July, 2016

Digital Body Language

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3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content

Act-On

Jerry Seinfeld’s show “ Comedians in Cars Getting Coffee ” is not just good fun – it’s also built on a simple foundation of quality content gold, which you can replicate without breaking the bank on antique automobiles. Yes, that’s Margaret Cho cracking up at something Jerry Seinfeld just said. Ferrell, for the last time, we're going to ask you to put the cigar out.”.

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell. But, if you know what to avoid, it’s much easier to navigate the marketing landscape and steer clear of traps. Think about it.

No I Do Not Want To See Your Demo

ANNUITAS

A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London.  The event, hosted by B2B Marketing , was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. Then, they ask if I have time for a 30-minute demo. ”   .

45 Impressive Marketing Operations Champions You Should Follow [Infographic]

bizible

Marketing operations success continues to grow in importance. The marketing operations function allows organizations to deliver the right message to the right segment at the right time. Who are these unsung heroes? We gathered together a variety of marketing operations professionals spanning numerous industries. We encourage you to follow and connect with them on social. Kimi Abdullah. Ryan Abrams.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

5 Essential Elements to Include in Every Sales Pitch

Webbiquity

Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time. According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle ), which makes securing a spot in that top 20% crucial to running a competitive and profitable business.

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How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help  . CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Conclusion.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” ” It’s like a handshake. It simply means the door has been opened. Don’t believe me? Let me prove it to you. Fowler.

Emoji marketing? You better believe it!

grow - Practical Marketing Solutions

By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. In fact, emojis are the fastest-growing digital language. In 2015 the Oxford Dictionary chose an emoji as the word of the year.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Batman, Pokemon, and an essential lesson from the heart of marketing

grow - Practical Marketing Solutions

Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. ordered a Batman utility belt from my cereal box, I collected Batman cards, I even drew up plans to build a Batmobile in my basement. dwelled in a cardboard Bat Cave. How did this happen?

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BANT Criteria in a Buyer-Centric World? No More

ANNUITAS

Everyone in sales and marketing knows what BANT stands for – Budget, Authority, Need and Timeframe. This concept was first introduced by IBM in the early 2000s and was the gold-standard for qualifying sales and marketing “leads.” It was used religiously to determine sales-ready leads and almost every sales representative (inside as well as outside) and marketer knew the value of these qualifiers.

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6 Success Factors for Adopting Marketing Automation

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Are you getting ready to implement marketing automation? Congratulations! Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. Six readiness factors for implementing marketing automation. #1: Get your website in order. Your website should be: Current. Easy to navigate, user-friendly. Well-branded.

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. That doesn’t change, no matter the target audience. Buffer. Edgar.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

If you post it will they come?

Biznology

I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. If you build it, they won’t come unless you get the party started yourself. Not even revolutions just happen. Everything requires a  vanguard of the proletariat , a catalyst , a shove , a newsie , a  royal entrance fanfare , even the King ! Like this post?

5 Powerful Techniques To Boost Your Content Marketing

Act-On

Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. Having a powerful content marketing strategy in place can mean all the difference in whether you’re seeing the full potential of your efforts through the amount of conversions you’re turning over. So how do you complete this grand task, you ask? Don’t build content just because you can.

Growing Up – Moving Away from Kid’s Menu Content

Type A Communications

July 7, 2016 by Jeff Julian Content marketers love writing content.  It’s almost like we made Content Marketing up just to fool our managers into letting us write and get. read more. Content Marketing Strategy Marketing Strategy Personas B2B Marketing content marketing content marketing strategy Jeff Julian personas

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Is deleting it the way to go? Or is is better to let it sit there and garner what little attention it can muster? Perhaps you should automate some promotional posts to go out so it doesn’t look like the ghost town it really is? Let’s discuss. But still. Yikes!

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. And of course, keyword stuffing, as an SEO tactic, is long dead. That’s where keyword research comes in. ” — Smart Bug Media.

All 11 Marketing Attribution Models, Explained

bizible

A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was the right fit for their situation. Based on questions like, “How many marketing channels do you use?” or “How long is your marketing cycle?,” the chart recommended appropriate models. First Touch Attribution. The issue here is that if you are using conversion tracking (e.g.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event  where each member of our team shared some of their favorite online marketing tools. SEO Tools. What is it? FAQ Fox.

How Your SMB Company Can Adopt ABM Tactics

Act-On

Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement. But some of us feel like ABM wallflowers, lanky with mismatched clothing, shuffling our two left feet closest to the exit while the cool kids show off on the dance floor. We want to be just like them. But, we’re afraid we won’t fit in. What if you’re neither of those things? No, it doesn’t. That

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Don’t Bore People: 10 Ideas for B2B Newsletter Content

Act-On

What’s the first thing you think when you hear “B2B newsletter”? If you’re like most people, it’s boredom. Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment. Neither does most B2B marketing. Pair the two, and some of us can already feel our eyes glazing over. It’s time to change that. Social media content. This one’s so easy. Want extra credit? Mushrooms?

Why Demand Generation Requires More Than Marketing

ANNUITAS

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to the leads that would be generated from a perpetual demand generation program.

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start.

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

Have you intentionally linked your sales, b2b marketing, and strategy? . If not, you’re in good company. We had a memorable time sharing ideas, and research. thought Frank had a practical approach to aligning sales and marketing. Writers Note: I edited this interview for length and grammar only. Brian: What inspired you to write about Aligning Strategy and Sales? Frank Cespedes. Question 1.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

The new psychology of content consumption

grow - Practical Marketing Solutions

Is the psychology of content consumption changing? That’s the central idea behind an amazing new discussion featured on The Marketing Companion podcast. Have you tried our free Internet radio program yet? You’ll have to hear this podcast to believe it — the first order of business is the introduction of the world’s first audio emojis! But then we get serious.

How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages

Act-On

As modern marketers, we’re all familiar with the lead generation funnel. You know, the one that hasn’t changed since the 90s, the one  that shows up in every general marketing deck, created in Microsoft Paint with some sort of awful gradient. Top of funnel is the beginning of the buyer’s journey. It’s critical to understand where your leads are in the process . Social media marketing.

July is Sales Leadership Month

Your Sales Management Guru

July is Sales Leadership Month. As a sales leader you must always have a vision and action plans for a rolling six months, this is why July is the perfect month for anyone that has sales management responsibility—so why not name it Sales Leadership Month !  Ok, it is not an act of government and it is only Acumen’s opinion, but let’s explore why I feel that way. And what has not?

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Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. My precious little band of followers ballooned to hundreds, thousands, and tens of thousands. Fast forward to 2015.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

New Chapter for the B2B Lead Blog

B2B Lead Generation Blog

You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune. That’s because it’s my personal blog again. After a stint at MECLABS (resulting from the acquisition of InTouch ) I’ve been given a great opportunity to do something new. Over the next few months, I’ll be starting a business and working on my next book, a sequel to  Lead Generation for the Complex Sale.

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