Sat.Jan 05, 2013 - Fri.Jan 11, 2013

Digital B2B Marketing

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Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. In one of the most telling quotes in the story, Bradley Horowitz, a VP at Google, says “The entry points to Google+ are many, and the integrations are more every day.” However, despite reaching 105.1 million global unique visits in October (via Comscore), Google+ is struggling to

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B2B Marketing, Shiny Objects and the REAL Million Dollar Question

Digital B2B Marketing

B2B marketing organizations in particular seem to be drawn to the newest shiny marketing object. Pinterest? Native Advertising ? The World Wide Web? Responsive Design? Inbound Marketing ? Before diving headfirst into an empty pool, yes, you need to take the time to determine if you should be diving in the first place. (No duh, you already knew that).