| | | Digital B2B Marketing | | | | 2 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING JANUARY 12, 2012  The Greatest Danger in Marketing: Metrics Without marketing metrics, marketers cannot manage investments or show the value of marketing. However, without careful selection of metrics, diligent analysis and a clear overarching vision, those same metrics can become the biggest barrier to successful long-term marketing programs. Short term metrics are easily gamed, and it often happens unintentionally. Is traffic a key goal? Is revenue key? | DIGITAL B2B MARKETING JANUARY 10, 2012  Buying B2B Email Marketing Lists: Challenges and Recommendations Buying email marketing lists. It makes many think of the spam emails selling a database of millions of top executives. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. According to IDC, the challenge is not just email sellers. Keep an audit trail. | | | | | |
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