February, 2017

Digital Body Language

Trending Sources

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel. This could be a “contact us” form or a form to download gated content, such as an ebook. Brand campaign.

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How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content.  Produce high-quality content, yes.  But, produce massive amounts of it to get in front of customers. Where nearly 1500 blog posts are posted every minute.  Whereby over 200 million email message are sent every minute.  Misguided.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. And yet it’s because of those compromises that campaigns often don’t perform as well as they should, and so, results fail to meet expectations.

How to develop buyer personas for B2B marketing

Tomorrow People

Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personas

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Do You Suffer From Brand Detachment Disorder?

Type A Communications

February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for. read more. Creativity Marketing Storytelling

Five Strategies for Improving Customer Experience

Webbiquity

Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. They are the key to your brand’s ultimate success and survival. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. Image credit: The Blue Diamond Gallery. Make Their Experience Personal. Price and Value.

Customer Experience is the Most Critical Part of Marketing Right Now

It's All About Revenue

89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience. The notion of customer experience should not be underestimated as a key function of marketing moving into 2017.

Why We Scrapped All But One B2B Event Sponsorship in 2017

bizible

Events are often a huge part of a B2B organization’s marketing strategy. They guarantee an audience filled with like-minded individuals who are all interested in the presentations and products surrounding the event industry. In theory, events that will attract the target personas of your customers would seem like the perfect place to set up a booth and get to connecting. But that’s not always true.

B2B Marketing Trends for 2016

How to Master Social Media Marketing in 2017

B2B Marketing Insider

Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up? The secret is to embrace the […]. Content Marketing

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5 Ways to Make Your Content Speak to a Business Audience

B2B Lead Blog

You want your content to make an impression. You want your business-to-business (B2B) customers talking. You focus on recent market events, emerging industry trends and the latest news. You try to use influencer marketing principles by aligning your enterprise with your market’s biggest players. You’ve established a social media presence. Content Marketing content

Why content is your enemy and experiences are your friend

grow - Practical Marketing Solutions

Isadora Becker as Marge Simpson. By Mark Schaefer. recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” ” He had my attention! “If Google wants corn this week, we feed it corn.

The Psychology of Colors in Content Marketing

B2B Marketing Insider

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. Content Marketing

The B2B Demand Gen Marketing Playbook

How Empathy Will Grow Your Sales & Marketing Pipeline

Type A Communications

February 14, 2017 by Brian Carroll We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Here’s what I mean. read more. Customer Experience Marketing Sales Carla Johnson storytelling Type A Communications

The Top SEO Trends To Watch in 2017 [Infographic]

B2B Marketing Insider

This is a guest post from Jomer B. Gregorio from CJG Digital Marketing The SEO landscape has shifted and developed continuously within the course of 2016. From artificial intelligence to Google Penguin’s much-awaited final update, technology is doing more and more to change how SEO functions and operates. Just last year, Google had multiple updates for […]. Search Marketing

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How to Get More Results Out of Less Content

Act-On

My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little. wonder if putting so much of our resources into creating more and more content might actually be a mistake. More is not always better. Here’s why: We’re not making the most of the content that we’ve got. We don’t promote it well enough. We don’t repurpose it often enough. The State of Content Promotion – and How to Fix It.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television. These tools can help you find out. 1) Socialbakers. Google Review Count:  345.

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A Content Formula for Complex B2B Organizations

The Infographic that Will Revolutionize Your Approach to Content Creation

B2B Marketing Insider

Here’s an important question. When you come up with your content marketing strategy, do you consider the psychological impact of what content you choose? Taken even further, to what extent does psychology influence how you craft that content? You probably took a course on consumer behavior in college but in practice, marketers tend to neglect […]. Content Marketing

You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

It's All About Revenue

Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. So it is no surprise that when we asked global marketing experts about marketing in 2017, many of them came back with predictions about data-driven marketing. Doug Kessler ( @dougkessler ), Co-founder and Creative Director, Velocity.

