Mon.Jan 23, 2012

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The Death of Telemarketing

Tomorrow People

Three things the telemarketing companies aren’t telling you. Thinking about using the services of a telemarketing company to sell your services? If so, here are three things you need to be aware of: 1. Telemarketing is not just about making the call. The telemarketing companies may have promised that they can bring you in lots of business, purely by making the calls.

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Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking. Business in general has been undergoing the most unprecedented period of economic challenges, social changes, technological changes, and rapid changes in buyer behaviors in several decades.

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Making a Marketing New Year’s Resolution or Revolution?

Tomorrow People

Are you making a marketing New Year’s resolution – or revolution? New Year’s resolutions – they can be a one-off idea or a serious promise that helps us create lasting change. With 2012 around the corner, now is a great time to apply business marketing resolutions to make good things happen. So how do you make your resolution more of a revolution?

Planning 170
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Lights, camera, action: Video helps you stay in touch with customers

Biznology

Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. A territory-based sales rep may be trying to keep in touch with hundreds of contacts at a time, but struggles to find a steady supply of good-quality reasons to reach out, without being a pest. I recently ran across a particularly compelling solution to this problem: Personalized email that links to entertaining, but useful, videos.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Webinar: The Right Way to Use Sweepstakes to Get More Facebook Fans

SnapApp

A Facebook sweepstakes can be a fast and effective way to get more Facebook fans. Part One of our Webinar Series:? Proven Strategies to Grow, Engage and Convert Facebook Fans ?goes over exactly what you need to know to run your own sweepstakes.the? right? way. Attendees of "The Right Way to Use Sweepstakes to Get More Facebook Fans" webinar?will learn: How companies small and large have successfully used sweepstakes to get more Facebook fans.

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The Email Strategy That Turns Browsers Into Active Online Shoppers

Hubspot

If you're an ecommerce business, the image at right probably makes your cringe. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. In fact, shopping cart abandonment reached a record high in 2011 , at 72% , and is steadily rising. Sound like a missed sales opportunity? Think again. Many of these people will return, and some more qualified to purchase than before.

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8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]

Hubspot

If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. But what about all the other stuff? All the tools that aren't absolutely core to inbound marketing but that you use enough to care about.

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How to Keep Guest Contributors From Ruining Your Blog

Hubspot

The more you feed your blog, the hungrier it gets. The paradox makes sense; as you post more and more remarkable content , you rise in search rankings, your traffic increases, and your audience of followers grows. So how do you keep that voracious marketing machine fed? Thrifty bloggers have made use of guest blogging as a way to not only keep the stream of content flowing, but to also increase inbound links, reach a new audience, and strengthen important industry relationships.

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How to Decode Web Design Language for Marketing Mortals

Hubspot

Talking to your web designer can be a daunting task for many marketers. Many times, you walk away completely clueless about what just happened or you've had to ask so many questions that everyone ends up getting frustrated. Sometimes you simply try your best to follow along, but then you aren’t completely satisfied with the resulting product. It’s time to put an end to all the madness!

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.