Top B2B Marketing Zone CPL Signature Content for Week of Jan 28

DIGITAL B2B MARKETING JANUARY 31, 2012 Is Your Business Ready for Marketing? Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. Your Product or Service. If your offering isn’t ready for the market, your marketing will not solve your problems. Your Sales Organization. As a buyer, I have experienced this multiple times. New Releases. Educated Buyers. MORE >>	DIGITAL B2B MARKETING FEBRUARY 2, 2012 How Not to Manage Email Unsubscribes [4 Awful Examples] Unsubscribing should be easy! Let’s face it, email is convenient, but sometimes email marketing sucks. Today’s business buyers are flooded with email they do not want and it seems cannot get rid of. The problem is, publishers and marketers rely heavily on email. This is the message I get when I click unsubscribe. CAPTCHA Protected Unsubscribe This one from TMCnet floored me. MORE >>	RECENT POSTS FEBRUARY 2, 2012 \| DIGITAL B2B MARKETING How Not to Manage Email Unsubscribes [4 Awful Examples] JANUARY 31, 2012 \| DIGITAL B2B MARKETING Is Your Business Ready for Marketing?
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