Sat.Oct 03, 2009 - Fri.Oct 09, 2009

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Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives.

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Happy Sixth Month Blog Anniversary!

Ambal's Amusings

Six months ago we embarked on the ClickDocument: Connect the Docs blogging journey. It has been a thoroughly exciting adventure! Thank you Readers and Panel of Experts. Readers - A big thank you for reading, subscribing and for your enthusiastic involvement! Thank you for your support and encouragement. Also, a special thank you to our panel of experts for their invaluable contribution to ClickDocument: Connect the Docs project.

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Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. Hence, time for a LinkedIn Poll. I've setup a non-targeted poll, below, and I've also paid for a random C/VP targeted poll.

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Survey Looks for Hostility to Behavioral Targeting, and Finds It

Customer Experience Matrix

Summary: a new survey found that most Americans oppose behavior-based Web targeting. The authors clearly had an agenda, but the industry still needs to present its side of the story. A recent survey conducted by professors by UC/Berkeley and University of Pennsylvania concluded (to quote its full title) that “Contrary to what marketers say, Americans Reject Tailored Advertising and Three Activities That Enable It.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. About two weeks ago I attended the San Francisco event, which had a similar program and exhibitors. In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. This ensures that you get lots of real-life advice.

Manticore 116

More Trending

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. (I'm assuming you are talking Marcom?

Gartner 116
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Interview with Leading Sales Expert: Jim Keenan

Buzz Marketing for Technology

1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. I think the problem is execution and rests in two places. The first is with corporate structure. Companies can do a better job at integrating the two functions. Marketing and Sales need to be tightly integrated with the same incentive and management plans.

Leads 116
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Why marketers must become the new publishers

Chris Koch

One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time

Planning 105
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How to write a tutorial that helps others and helps you

Ambal's Amusings

Did you know that you're an expert at something? You know something about a topic or a process that many people don't, and you're qualified to teach that knowledge to the rest of us. Designing a user-friendly tutorial or instructional resource about a process or method related to your field is a great way to help others, build community and market content.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. (I'm assuming you are talking Marcom?

Gartner 116
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Cold Calling: Often we don't fail, we just give up…

ViewPoint

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What are your best practices for "recession marketing?"

Chris Koch

Okay, so I’m not an “A-list&# blogger. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me.

Practices 100
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8 New Additions to the 2009 Big List of B2B Blogs

Proteus B2B Marketing

Thanks to everyone for all the great comments and suggested additions re the Big List of B2B Marketing and Sales Blogs. We continue to find more. This month we’ve got eight more great blogs to add. Make sure to check them out. Congratulations to all the new additions! Be sure to grab a badge for your site. If you [.]. Tags: B2B Marketing B2B Blogs.

B2B 62
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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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New RSS FEED for Smashmouth - Update it NOW

Smashmouth Marketing

We've just migrated the Green Leads site and the Smashmouth Marketing Blog over to a new platform from Hubspot. Tons of great features and inbound marketing goodness, but unfortunately, the one thing we can't do is redirect our old RSS feed. So our new RSS feed is below: New RSS Feed (set it up in your reader - now) This page will stay up for a few weeks, and we'll republish it to ping your reader a couple times, but eventually, damphousse.org will also be forwarded.

RSS 100
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Do we all need an editor?

Dahle Communication

While listening to the NFL pre-game shows on ESPN Radio on Sunday I realized something. The age of twitter, blogs and social media in general has created a paradox of sorts. All of us can within seconds share our thoughts with the world - that's the good news. The bad news - all of us can within seconds share our thoughts with the world! Larry Fitzgerald, a wide-receiver for the Arizona Cardinals, is a super-star.

Twitter 48
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What are your best practices for “recession marketing?”

Chris Koch

Okay, so I’m not an “A-list&# blogger. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me.

Practices 100
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FTC Issues New Guidance: Endorsement Rules for Bloggers, Pay-Per-Tweet

B2B Marketing Savvy

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. (Read time = ~3 minutes) Following on its last May promise to further clarify Fair Trade Commission guidelines regarding disclosure rules and paid endorsements/testimonials, the FTC Monday issued notice of changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising , calling out behavior specific to blogg

Blogger 45
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Unified Demand Gen

Smashmouth Marketing

You heard it here first on October 3, 2009. Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): 1. The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. 2. Essential b2b lead generation best practices. Inbound Mafia, Outbound Mafia.we're all one family. How many analysts do I have to work with to get it to be a buzzword?

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Done right, your B2B website offers can drive high response rates

EMagine B2B Blog

What makes a compelling offer? The best answer to that emerges from testing, of course. But B2Bs typically are dealing with relatively low traffic volumes, so testing can take what feels like forever while your business stays in the doldrums. So some practical shortcuts to get you in the zone are in order. Here are our [.]. Tags: B2B Web Strategy Converting Engaging Visitors Lead generation.

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Why marketers must become the new publishers

Chris Koch

One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time

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Twitter Misunderstanding

B2B Marketing Savvy

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. (Read time = ~2 minutes) With only 140 characters, body language missing… no context or context of only 1/2 a conversation and no ability to “look your counterpart in the eye&# … are you communicating well?

Twitter 44
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. Hence, time for a LinkedIn Poll. I've setup a non-targeted poll, below, and I've also paid for a random C/VP targeted poll.

Stats 100
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Elements of top-notch B2B website design – a checklist

EMagine B2B Blog

We’re busy doing it for clients every day, so sometimes we have to stop and remind ourselves to write down for others some of the best practices we follow. Recently we came across two pieces that collectively make a pretty good checklist, so I’ve gone ahead and put them together with some of our thoughts [.]. Tags: B2B Web Strategy Web Design.

Design 40
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B2B Social Media Content Strategy - Best of B2B Marketing Zone - September 2009

B2B Marketing Zone Posts

Best of B2B Marketing. September 2009. Featured Sources. The following are the top items from featured sources based on social signals. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 5 Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? Which element of campaigns is often overlooked, but should be optimized and tested just like ad text or landing pages?

Adwords 20
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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Lead Generation Tip - Don't Use a Voicemail Script

Smashmouth Marketing

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother. As a result of the recent question on Focus.com regarding "should we leave a voicemail?" we decided to conduct a LinkedIn poll asking only C/VP level respondents (our appointment setting targets) what they do when they receive a well crafted voicemail that is sales oriented: The

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Technology-company websites should NOT be driven by technology

EMagine B2B Blog

Just when you thought it was safe to go back in the water… Here is a problem we’ve been preaching about for years, and along comes Tom Jacobs’ post with the above title, reminding us that although there has been improvement, we still encounter companies – principally tech companies – that leave their IT people [.]. Tags: B2B Web Strategy.

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ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry.