Sat.Aug 27, 2016 - Fri.Sep 02, 2016

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Content Marketing Lessons From BuzzFeed [Study]

B2B Marketing Insider

BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world. The site boasts a whopping 7 billion views every month, with over 200 million unique visitors worldwide. So what’s […]. Content Marketing

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” ” It’s a good question, and one that’s simply explained without jargon. But in 2016, a more appropriate question may be: what isn’t content marketing? There are many others. Finally, I found it.

Social Media and SEO: When and How They Work Together

Modern B2B Marketing

Author: Nate Dame The connection between  social media marketing  and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Common misconceptions have led some marketers to lose focus on what will effectively benefit both strategies to get the most out of every effort. Well, not exactly. Social Media Can Be a Valuable Barometer.

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Infusing SEO Into Your Content Marketing Strategy

B2B Marketing Insider

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. “If you build it they will come” is a great line from a movie but a terrible marketing plan. It is really, really hard to get content to move.

5 Ways to Be a Content Guru

B2B Marketing Insider

What could I possibly know about this concept that didn’t exist two seconds before I typed it: content guru. remind myself that true joy exists in the release of not knowing what’s next. It’s not easy. We spend years upon years planning our future, masking our true beliefs, and stuffing our emotions with trivial things […]. Content Marketing

How to Tie Your Content Marketing into Your Account-Based Marketing

Act-On

Account-based marketing is having quite the run lately. It’s not hard to see why. Who doesn’t want to improve their close rates by 300%? Who doesn’t want to finally get sales and marketing and other departments to work together like a finely-tuned orchestra? So ABM is thriving, being adopted by B2B companies left and right. As it ends up, the two practices are highly complementary. It is.

Critical Elements of ABM Reporting

bizible

As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. In B2B sales, when a deal is closed the team celebrates and announces they’ve closed a new account. Notice that it’s not “they’ve closed a new lead.” So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts. Lead to Account Mapping.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss John Oliver’s take on the broken business model of newspapers and predict the role brands might play in offering a solution. This week’s show. Recorded live on August 22, 2016; Length: 59:06). Download this week’s PNR This Old Marketing podcast.

How to Turn Your Blog into a Lead Generating Machine

B2B Marketing Insider

These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. For instance, we’ve come a long way since the first Ford Model T production line was created. People no longer stand on a conveyor belt to do the […]. Content Marketing

The Rise of Virtual Reality and What It Means for B2B Marketers

Act-On

It wasn’t long ago that virtual reality felt like pure fiction. Members of Star Trek’s USS Enterprise used virtual reality to explore simulated environments — anything from traveling to lush forests to solving complicated mysteries. Bringing this technology to reality, however, felt “highly illogical,” as Spock would say. For marketers, this is the holy grail. Key takeaway. Key takeaway.

Your Next Practice: Interactive Value-focused Content

The ROI Guy

As B2B buyers leverage more content to help make better purchase decisions, buyer sentiment is clear: All content is not created equal. For your buyer it’s about quality over quantity. They don’t need more content. Instead, your prospects want personalized research and analysis, benchmarks, advice, and guidance. The ROI of Interactive Value-Focused Content? So what’s in it for you? The Evidence?

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The absolutely epic Periodic Table of Marketing Signals

chiefmartech

The following is a guest post by Steven Wastie , the CMO of Origami Logic. While it naturally aligns with his company’s solution, I think his Marketing Signals Framework — and this absolutely epic Periodic Table of Marketing Signals — transcends their own product and is a powerful concept for marketing technlogy management. Right? Marketing Signals: Bridging a Critical Gap. print, TV, radio).

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17 Reasons Why Small Business Need (More) Video

Vidyard

Remember when you were in school and you took every opportunity to get free food? Okay, maybe you still do this, I won’t judge). But at the family potluck, you’d pile your plate so high, your aunts and uncles might’ve questioned whether or not you’d eaten for the past 3 weeks. And when you came back home for the holidays, your hands were always in the cookie jar. There are 17 good reasons why.

