Top B2B Marketing Zone Census Outreach Content for Week of Dec 08

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Sat.Dec 08, 2012 - Fri.Dec 14, 2012

Digital B2B Marketing

Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

DECEMBER 11, 2012

In B2B marketing organizations, content marketing aims to help buyers buy. Right? Content marketing provides the information buyers need to determine the type of solution they need, develop internal support for a change, create a short list of providers and address objections , all while positioning your company as a trusted resource. Wow, that sounds amazing.

Buy

Buy B2B Marketing Work Management Content Marketing

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

DECEMBER 14, 2012

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common). Both directly or indirectly, email continues to be an important vehicle for B2B publishers.

Ad Frequency

Ad Frequency B2B Webcast Opt-out

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Sat.Dec 08, 2012 - Fri.Dec 14, 2012

Digital B2B Marketing

Does B2B Content Marketing Really Help Buyers Buy?

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Webinars

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