| | | Digital B2B Marketing | | | | 3 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING FEBRUARY 16, 2012  Lead Generation is Crippling Demand Generation Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. The problem is, one is focused on changing the audience’s perspective, the other is focused on capturing their information. | DIGITAL B2B MARKETING FEBRUARY 14, 2012  Corporate Websites for Demand Generation: B2B Discussion Highlights The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively? As always, there were some great insights shared during the chat. Here are my key takeaways from the discussion. | | | | | |
| DIGITAL B2B MARKETING FEBRUARY 13, 2012 The Future of Media and The Role I Want to Play The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Purchased through modern media platforms, that would require winning 105 billion auctions, and participating in far more. In reality, the change is far bigger. In business, big data means far more than that. Every sale. Every customer touchpoint. | |
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