Sat.Oct 06, 2012 - Fri.Oct 12, 2012

Digital B2B Marketing

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The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can share. You can publish. You can broadcast. You can spam. Today, communication is more accessible than ever before. Anyone with an internet connection can email or Tweet. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam. Even well-intentioned individuals, marketers and publishers can fall into the spam trap.

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B2B Marketing’s Missing Objective: Creating a Home Field Advantage

Digital B2B Marketing

What companies do you want to work with? Not just the ones that seem safe or are good for your resume, but the ones you just want? The ones that would make your day, even if they didn’t make your wallet? Those brands are out there in your personal live, from BMW or Louis Vuitton to Apple or Blendtec. You don’t need them, you want them. Now consider your business.

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