONDAY, DECEMBER 10, 2012
- 8-track tapes, Hula Hoops and QR codes in Mobile Marketing DIGITAL VOICES | MONDAY, DECEMBER 3, 2012
- Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key DIGITAL VOICES | MONDAY, AUGUST 20, 2012
- Responsive Design and Why it's Important for Business DIGITAL VOICES | TUESDAY, JULY 24, 2012
- SMS - The Mobile Marketing Road Less Traveled DIGITAL VOICES | WEDNESDAY, JULY 18, 2012
- Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing DIGITAL VOICES | MONDAY, APRIL 30, 2012
- The U.S. Army Deploys A Mobile Strategy Fit For Your Business DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012
- 5 tips to Improve Your Company’s Customer Service on the Web DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
- Keeping Design in Mind: Creating a Curiosity Cascade DIGITAL VOICES | THURSDAY, MARCH 31, 2011
- 13 ways to make an iPad your sales force’s WM(b)D DIGITAL VOICES | MONDAY, SEPTEMBER 17, 2012
- Driving Social Engagement (Part 3) - How Google+ can be used in your social media marketing DIGITAL VOICES | WEDNESDAY, MAY 16, 2012
- White Elephants on the Web DIGITAL VOICES | THURSDAY, MAY 10, 2012
- Social Media Buttons For Facebook - Driving Social Engagement Series DIGITAL VOICES | MONDAY, APRIL 30, 2012
- Reciprocal Link Building to Improve your Websites Search Ranking (SEO) DIGITAL VOICES | FRIDAY, NOVEMBER 18, 2011
- Branded Content Curation for B2B marketers using Scoop.It DIGITAL VOICES | TUESDAY, AUGUST 21, 2012
- Small Business Social Media Outlook for 2012 (Infographic) DIGITAL VOICES | TUESDAY, JANUARY 3, 2012
- Top 10 considerations for an Intranet redesign DIGITAL VOICES | FRIDAY, JULY 9, 2010
- Maximizing the effectiveness of your social marketing activities DIGITAL VOICES | FRIDAY, JULY 16, 2010
- The Holy Grail of Online Marketing: The Email List. DIGITAL VOICES | TUESDAY, MARCH 15, 2011
- Email Deliverability: Making it into the inbox. DIGITAL VOICES | MONDAY, MARCH 21, 2011
- Identifying & Selecting the right Content Management System for your website (part 1 of 2) DIGITAL VOICES | MONDAY, AUGUST 8, 2011
- How Social Media Marketing is Driving Big Businesses DIGITAL VOICES | WEDNESDAY, FEBRUARY 13, 2013
- HTML5 – an Awesome Option for Cross-Platform App Development DIGITAL VOICES | FRIDAY, DECEMBER 14, 2012
- Interactive Political Campaign Advertising - Obama Romney 2012 DIGITAL VOICES | FRIDAY, NOVEMBER 2, 2012
- SMS - The Mobile Marketing Road Less Travelled DIGITAL VOICES | WEDNESDAY, JULY 18, 2012
- Big Data and the New Marketing Paradigm DIGITAL VOICES | TUESDAY, MAY 22, 2012
- The U.S. Army Deploys A Mobile Strategy Fit For Your Business DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012
- Enterprise Content Management Vendor Predictions DIGITAL VOICES | SATURDAY, SEPTEMBER 11, 2010
- Why is social media so difficult for B2B? DIGITAL VOICES | SATURDAY, NOVEMBER 6, 2010
- Beyond minimalism in the on-the-go music information experience DIGITAL VOICES | SUNDAY, NOVEMBER 14, 2010
- Harnessing the actionable web chatter DIGITAL VOICES | SUNDAY, APRIL 24, 2011
- Augmented Reality and its Implications for B2B Marketing [video] DIGITAL VOICES | TUESDAY, APRIL 9, 2013
- Augmented Reality and its Implications for B2B Marketing DIGITAL VOICES | TUESDAY, APRIL 9, 2013
- Mobile App Competition is Fierce - Focus on Value to Win DIGITAL VOICES | WEDNESDAY, MARCH 13, 2013
- Improve User Experience with Breadcrumbs in Website Navigation DIGITAL VOICES | MONDAY, DECEMBER 10, 2012
- Enterprise Mobility Apps – Can They Really Deliver Bottom Line Results? DIGITAL VOICES | TUESDAY, MARCH 5, 2013
- Requirements Analysis – a Critical First Step in Web Site Design. DIGITAL VOICES | TUESDAY, FEBRUARY 19, 2013
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Drivers of Finite Promotional Periods DIGITAL VOICES | WEDNESDAY, OCTOBER 5, 2011
- Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
- Best Practices for Creating and Promoting your Company Blog DIGITAL VOICES | THURSDAY, NOVEMBER 10, 2011
