| | | Digital B2B Marketing | | | | 3 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING JANUARY 19, 2012  Google+ for SEO? Don’t Focus on Your Brand Page! Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. Getting Into Your Audience’s Trusted World There are three ways to get into Your Audience’s Trusted World. | DIGITAL B2B MARKETING JANUARY 16, 2012  B2B Social Media Opportunities [#B2Bchat Recap] In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms. | | | | | |
| DIGITAL B2B MARKETING JANUARY 17, 2012  Why Your Content Will Never Be Good Enough Quite simply, the marketing content you create will never be good enough. You will need to produce better content every single day. Today, someone trumped your content. Just now, they become a more useful source of information to your audience. How Your Content was Trumped Content quality is relative. Your content may have been good when it was created, but now it’s merely average. | |
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