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Why Budgeting Requires Better Marketing Planning

Hive9

Budget allocation, to some degree, is part of every marketer’s role. While different at varying levels of authority, the process is never easy. Hive9

The 3 Sales Questions I Should Have Asked

Jill Konrath's Fresh Sales Strategies Blog

A few years ago, shortly after launching my new website, I absentmindedly answered the phone when it rang. When the caller announced that he was from Southwest Airlines, I quickly snapped to attention. Winning Deals

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

4 Reasons Why You Can’t Miss Marketing Nation Online

Modern B2B Marketing

Author: Rick Siegfried Aren’t trade shows so much fun? All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Unfortunately, this all comes at cost–both in time and money. The point is, live, in-person trade shows have their pros and cons. Well, there is! Check ‘em out! Free Stuff.

16 of the Most Creative Business Card Designs From Agencies

Hubspot

The business card isn't dead yet. As long as there are parties, industry events, and networking opportunities, there will be business cards. And it's important that yours isn't thrown to the bottom of the pile because of a lackluster design. Whether you work at a bigwig agency or as a freelancer, your business card should make a memorable first impression. Image via Aurora. 2) Chomp. 11) Tricota.

The Evolution of Virtual Reality [Infographic]

Hubspot

Imagine being able to transport yourself to a completely different place -- an idyllic beach paradise , a front row seat at a Paul McCartney concert , an unexplored planet -- with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what's possible. Video Pop Culture Daily IGSS

8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates

Hubspot

Video production is not just about making videos for awareness purposes. In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. In order to reach these goals, savvy marketing teams want to make videos that drive conversions. video that converts needs to be clear in its goal. What do you want this video to accomplish?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Why Demand Generation Requires More Than Marketing

B2B Marketing Insider

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to […]. Demand Generation

How to Live Stream Successfully: A Preparation Checklist for Marketers

Hubspot

Raise your hand if you’d rather watch a video to learn something new than read about it. Go ahead -- you’re not alone. 59% of executives say they’d rather watch a video than read text , too. And really, that number makes sense -- we are a society of video streamers. (I mean, hello, Netflix.). How Live Streaming Works. Live streaming is a way to broadcast your events to an online audience. Where.

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. Mind-blowing stuff, people. I'll wait.

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Biznology’s best info on content marketing

Biznology

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Your big marketing budget is not as big an advantage anymore. Is marketing content’s quality intrinsic, or proved in the wild? Why new never completely drives out the old. Like this post?

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Manulife Goes Deep With Artificial Intelligence

Opentopic

finews.asia – Financial services group Manulife is collaborating with Indico Data Solutions, a Boston-based company that specializes in «Deep Learning» Manulife’s Lab of Forward Thinking (LOFT) is collaborating with Indico Data Solutions, a Boston-based company that specializes in «Deep Learning» This collaboration is part of a strategic effort to leverage best-in-class products and accelerate business adoption of innovative technologies. The post Manulife Goes Deep With Artificial Intelligence appeared first on Opentopic. Marketing - Financial Services

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6 Effective Facebook Marketing Strategies for Ecommerce Stores

Opentopic

– In today’s highly digital world, entrepreneurs are shying away from traditional brick and mortar stores and flocking toward the web. Considering there are an estimated 205 million online shoppers each day, dipping into online business seems like a solid plan. But with ample customers comes ample competition. So how do you best draw attention to your own e-commerce store? The post 6 Effective Facebook Marketing Strategies for Ecommerce Stores appeared first on Opentopic. Marketing - eCommerce

Lead Generation Advice You Need To Know

Opentopic

pureleverage.com – Create landing pages specific to your digital advertising campaigns. landing page tailored to the source of the visit is much better than a generic one. Do you want to know how to bring new customers to your enterprise? If so, comprehension of lead generation is essential. The article below will provide great food for thought that. Brands & Marketers

How to Get Caught Up on Email After Vacation: 9 Helpful Tips

Hubspot

There's nothing that squashes vacation bliss quite like coming home to a crazy inbox. One minute, you're reminiscing about the stunning sunset you caught on your last night. But taking quality time away from the office -- and away from work email -- is actually good for you. The key to recovering a healthy inbox quickly comes down to planning your time and organizing smartly. My favorite? See #5.).

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Customer Retention – The Lost Art (And Science) Of Marketing

B2B Marketing Insider

In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available to the modern marketer to […]. Marketing Strategy

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