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2017 State of B2B Digital Marketing

Type A Communications

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital. read more. Marketing Sales 2017 B2B Carla Johnson DemandWave digital marketing Trends Type A Communications

How to Build a Successful Content Marketing Campaign

bizible

Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. It’s not enough for your marketing efforts to attract just anyone. They need to attract the right people, the people who care about what your business offers. Those people are the ones who will become dedicated customers. Here are six steps to help you on your way. 1.

Six Key Steps to Successful Marketing Automation Adoption

Spamhaus Risk and the Future of Email Acquisition

It's All About Revenue

Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Over the years, so many things have changed in email marketing, except the web-based email signup form has skated along mostly unchanged from the early days. Innocent Victims. So what’s a marketer to do?

CMOs Not Happy With the State of Cross Channel Marketing

It's All About Revenue

It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth? Companies with strong cross channel customer engagement see a 9.5% year-over-year increase in annual revenue. The Struggle Is Real. CMO Corner

4 Steps to Standardize Your Data and Get Better Insights

It's All About Revenue

The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards. Standards make data uniform. They drive information into a database and record it there in a consistent, predictable, and homogenous way. So, have some standards. Brainstorm standards. Standardize data sources.

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[VIDEO] How to Get 30% Response Rates with Prospecting Emails

DiscoverOrg

Whether you’re in sales or marketing , you’ve probably spent a lot of time thinking about your email messaging. If you’re getting 30%+ of your prospects to reply to you, you can probably stop worrying about it as much, but if you’re getting less than that, then what I am about to share with you could be a game changer. What Makes a Good Prospecting Email. Watch the Video. Building a Framework.

8 Ways to Create More Effective Lead Generation Programs

The future of Twitter is as a protected essential public utility

Biznology

This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA:  Twitter isn’t going anywhere. It’s still a thing!

16 Video Marketing Benchmarks You Need to Know [Infographic]

Vidyard

Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance. So how are you using video? How are your videos performing? How are you doing in comparison to your peers?

Talking Domain Reputation And What Email Marketers Need To Know

It's All About Revenue

Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore. Today however, I wanted to talk about a specific phenomenon that we are seeing more and more over the past few months. Just Warming Up. Image source: Pixabay.

One Thing is Killing Content Marketing and Everyone Is Ignoring It

Junta 42

Editor’s note: Most marketers are searching for the answers on how to make their content marketing more successful. This update of a previously published post shares one answer. In 2016, I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. Pest management? Most had e-newsletters. JoePulizzi.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

ScribbleLive

Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. It can feel like you’ve written all there is to write about a given topic or industry. When you’ve fallen into that dark place, try these four creativity kick-starters. 1. Monkey See, Monkey Do… But Better. All content marketers and creators have a handful of brands or publications that they aspire to be on par with – in terms of content quality, authority, design, experimentation with formats, etc. Competitors are often the cause of much content envy. In Conclusion.

7 Vital SEO Trends to Know for Google Rankings in 2017

B2B Marketing Insider

Use these seven SEO trends to improve your Google search rankings in 2017. Let’s face it: Developing an SEO strategy today isn’t easy. With an ever-evolving search interface, real-time Penguin algorithm updates, and also Panda now introduced as part of its core algorithm — Google changes fast. The artificial intelligence system RankBrain is also shaking […].

Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee

It's All About Revenue

Ok, ok my title is just a tad self-serving, being the coffee-consuming-beast that I am but. you get the point. Over seven million. That's how many hits I got back when I Googled the term "data driven marketing." " Quite frankly I am surprised it was not higher given the amount of "talk on the street" there is about it. Strategically Speaking. You do remember it, yes?

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15 Actionable Tips for Selling to Millennials: An Ecommerce Guide

B2B Marketing Insider

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses. The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Marketing Insider Group. Content Marketin

B2B Marketing Trends for 2016