| | | Digital B2B Marketing | | | | 3 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING FEBRUARY 7, 2012  Replacing “Authentic” in Social Media Authentic. You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. As I explored in Don’t Be Authentic: Real Social Media Marketing Advice on SpinSucks , we don’t really want to see authentic in social media. Authentic is the wrong objective. | DIGITAL B2B MARKETING FEBRUARY 9, 2012 4 Problems Killing Thought Leadership Marketing Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion. We don’t need to stop using the phrase, we need to start using it right. The problem is thought leadership has become a catchall for any marketing that includes content. Unfortunately, looking back, it isn’t surprising that this happened. Here are four of the underlying problems that created the situation. Marketing can facilitate, organize and amplify. | | | | | |
| DIGITAL B2B MARKETING FEBRUARY 4, 2012 QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now? Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. However QuinStreet may be a newer name. ” In other words, QuinStreet is a lead generation company. They are not a traditional media company with an editorial focus. What About Other Publishers? | |
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