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Digital B2B Marketing

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

OCTOBER 23, 2012

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn.

Linkedin Cost Per Thousand CPM Business

The Intersection of Content Marketing and Advertising

Digital B2B Marketing

OCTOBER 25, 2012

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content? Major publishers continue to have audiences that dwarf those of nearly every marketer, relying on just their own audience isn’t enough.

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Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Sat.Oct 20, 2012 - Fri.Oct 26, 2012

Digital B2B Marketing

LinkedIn Just Went Into the Publishing Business

The Intersection of Content Marketing and Advertising

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