- Reciprocal Link Building to Improve your Websites Search Ranking (SEO) DIGITAL VOICES | FRIDAY, NOVEMBER 18, 2011
- The Best Multichannel Digital Campaigns of 2011 - Get Inspired to Create! DIGITAL VOICES | THURSDAY, DECEMBER 1, 2011
- 5 tips to Improve Your Company’s Customer Service on the Web DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
- Small Business Social Media Outlook for 2012 (Infographic) DIGITAL VOICES | TUESDAY, JANUARY 3, 2012
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Drivers of Finite Promotional Periods DIGITAL VOICES | WEDNESDAY, OCTOBER 5, 2011
- Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
- Best Practices for Creating and Promoting your Company Blog DIGITAL VOICES | THURSDAY, NOVEMBER 10, 2011
- Reciprocal Link Building to Improve your Websites Search Ranking (SEO) DIGITAL VOICES | FRIDAY, NOVEMBER 18, 2011
- The Best Multichannel Digital Campaigns of 2011 - Get Inspired to Create! DIGITAL VOICES | THURSDAY, DECEMBER 1, 2011
- 5 tips to Improve Your Company’s Customer Service on the Web DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
- Small Business Social Media Outlook for 2012 (Infographic) DIGITAL VOICES | TUESDAY, JANUARY 3, 2012
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- The U.S. Army Deploys A Mobile Strategy Fit For Your Business DIGITAL VOICES | WEDNESDAY, MARCH 28, 2012
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- The Best Multichannel Digital Campaigns of 2011 - Get Inspired to Create! DIGITAL VOICES | THURSDAY, DECEMBER 1, 2011
- The Holy Grail of Online Marketing: The Email List. DIGITAL VOICES | TUESDAY, MARCH 15, 2011
- Email Deliverability: Making it into the inbox. DIGITAL VOICES | MONDAY, MARCH 21, 2011
- Keeping Design in Mind: Creating a Curiosity Cascade DIGITAL VOICES | THURSDAY, MARCH 31, 2011
- Relevance Never Goes Out Of Style: The Importance Of Email Segmentation DIGITAL VOICES | TUESDAY, APRIL 19, 2011
- Best Practices for Designing Effective Landing Pages DIGITAL VOICES | TUESDAY, MAY 10, 2011
- Marketing Metrics: The key to marketing ROI DIGITAL VOICES | WEDNESDAY, JULY 13, 2011
- Identifying & Selecting the right Content Management System for your website (part 1 of 2) DIGITAL VOICES | MONDAY, AUGUST 8, 2011
- What a Child’s toy can teach us about Usability and Design Principles DIGITAL VOICES | TUESDAY, AUGUST 9, 2011
- 5 Steps to an Integrated Marketing Strategy DIGITAL VOICES | TUESDAY, AUGUST 23, 2011
- Identifying & Selecting the right Content Management System for your Website (part 2 of 2) DIGITAL VOICES | SUNDAY, AUGUST 28, 2011
- Bootstrapping a Marketing Program with Analytics DIGITAL VOICES | TUESDAY, AUGUST 30, 2011
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Drivers of Finite Promotional Periods DIGITAL VOICES | WEDNESDAY, OCTOBER 5, 2011
- Keep your content rich, engaging, and fresh to help SEO and ensure repeat visits DIGITAL VOICES | WEDNESDAY, OCTOBER 12, 2011
- Best Practices for Creating and Promoting your Company Blog DIGITAL VOICES | THURSDAY, NOVEMBER 10, 2011
- Tired of keeping track of all those usernames and passwords? DIGITAL VOICES | THURSDAY, JUNE 12, 2008
- Innovating with the customer experience in mind DIGITAL VOICES | MONDAY, JULY 7, 2008
- Yahoo trying to play catch up on the Social networking scene DIGITAL VOICES | THURSDAY, SEPTEMBER 27, 2007
- Creating a positive first impression for the general public DIGITAL VOICES | TUESDAY, JULY 20, 2010
- Improving conversion rates for your online channel DIGITAL VOICES | THURSDAY, MAY 1, 2008
- The online identity crisis DIGITAL VOICES | FRIDAY, SEPTEMBER 12, 2008
- Mojo-The Circuit DIGITAL VOICES | MONDAY, MAY 5, 2008
- Web 2.0 – a categorization model DIGITAL VOICES | FRIDAY, MAY 2, 2008
- The 11 commandments of football - for Managers DIGITAL VOICES | WEDNESDAY, APRIL 30, 2008
- The 11 commandments of football – for Managers DIGITAL VOICES | WEDNESDAY, APRIL 30, 2008
| |