Is Your Content the Pretty Lady or the Old Hag?
Digital B2B Marketing
APRIL 18, 2012
Sure, your content is excellent. It is unbiased, educates and provides valuable advice and perspectives. But is that how your audience sees it? Depending on your perspective, you may see an old hag or a young lady in the drawing at the right. And once you see one, it can be difficult to switch and see the other perspective. Marketers get caught in the same trap with their content.
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