Inbound Marketing vs Outbound Marketing: The Real Difference
Digital B2B Marketing
OCTOBER 16, 2012
Outbound marketing is about interruption. Inbound marketing is about discovery. But so what? We have all been interrupted and had it lead to something wonderful. We have all turned to Google or social media and discovered things that are completely useless or misleading. So why is inbound marketing a better way to market? The difference is friction.
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