Sat.Aug 16, 2008 - Fri.Aug 22, 2008

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5th Annual MarketingSherpa Demand Generation Summit 2008

markempa

You're invited to join me at MarketingSherpa's Demand Generation Summit at your choice of Boston (Oct 5-7) or San Francisco (Oct 26-28.) I'll be speaking on "Playbook for Effective Lead Management." This year's the summit will have 19 new case studies, which will show how to increase lead volume, optimize webinar attendance and effectiveness as well as show you the effectiveness of multi-touch campaigns, closed loop measurement and more.

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Home. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. « Technology PR Sessions at 2008 PRSA Conference | Main. | When the Draft has "Problems" » Technical Writer or Technical Copywriter?

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For Marketers, What Recession? Part 2

WebMarketCentral

As an update to the What Recession? post here in May, here are the latest figures. U.S. GDP grew 1.9% in the second quarter, so once again, we are not technically in a recession. On the other hand, the overall unemployment rate spiked upward to 5.7%; not catastrophic, but clearly disturbing. Still, these two numbers taken together may signal a positive trend.

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Five Ways to Give Back Through Social Media

WebMarketCentral

Focused as many of us are on our own companies' or clients' economic anxieties, it's easy to forget that downturns (or even the perceptions of downturns) hit non-profit organizations particularly hard. When money is tight, charitable giving is an easy, if unfortunate, area to cut. In response, non-profits are getting more creative in using social media and other online tools to provide people with more ways to contribute than simply reaching for nearly-empty wallets. 1.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.